Mary Knickrehm

About

Mary Knickrehm has three years of digital marketing experience with several businesses ranging from B2B platforms to luxury retailers. Specializing in digital advertising such as Facebook, Instagram, Google, and LinkedIn, she has designed and launched ad campaigns to generate leads, acquire customers, and increase sales and engagement for clients including Clicknetwork, By Invite Only, K.BLU, GorillaSpace, and Mark and Scribe. At Style Theory, she has managed EDM campaigns, collaborated with various media outlets like Zula and HerWorld, and spearheaded the #WomenOfStyleTheory user-generated content initiative. Mary is also proficient in CRO, CRM, marketing automation, and Google Analytics.

Employment

2 roles

Jul 2017 - Present 8 years 10 months

Digital Marketer

Independent

Increased total sales by 36% and online sales by 85% for a retail client by planning, launching, and optimizing Facebook and Instagram ad campaigns.
Generated nearly one million views for a large media client's video campaign.
Designed, coordinated, and launched ad campaigns via Facebook, LinkedIn, and Google Ads to generate leads, acquire customers, and increase sales and engagement for clients including Clicknetwork, By Invite Only, K.BLU, GorillaSpace, and Mark and Scribe.
Optimized campaigns regularly by making adjustments to budget allocation, bids, audiences, and creatives.
Sent regular reports to clients on ad performance using data obtained from campaigns.

Aug 2016 - Jul 2017 11 months

Marketing Executive

Style Theory

Style Theory is a Southeast Asian fashion rental subscription platform with multiple designer outfits from various international designer brands.

Managed offline and online marketing initiatives that generated a product waitlist of over 10,000, and contributed to a consistent 10% month-on-month growth.
Spearheaded the #WomenOfStyleTheory user-generated content initiative, which has generated over 2,400 user-generated posts to date, improving the awareness, outreach and customer engagement of Style Theory.
Coordinated paid and organic digital marketing initiatives to increase brand awareness, drive engagement, and acquire new customers.
Reported weekly KPIs to co-founders, analyzed performance data, and made recommendations to improve performance.
Interviewed and mentored new team members and interns to guide them on brand vision and ensure cohesive marketing campaigns across all channels.