Rohan Kamath
CRM Developer

Rohan Kamath

Senior CRM executive at Head Digital Works.
Work with Rohan Work with a CRM Developer

About

Rohan Kamath is a CRM specialist with expertise in creating a rewarding customer experience and improving overall customer satisfaction and retention. As a senior CRM executive at Head Digital Works, he uses product analytics, LTV, cohorts, historical retention metrics, segmentation, and stage of engagement to develop retention strategies. He also creates automation processes and workflows using Zapier, Automate.io, and JIRA and develops training programs to ensure proper implementation and smooth transition. His skills include CleverTap, Google Ads, Facebook Ads, email, SMS, in-app, app inbox, IVR, SEO, ASO, ORM, and product marketing.

Employment

2 roles
Apr 2019 - Present 7 years 1 month
Senior CRM Executive
Head Digital Works Pvt Ltd.

Head Digital Works specializes in developing games, content and online services.

  • Used product analytics, LTV, cohorts, historical retention metrics, segmentation, and stage of engagement to develop retention strategies. 
  • Handled budgets and optimize spends and performance based on trends and insights.
  • Created automation processes and workflows using Zapier, Automate.io, and JIRA, and developed training programs to ensure proper implementation and smooth transition.
  • Assessed the data to spot trends, understand end-to-end user journeys, and customer experience. Generated actionable insights and highlight areas that can be improved to accomplish key goals.
  • Supported and worked alongside product and tech teams to implement the changes, develop new features essential for increasing retention, operational efficiency in back-office systems.
  • Used tools like CleverTap (MoEngage/WebEngage) and delivered innovative high-impact campaigns, journeys using Google Ads, Facebook Ads, Email, SMS, In-App, App Inbox, IVR, and other channels.
  • Monitored, analyzed reports of all campaigns, accessed against goals (ROI and KPIs), and tailored them to optimize and deliver business objectives.
  • Initiated, owned and managed customer retention, engagement (customer lifecycle management), oriented practices, competitive landscape, and the industry to develop winning strategies.
  • Collaborate with content and design teams to oversee SEO, ASO, ORM, and social media efforts. 
  • Worked alongside the brand team to maintain brand salience and ensure brand consistency, governed by brand book across all collaterals and engagement channels.
Jun 2018 - Apr 2019 10 months
Customer Success Analyst
Avetti Commerce

Avetti Commerce provides multi-store e-commerce and marketplace solutions.

  • Drove customer success outcomes; identified upsell opportunities, increased renewals, reduced churn, through higher product adoption, customer health scores, and drove growth through increased customer advocacy.
  • Led the overall journey for customer success; mapped the customer journey, developed interventions for each step, drove engagement with customer marketing, analyzed data, customer feedback, and continuously improved the customer experience.
  • Managed customer success activities such as onboarding, training, services, account management, and support.
  • Measured the effectiveness of the customer success team with key goals, operational metrics, and outcomes for the team.
  • Investigated the platform, business metrics, customer insights and collaborate with key stakeholders in product, development, and marketing teams to materialize improvement opportunities.

Education

Sep 2015 - Jun 2019 3 years 9 months
Bachelor's, Biotechnology
KLE Technological University, Hubballi, India