Archana Khatri Das

• Created and managed CSR promotional material for Everest Foundation, including press releases, newsletters, presentations, and other planned publications or online content for expanding visibility and presence.
• Managed skill development projects, reporting, and documentation.
• Coordinated with project partners and executed CSR activities in line with the approved CSR plan and proactively managed issues/challenges that may occur.
• Planned and implemented activities under individual social responsibility.

• Generated all forms of content that evoked emotions and interest. Work involved writing, editing, curating, and gauging traffic to each piece.
• Measured the metrics and reader engagement using Google Analytics, thereby taking corrective action, wherever required.
• Created business stories that met the larger goal of marketing and resulting in higher website traffic and conversions.

Media Mosaic is a ZMOT (Zero Moment Of Truth) digital marketing agency that helps businesses leverage the power of digital, search, and social media.

• Articulated the core concept of the brand through engaging content.
• Created experiences for consumers on the digital platform by reinforcing the positioning of the brand in consumer's mind.
• Wrote blogs, edited copies and created other marketing collaterals.

NewsWire18 is a real-time news and market data platform company in India.

• Thrived in fast-paced breaking news environment.
• Covered Indian and global commodities market as the primary domain and followed futures and spot market; track production, exports/imports of agro/plantation commodities, government policies, and regulatory developments in the sector.

• Remained on top of the news coverage tracking developments in small and medium enterprises and telecommunications space.
• Closely followed regulatory developments, business strategies, future plans, financial information, and emerging technologies and trends in the two sectors.