Kristin Knox

• Provided experienced assistance with strategic, high-level, market research tasks for both vendor- and client-side research teams.
• Developed questionnaires and qual discussion guides, ran data analyses, generated actionable key findings, created client-appropriate deliverables, polished reports to be more executive-friendly, and helped with business-to-business sales materials.

• Provided experienced assistance with strategic, high-level, market research tasks for both vendor- and client-side research teams.
• Delivered market-contextual analysis for theatrical films in top international territories.
• Shared brand, tracking, and creative testing assessments with marketing heads and suggested campaign approaches and improvements.
• Recommended research strategy for upcoming titles while adhering to budgetary restrictions.
• Synthesized key findings for each title into a set of marketing ‘rules’ to be used in presentation to executives and filmmakers.
• Uncovered potential pitfalls for key titles and helped to tailor regional marketing campaigns that skirted those issues.
• Called attention to titles’ flagging momentum in the marketplace so that the media campaign could be adjusted.
• Trained inexperienced new hire successfully in the basic tenets of entertainment research.

• Interfaced with marketing, content, and product teams to evaluate and meet their research needs.
• Recommended specific approaches to address key business objectives while adhering to budget.
• Issued RFPs, managed research vendors, and shepherded all stages of the research process to ensure relevance and quality. For smaller projects, ran all aspects—from questionnaire design to report generation—internally.
• Evangelized key findings throughout the organization via presentations and discussions.
• Spearheaded research in brand tracking, customer satisfaction tracking, user segmentation, content strategy, and original series positioning and development.
• Revamped existing research processes to improve usefulness and trackability of results.
• Coordinated with the customer service department to combine subscriber satisfaction data and monitor improvements.

Vital Findings is a market research company in the United States specializing in quantitative research, qualitative research, design research, advanced analytics, and data visualization.

• Led teams of analysts in designing and conducting both quantitative and qualitative consumer research projects, including customer segmentation, attitude and usage surveys, intent-to-purchase studies, creative testing, concept testing, focus groups, and ethnography.
• Collaborated in team brainstorming sessions to produce meaningful, data-driven insights.
• Multi-tasked effectively to direct multiple projects simultaneously.
• Managed and supported both client and vendor relationships and developed proposals for new clients.
• Created and maintained timelines and budgets for each project.
• Oversaw training and careers for direct reports.
• Worked for big clients including Warner Bros., Sony Pictures, Summit Entertainment, Lions Gate Entertainment, LG, and Logitech.
• Regarded as a company expert on entertainment industry trends and responsible for overseeing all related projects.
• Managed training for junior analysts in data analysis and report writing.
• Started as a Senior Analyst; promoted to reach Manager level.

Interpret is a consumer market research and consulting firm focused on the intersection of traditional and new media.

• Managed online market research surveys on diverse topics in the home entertainment and digital media arena, including intent-to-purchase studies, creative testing, postmortems, and competitor analyses.
• Ensured output quality by maintaining strong attention to detail.
• Evaluated quantitative data to produce insightful and actionable analysis.
• Handled and supported both client and vendor relationships and developed proposals for new clients.
• Monitored project budgets to ensure cost-effectiveness.
• Worked for big clients including Warner Bros., Sony Pictures, Summit Entertainment, Fox Theatrical, LG, and Yahoo.
• Produced insightful syndicated ‘white paper’ reports on topics such as streaming TV and theatrical release windows.
• Oversaw the creation of a norms database across similar studies to provide a standard metric for comparison to new data.
• Started as an Assistant Analyst; promoted twice to reach Senior Analyst level.