Sharon Lim

Sharon has provided content planning and copywriting for websites, social media accounts, annual reports, newsletters, and video production.

As a content producer for Our Better World:

• Developed community management, social media campaigns, travel campaign and content for travel.ourbetterworld.org, and forum management for travel forum, content for blog.ourbetterworld.org.

As a content producer for Prison Fellowship Singapore:

• Managed marketing communications, including editorial planning, article-writing, electronic newsletters, annual reports, website content, and social media management.

As a content producer for AsiaOne:

• Handled video production, story sourcing, article writing, and photography.

As a content producer for GRID Mobile:

• Created a press release for a new telecommunications company. 

• Functioned as a marketing deskhead for China market; led WeChat content strategy and production and all China-facing content. Also the marketing deskhead for retail and engineering sectors.
• Generated content for social media channels, e-newsletters, and corporate website.
• Rebranded International Enterprise to Enterprise Singapore; created new logo, brand manual, and communications collaterals.
• Managed planning and driving Enterprise Singapore’s marketing and social media strategy.
• Developed brand strategies, marketing/advertising campaigns and executed tactical plans across traditional and digital channels.

• Functioned as the communications deskhead for China market; handled media relations and engagement with online and print media in China. Vetted translated press materials and handled onsite interviews in Chinese. 
• Planned and executed journalist visit programs for overseas media.
• Led digital media team in conceptualizing, designing, and implementing digital campaigns, utilizing social media platforms, online ads, and search engine marketing.
• Managed the major revamp of corporate website www.sif.org.sg.
• Edited monthly social media editorial calendar, corporate newsletters, and corporate website.
• Project managed sponsored series on MediaCorp’s On The Red Dot (Episode 161 to166), liaised with interviewees, production crew, photography and oversaw messaging consistency on overseas filming trips in Asia (http://video.toggle.sg/en/series/on-the-red-dot-catch-up/ep161/373583) and another series with National Geographic (https://www.sif.org.sg/betterworld/index.html).
• Led video production for SIF, piloting a new series of mini-webisodes featuring key volunteers and partners (youtube.com/user/siforg).
• Piloted online overseas (Indonesia, India, and China) influencer mapping and engagement, leading to influencer visits to Singapore for key programs and online coverage, increased brand awareness and relevant online chatter.
• Worked on yearly budget and workplan for digital media team.
• Reviewed SOPs regarding digital assets and workflow.
• Reported to the head of communications; supervised senior executives and interns.

• Directly involved in planning and executing the SARS 10th anniversary commemoration event at NUS on 31 May 2013. Worked closely with various agencies and ministries (SPF, NHB, MOE, PMO, etc.), where GOH was Prime Minister Lee. Curated items contributed by healthcare institutions for the exhibition and oversaw event management, seating, security, and program.
• Handled crisis communications and increased public awareness during the H7N9 threat, dengue outbreak and haze, as well as emergency preparedness for potential outbreaks.
• Managed media queries to ensure consistent messaging and timely response.
• Prepared talking points and managed media for spokespersons at interviews.
• Worked closely with healthcare clusters in a committee overseeing the nursing branding campaign (www.CareToGoBeyond.sg), including production of videos, ads, and various recruitment efforts.
• Worked closely with healthcare clusters in a committee overseeing the Community Health Assist Scheme, including production of videos, ads, translation vetting, and various promotional efforts (www.CHAS.sg).
• Worked closely with healthcare finance dept and other ministries on messaging and publicity for Committee of Supply parliamentary debates, National Day Rally, MediShield Life and Pioneer Generation Package.
• Provided daily media monitoring (English and Chinese).
• Translated news articles and policies from English-Chinese and vice-versa.
• Planned, budgeted, and implemented publicity campaigns via ATL marketing (TVCs, radio, print ads, collaterals), including coordination of media ad buys and consistency in messaging.
• Actively implemented digital strategy for corporate website and social media.

• Harnessed the power of both traditional and new media to augment marketing and communications efforts, and raised World Vision's profile and branding as an international child-focused, community development agency.
• Demonstrated ability to drive and manage media and PR strategies to raise public profile of organization, with comprehensive experience in a varied mix of communication channels and settings. 
• Managed people relations; developed and maintained good work relationships with external stakeholders. 
• Enhanced World Vision’s public profile and brand awareness to reinforce key messages to the public and key stakeholders.
• Secured coverage in the mass media to reinforce key messages and complement marketing campaigns’ objectives (Channel NewsAsia, Channel 8 & 5, The Straits Times, TODAY, Lianhe Zaobao/ Wanbao, Radio 93.8, 91.3, 100.3FM etc). 
• Identified, built, and sustained relationships with suitable advocates and ambassadors to reinforce brand recall (working closely with Jack & Rai, Melody Chen, Danny Yeo, Linda Black, etc).
• Pitched ambassadorship to Michael Learns to Rock in KL in May 2011.
• Presented on behalf of team at World Vision’s global Communications conference in the Philippines in July 2011.
• Led group of Child Sponsors to visit World Vision project in Cambodia to increase donor confidence.
• Coordinated with regional offices and pitched timely disaster communications to the media and donors (Japan Tsunami-Quake, Horn of Africa Food Crisis, Asian Floods/Quakes).
• Drafted crisis communications guidelines and social media policy.
• Conceptualized, developed, and implemented both print and digital strategies for marketing collaterals (events-related posters, flyers, eDMs, etc), including an annual gift catalog that raised $2 million; corporate communications collaterals (corporate brochures, annual reports, disaster reports, etc), and voice talent for in-house video productions.
• Actively implemented digital strategy for corporate website, online marketing including devising campaigns, viral marketing, online advertising, online catalogs, and social media.

Distinction in Honors Thesis (on performativity of Singapore public campaigns).