Nick Molloy

About

Nick Molloy is a B2B product manager with content strategy and writing experience. He has worked for tech companies and has launched numerous SaaS and new products. His expertise includes market research, UI/UX design, multi-channel market launch and lead generation, customer acquisition, and customer success. As a content writer, he has written for websites, social media, branding, videos, and e-commerce.

Employment

3 roles

Dec 2020 - Present 5 years 6 months

Marketing Manager

CirrusHQ

Handled the design and delivery of a marketing and communication plan, fully aligned with the sales and business objectives.
Established new prospect database and CRM with full contact journey visibility.
Developed partnerships with key suppliers and cloud providers.
Created value proposition, go-to-market and content marketing strategy, lead generation, and customer acquisition.
Worked with direct sales team, resellers, partners, and agencies.
Delivered SEO, social media organic/sponsored, PPC, webcast, PR, video, email marketing, trade shows, webinars, and sales enablement tools.

Feb 2012 - Jul 2020 8 years 5 months

Marketing & Business Development Manager

Reactec

Designed and launched SaaS platform, generating a third of the company revenue.
Launched wearable monitoring technology, becoming market leader within 18 months.
Executed lead generation and acquisition strategy which improved sales pipeline and account development or new and existing customers, helping obtain multiple Deloitte Fast track awards.
Managed value proposition, content marketing strategy, lead generation and customer acquisition.
Worked with direct sales team, resellers, partners and agencies.
Delivered SEO, social media organic/sponsored, PPC, webcast, PR, print advertising, video, email marketing, trade shows, webinars, and sales enablement tools.
Performed market research to identify current and future markets and product opportunities.
Worked on thought leadership and lobbying key opinion leaders, government bodies and industry associations to build market and brand.

Feb 2010 - Feb 2012 2 years

Global Marketing Manager

Aircraft Medical

Helped launch new disruptive medical product into the market which is now the new standard.
Increased market share through influencing world-leading medical physicians and obtaining their endorsements.
Conducted ongoing market research to identify current and future product opportunities and obstacles, brand positioning, marketing initiatives, and overseas sales channel support.
Managed marketing activities which included multi-channel campaigns, global trade shows, social community development, distributor support and liaison with key global opinion leaders.