Virginia Santos
Digital Marketer

Virginia Santos

Digital manager at Oui.sncf.
Work with Virginia Work with a Digital Marketer

About

Virginia Santos is a trilingual digital marketing professional with ten years of relevant work experience in the marketing domain, and a comprehensive background in brand building. She is a digital manager at Oui.sncf, defining digital strategic plans and full P&L management for six countries. Her role includes ensuring business development by creating multichannel strategies such as social media, display, CRM, affiliate, SEO, SEM, retargeting, and lead generation projects. At Lagardère Active, she led the Spain strategy which involved creating and managing content strategy, developing affiliate marketing programs, as well as launching new Spanish websites and functionalities.

Employment

5 roles
Jan 2013 - Present 13 years 4 months
Digital Manager
Oui.sncf
  • Defined digital strategic plans and full P&L management (six countries).
  • Negotiated agreements with partners and clients to help them with their annual objectives.
  • Ensured business development by creating multi-device/multichannel strategies such as social media, display, CRM, affiliate, SEO, SEM, retargeting, and lead generation projects.
  • Ensured the brand online presence and improved sales performance.
  • Oversaw marketing campaigns, digital projects, new product launches, and functionalities.
  • Developed new business opportunities and generated innovative ideas to increase sales.
  • Monitored ROI and KPI, evaluated success, and produced data analysis as supporting evidence.
Jan 2012 - Dec 2013 1 year 11 months
E-commerce Marketing Manager
TGV-Europe - Voyages-sncf
  • Defined and implemented go-to-market strategy in order to improve performance.
  • Planned digital campaigns, including SEO/SEM, CRM, social media, and display advertising.
  • Developed effective relationships with key contacts creating successful partnerships.
  • Prepared financial planning and budgets.
  • Involved in a task force to rebrand European TGV-Europe websites as Voyages- sncf.com as a transversal project manager.
Jan 2009 - Dec 2012 3 years 11 months
Digital Project Manager
Lagardère Active
  • Led the Spain strategy taking into account the objectives of the company.
  • Created and managed content strategy.
  • Developed affiliate marketing programs.
  • Launched and developed new Spanish websites and functionalities.
  • Analyzed market trends and recommended changes to marketing and business development strategies based on analysis and feedback.
  • Provided analytic reports of online sales.
Jan 2009 - Dec 2009 11 months
Web Editor
Marie Claire Groupe
  • Planned and managed content strategy.
  • Monitored website’s traffic to measure popularity.
  • Developed relationships with influencers/partners to build effective campaigns.
  • Assessed and evaluated success, producing reports and data analysis as supporting evidence.
Aug 2008 - Jan 2009 5 months
Press Assistant
Le Petit Futé Guides

PLe Petit Futé is a series of French travel guides broadly equivalent to the Lonely Planet series in English or the competing French 'Guides du routard' series. 

  • Managed the press area contact databases on a regular basis.
  • Coordinated company events, interviews, and press conferences in France.
  • Handled inquiries from journalists and other media contacts.
  • Negotiated with partners for visibility exchange actions.

Education

Jan 2018 - Dec 2019 1 year 11 months
Master Consultoría Estratégica Empresarial y Comunicación Institucional, -
Universidad Rey Juan Carlos (Madrid, Spain)
Jan 2018 - Dec 2019 1 year 11 months
Master Dirección de Marketing, Comercial y Digital Experience, -
ESERP Business & Law School (Madrid, Spain)
Jan 2003 - Dec 2009 6 years 11 months
Filologia Francesa, -
Universidad de Santiago de Compostela
Jan 2007 - Dec 2008 1 year 11 months
Licence en Lettres Modernes - Erasmus Student Exchange, -
Université La Sorbonne (Paris, France)