Sarah Lin

About

Sarah Lin specializes in lead generation, content marketing, brand management and campaign strategy. She has worked on a wide range of global and regional projects for companies such as Mastercard. At Jones Lang LaSalle, she has spearheaded the development and launch of a global B2B lead generation and content platform which include go-to-market strategy, audience profiling, editorial style guide, user experience and web design. Sarah is also skilled in data analytics, email automation systems and CRM.

Employment

3 roles

Nov 2017 - Apr 2019 1 year 5 months

Regional Senior Analyst, Consumer Marketing

Mastercard

Provided regional management of Priceless Cities, a global marketing program to empower local teams and drive branding objectives.
Collaborated with internal and external partners on end-to-end execution of marketing campaigns, which are aligned to business objectives.
Built and maintained impactful working relationships with global and local teams to promote knowledge sharing across Asia-Pacific.
Leveraged on data analysis and research to determine key cross-border opportunities and craft creative territories and the messaging claims as part of the team focused on achieving cross-border gross development value lift.

Dec 2016 - Oct 2017 10 months

Regional Assistant Marketing Manager, Corporate Solutions

Jones Lang LaSalle

Nominated for the Rising Talent Award in JLL’s 2017 annual ovations program.
Spearheaded the development and launch of a global B2B lead generation and content platform, which include the development of the go-to-market strategy, audience profiling, editorial style guide, user experience, and web design.
Served as editor for the same platform and was responsible for optimizing the site using data analytics which contributed to the platform subscriber base growing from zero to 2,700 in four months.
Managed a US$100,000 budget and ensured high-impact marketing.

May 2015 - Nov 2016 1 year 6 months

Regional Marketing Executive, Corporate Solutions

Jones Lang LaSalle

Led the region-wide marketing and communication requirements for JLL’s Integrated Portfolio Services business.
Partnered digital marketing team to pilot new initiatives such as lead generation strategies which led to a 500% increase in conversion rates and over 1,000 new marketing leads generated.
Integrated email automation systems and Microsoft Dynamics CRM to manage the customer journey and nurture and qualify leads to enable the sales process.