Kristina Martin

About

A content strategist, producer, and designer, Kristina Martin specializes in developing strategies for e-commerce content. She has extensive experience designing and producing digital and print materials such as graphics, video, animations, promo flyers, marketing kits, restaurant menus, and logos for multiple clients, including Hilton Hotels, Brandeis University, and Littlejohn Law, PLLC. At Ben & Jerry's, she has strategized and produced photo, video, blog, and design assets for global markets. Kristina is proficient in Google Analytics, Hootsuite, Buffer, Percolate, Adobe Photoshop, Illustrator, Premiere Pro, and InDesign.

Employment

4 roles

Nov 2018 - Present 7 years 6 months

Content Marketer & Designer

Independent

Assisted clients with setup of content marketing tools and best practices such as editorial and social calendaring, analytics, project management systems and workflows, and templates for project briefings.
Designed and produced digital and print assets, including graphics, photo, video, and animations for social media, as well as print materials like promo flyers, marketing kits, restaurant menus, and logos.
Clients: Brandeis University, Hilton Hotels, and Littlejohn Law, PLLC.

Jun 2016 - Sep 2018 2 years 3 months

Global Content Strategist

Ben & Jerry's

Strategized and produced photo, video, blog, and design assets for Ben & Jerry’s 35 global markets.
Collaborated with team members to create scalable global marketing campaigns within budget.
Coordinated creative concepts and production timelines between global markets, creative agencies, translators, and internal web designers, ensuring both marketing campaign objectives and creative visions were reached.
Advised global markets on digital distribution strategies, local content creation best practices, and analytics.
On-boarded global marketing managers to brand's digital and web tools, such as calendaring, social tools, and content management system.
Used data and learnings from campaigns to restructure and evolve content creation in collaboration with the global digital marketing team.
Managed @benandjerrys Instagram account and Ben & Jerry’s UK social channels, webpages, and campaign launches.

Jul 2014 - May 2016 1 year 10 months

Content Strategist

Huffpost Partner Studio

HuffPost Partner Studio is a team of talented writers, editors, designers, and strategists dedicated to helping partners create quality branded content on The Huffington Post.

Collaborated with sales team to ideate, pitch, and implement branded content campaigns on Verizon media platforms, including HuffPost, TechCrunch, Engadget, and AOL.com.
Managed content platforms and communicated with brand representatives to ensure key objectives and metrics were met. Clients included Cisco, Monster.com, Dockers, Qualcomm, and State Farm.
Produced branded content and social copy for campaigns; sourced and briefed designers, videographers, and freelance writers.
Conducted reporting of social stats and key metrics, evolved strategies based on metrics and market trends.
Worked with the product marketing team to create monetization strategy for e-commerce content.

Apr 2013 - May 2014 1 year 1 month

Marketing & Management Assistant

MakeOffices

MakeOffices is a coworking and real estate service company that provides flexible office space solutions.

Developed social media and e-mail marketing campaigns; monitored analytics to assess and evolve campaigns.
Led writing and content development for the entrepreneurial-focused company blog and website.
Worked as a community manager for coworking offices in the DC-metro area.