Joanna Pinto
Beauty Writer

Joanna Pinto

Former fashion & beauty branded content creator at FEMALE Magazine.
Work with Joanna Work with a Beauty Writer

About

Joanna Pinto has nearly seven years of experience in the publishing industry, working both print and digital, covering mostly lifestyle topics such as fashion, beauty, culture, and even viral news. She has worked as a branded content creator for FEMALE Magazine, conceptualizing content for print advertorials such as spreads, booklets, and seasonal supplements for Christmas, Valentine's, and Beauty Awards. Besides written content, Joanna also has produced digital advertorials (online and video) for various fashion, beauty, and lifestyle clients like Chanel, Pandora, and Laneige.

Employment

4 roles
Jul 2019 - Jan 2020 6 months
Special Projects Editor
Buro Malaysia

Buro is a publishing company specializing in luxury fashion, beauty, lifestyle, and culture.

  • Managed all creative projects, paid content, and editorial sponsorship in various digital formats such as microsite, video, and advertorials.
  • Created content for fashion, beauty, and lifestyle clients.
  • Conceptualized ideas and coordinated photo and video shoots.
May 2017 - May 2019 2 years
Editorial Content Lead
World Of Buzz

World Of Buzz is a social news site in Malaysia that delivers latest and trending news from politics, entertainment, life, and more.

  • Led a team of eight writers and sub-manages three sponsored content specialists.
  • Managed production of daily news and listicles; approved headlines and edited 18-24 articles per day.
  • Monitored and analyzed audience behavior on Google Analytics, Facebook, and Instagram insights.
  • Doubled monthly pageviews from average of six million to 14 million.
  • Hit all-time high of 17 million pageviews in January 2019.
  • Awarded "100 Most Influential Creators in Malaysia 2018" from Get Craft. And WOB was listed in Forbes' 30 Under 30 Asia List for 2019.
  • Contributed to in-house videos as talent and host for celebrity interviews.
Feb 2014 - May 2017 3 years 3 months
Senior Special Projects Writer
Blu Inc Media, Female Magazine

Blu Inc Media is a luxury publication group in Asia and a subsidiary of SPH Magazine.

  • Managed all branded and sponsored content for Malaysia's leading fashion and beauty magazine, Female.
  • Conceptualized content for print advertorials, including spreads, booklets, and seasonal supplements for Christmas, Valentine's, Beauty Awards, etc.
  • Produced digital advertorials (online and video) for various fashion, beauty, and lifestyle clients such as Chanel, Pandora, Laneige, and more.
  • Wrote and proofread copy, coordinate photoshoots, and source for talents, models, celebs, photographers, and hair and makeup artists.
  • Assisted fashion, beauty, and lifestyle desks with features, reviews, and trend reports.
  • Attended press events and exclusive media trips such as HK Fashion Week, FitFlop in Manila, innisfree in Jeju, Nike and Laneige in Singapore, and KTO in Seoul and Jeju.
  • Translated BM advertorials to English.
May 2012 - Sep 2013 1 year 4 months
Wings Team Member
Red Bull
  • Worked as part of the pioneer team to introduce the European can into the Malaysian market.
  • Sampled and educated consumers about product to drive brand loyalty.
  • Trained new members on sampling, comms skills, and product knowledge.
  • Awarded incentive work trips to Singapore, Penang, and Langkawi.
  • Managed media registration and interviews for Red Bull events.

Education

Jan 2009 - Dec 2012 3 years 11 months
Bachelor of Arts, Communication & Media Management
Taylor's University College

Portfolio

7 items