Archana Khatri Das
Copywriter

Archana Khatri Das

Previously from Everest Industries and Zee Media.
Work with Archana Work with a Copywriter

About

Archana Khatri Das is a communications professional with experience in business writing, copywriting, and developing consumer-centric content for global companies such as Everest Industries and Zee Media. She writes and edits various content, including press releases, newsletters, presentations, blogs, and other marketing collaterals. As a journalist for ten years, she has worked for publications like NewsWire18 and Hindustan Times.

Employment

5 roles
Dec 2019 - Feb 2020 2 months
Communications Outreach Manager, Corporate Social Responsibility
Everest Industries Limited
  • Created and managed CSR promotional material for Everest Foundation, including press releases, newsletters, presentations, and other planned publications or online content for expanding visibility and presence.
  • Managed skill development projects, reporting, and documentation.
  • Coordinated with project partners and executed CSR activities in line with the approved CSR plan and proactively managed issues/challenges that may occur.
  • Planned and implemented activities under individual social responsibility.
Oct 2015 - Mar 2017 1 year 5 months
Business News Content Specialist
Zee Media Corporation Limited
  • Generated all forms of content that evoked emotions and interest. Work involved writing, editing, curating, and gauging traffic to each piece.
  • Measured the metrics and reader engagement using Google Analytics, thereby taking corrective action, wherever required.
  • Created business stories that met the larger goal of marketing and resulting in higher website traffic and conversions.
Feb 2014 - Aug 2014 6 months
Content Writer & Editor
Media Mosaic

Media Mosaic is a ZMOT (Zero Moment Of Truth) digital marketing agency that helps businesses leverage the power of digital, search, and social media.

  • Articulated the core concept of the brand through engaging content.
  • Created experiences for consumers on the digital platform by reinforcing the positioning of the brand in consumer's mind.
  • Wrote blogs, edited copies and created other marketing collaterals.
Nov 2009 - Aug 2010 9 months
Senior Correspondent
NewsWire18

NewsWire18 is a real-time news and market data platform company in India.

  • Thrived in fast-paced breaking news environment.
  • Covered Indian and global commodities market as the primary domain and followed futures and spot market; track production, exports/imports of agro/plantation commodities, government policies, and regulatory developments in the sector.
Jul 2007 - Apr 2009 1 year 9 months
Senior Correspondent
HT Media Limited
  • Remained on top of the news coverage tracking developments in small and medium enterprises and telecommunications space.
  • Closely followed regulatory developments, business strategies, future plans, financial information, and emerging technologies and trends in the two sectors.

Education

Jan 1999 - Dec 2000 1 year 11 months
Bachelor's Degree, Journalism & Mass Communication
Benaras Hindu University

Portfolio

24 items