Manoela Vieira

About

Manoela Vieira is an international marketing specialist, channel and business development and multilingual professional with over ten years of experience in channels programs and its implementation, integrating marketing and sales promotions. She has managed a cross-functional, PR, track program for an international campaign, and global projects involving the manufacturer, distributor, IT channel, and system integrators. At Dell and Kemp Technologies, she has developed and executed B2B database marketing, including branding, lead generation, market research, account-based marketing, digital marketing, and co-marketing campaigns. Manoela is also highly proficient in using marketing software such as Salesforce, Eloqua, and Marketo.

Employment

6 roles

Oct 2017 - Present 8 years 7 months

Marketing & Business Development Manager

Kemp Technologies - LATAM

Kemp Technologies provides application-centric load-balancer solutions for IT, e-commerce, web, and business applications.

Developed marketing strategy, branding, lead generation, field marketing, PR management, and digital media management process.
Executed end-to-end event planning, budget management, marketing plan, industry events, digital marketing, and demand generation.
Tracked channel partner, VARs (value-added resellers), developed a growth plan with a strategic partnership for the distributor and manufacturer, based on continued enablement and sales support.
Supported sales department, CRM pipeline analysis (product penetration ratio), to ensure achievement of sales revenue goals and target account strategy to support account-based selling.
Controlled the use of market development funds through co-marketing participation.
Developed and implemented jointly with sales pipeline generation and acceleration programs for specific targeted sales account and contacts.
Created annual and quarterly marketing plans and targets for targeted sales accounts and contacts.
Interfaced with sales to determine sales enablement needs, and worked with product/solution marketing to develop tools, programs in a box, training, and content.
Straightened the sales relationship between Kemp and Dell Inc, enabling the different Dell sales team to include Kemp as part of their sales offers.
Prepared Dell Sales to become the number one partner in Latin America.

Sep 2017 - Present 8 years 8 months

Sales and Digital Marketing Director

Corio Design

Corio Design is a graphic design company specializing in auto customization, automobile design and racing stripes based in Orlando, Florida.

Managed digital media, Google Analytics, Google Adwords, Facebook ads and SEO strategy.
Handled sales and marketing of graphic designs for hotels, conventions, and dealerships in Orlando region.

Sep 2016 - Present 9 years 8 months

Strategic Business Consultant

Independent

MCV Consulting LATAM is a consulting company specializing in demand generation, channel marketing and Latin America business development.

Developed presentations for Angel Investment following company budget and needs.
Executed sales and digital marketing, digital media management, SEO strategy including Google Analytics, Adwords and Facebook Ads.
Managed startup and small business.

Dec 2015 - Jul 2016 7 months

Marketing Leader for Brazil

Dell Inc.

Developed go-to-market strategy, regional demand generation, key channels engagement with Dell commercial sales engagement activities, channel marketing for distributors, and point of contact all routes to market.
Managed country channel marketing and branding activities.
Enabled and recruited initiatives, focused on large partners in telecom, service providers, and systems integrators. Evangelized the cross-function team to sell Dell Software products, through effective and creative enablement programs built to suit the singularities of each company (channel).
Exceeded the sales quota by 50% due to last minute trade-in trade-up campaign and sales effort conduct at Network1 distributor in Brazil.

Jun 2012 - Dec 2015 3 years 6 months

Channel Marketing Manager for Latin America

Dell Inc.

Developed brand awareness activities, budget plan, control, and allocation.
Executed sales campaigns to channels and clients, channel marketing planning, and implementation for all Dell Software brands including Quest, Kace, SonicWall, and AppAssure.
Managed relationship events and training with partners across Latin America.
Attended industry events such as Gartner Symposium, It Business Forum, IDC, Blackhat and whitepaper publications on top technology websites, such as Computerworld, CIO, and decision report.
Handled generation activities, including webinars and telemarketing.
Planned MDF (marketing development funds) budget and activities coordination and allocation.
Coordinated marketing activities with distributors such as Network1 and Westcom.
Created one single channel program for Latin America Dell Software bringing 500 partners from Quest, Kace, SonicWall, and AppAssure legacy programs.

Dec 2011 - Jun 2012 6 months

Marketing Manager for Latin America

SonicWall Inc.

Coordinated PR efforts by managing local agencies in Brazil, Mexico, and Colombia.
Managed localization efforts with external agencies and third parties for translated materials including e-communications, campaigns, web, collateral and press releases.
Executed demand generation programs across the region with 50% focus on Brazil.
Supported all joint marketing programs with preferred channel partners across the region, including a marketing plan, validation of campaigns, budget approval if appropriate and results auditing (ROI when possible).
Gained massive awareness and market penetration through the participation on major event and development of the key partnership, growing double digits in the region year after year.