Nick Molloy
B2B Product Manager

Nick Molloy

Product marketer, content strategist & writer.
Work with Nick Work with a B2B Product Manager

About

Nick Molloy is a B2B product manager with content strategy and writing experience. He has worked for tech companies and has launched numerous SaaS and new products. His expertise includes market research, UI/UX design, multi-channel market launch and lead generation, customer acquisition, and customer success. As a content writer, he has written for websites, social media, branding, videos, and e-commerce.

Employment

3 roles
Dec 2020 - Present 5 years 5 months
Marketing Manager
CirrusHQ
  • Handled the design and delivery of a marketing and communication plan, fully aligned with the sales and business objectives.
  • Established new prospect database and CRM with full contact journey visibility.
  • Developed partnerships with key suppliers and cloud providers.
  • Created value proposition, go-to-market and content marketing strategy, lead generation, and customer acquisition.
  • Worked with direct sales team, resellers, partners, and agencies.
  • Delivered SEO, social media organic/sponsored, PPC, webcast, PR, video, email marketing, trade shows, webinars, and sales enablement tools.
Feb 2012 - Jul 2020 8 years 5 months
Marketing & Business Development Manager
Reactec
  • Designed and launched SaaS platform, generating a third of the company revenue.
  • Launched wearable monitoring technology, becoming market leader within 18 months.
  • Executed lead generation and acquisition strategy which improved sales pipeline and account development or new and existing customers, helping obtain multiple Deloitte Fast track awards.
  • Managed value proposition, content marketing strategy, lead generation and customer acquisition.
  • Worked with direct sales team, resellers, partners and agencies.
  • Delivered SEO, social media organic/sponsored, PPC, webcast, PR, print advertising, video, email marketing, trade shows, webinars, and sales enablement tools.
  • Performed market research to identify current and future markets and product opportunities.
  • Worked on thought leadership and lobbying key opinion leaders, government bodies and industry associations to build market and brand.
Feb 2010 - Feb 2012 2 years
Global Marketing Manager
Aircraft Medical
  • Helped launch new disruptive medical product into the market which is now the new standard.
  • Increased market share through influencing world-leading medical physicians and obtaining their endorsements.
  • Conducted ongoing market research to identify current and future product opportunities and obstacles, brand positioning, marketing initiatives, and overseas sales channel support.
  • Managed marketing activities which included multi-channel campaigns, global trade shows, social community development, distributor support and liaison with key global opinion leaders.

Education

Sep 1984 - Jun 1989 4 years 9 months
HND in Engineering/Scientific Technical Illustration, -
Blackpool & Fylde College

Portfolio

3 items