<ul><li>Created and managed CSR promotional material for Everest Foundation, including press releases, newsletters, presentations, and other planned publications or online content for expanding visibility and presence.</li><li>Managed skill development projects, reporting, and documentation.</li><li>Coordinated with project partners and executed CSR activities in line with the approved CSR plan and proactively managed issues/challenges that may occur.</li><li>Planned and implemented activities under individual social responsibility.</li></ul>

Communications Outreach Manager, Corporate Social Responsibility

<ul><li>Generated all forms of content that evoked emotions and interest. Work involved writing, editing, curating, and gauging traffic to each piece. </li><li>Measured the metrics and reader engagement using Google Analytics, thereby taking corrective action, wherever required. </li><li>Created business stories that met the larger goal of marketing and resulting in higher website traffic and conversions.</li></ul>

Business News Content Specialist

Media Mosaic is a ZMOT (Zero Moment Of Truth) digital marketing agency that helps businesses leverage the power of digital, search, and social media.<ul><li>Articulated the core concept of the brand through engaging content.</li><li>Created experiences for consumers on the digital platform by reinforcing the positioning of the brand in consumer's mind.</li><li>Wrote blogs, edited copies and created other marketing collaterals.</li></ul>

Content Writer & Editor

NewsWire18 is a real-time news and market data platform company in India.<ul><li>Thrived in fast-paced breaking news environment. </li><li>Covered Indian and global commodities market as the primary domain and followed futures and spot market; track production, exports/imports of agro/plantation commodities, government policies, and regulatory developments in the sector.</li></ul>

Senior Correspondent

<ul><li>Remained on top of the news coverage tracking developments in small and medium enterprises and telecommunications space.</li><li>Closely followed regulatory developments, business strategies, future plans, financial information, and emerging technologies and trends in the two sectors.</li></ul>

Wrote a blog article about using AI in the retailer industry.

How Flipkart Is Using Artificial Intelligence to Stay Ahead of Competition

Archana Khatri Das

Data Harvesting and the Privacy Problematic

Created a short list of markets where drones are expected to have the most impact.

Slaughterbots Ban Shift Focus to Commercial Drones

Wrote about Streaming Video on Demand (SVOD).

SVOD Killing Video Tsars

Created an article about biometrics modalities.

Biometrics to be Mainstream by 2020

Produced a blog article on the integrated incubation program that increases a startup's growth.

UDGAM Fuels Startups Growth With Integrated Incubation Programme

Wrote about the next phase of tech evolution which is set to roll artificial intelligence, virtual, and augmented reality into one.

Augmented Reality Sounds Death Knell for Smartphones

Robo-Advisors Heat up GenYers

Wrote about online doctor consultation platforms across the world.

Virtual Doctor Consultation Goes Global

This Is Why Flipkart's Sachin Bansal and Snapdeal's Kunal Bahl Were Involved in Twitter Spat!

Produced a blog post on promising Indian startups in 2018.

This Is Why Indian Startups Look Promising in 2018

China’s Bike Share Industry Faces Uphill Hike

Jobs, Wages, Well-being of Indians Working in US Likely to Face Rough Patch

Tea Culture Booms as Middle Class Rises in India

Amazon Tentacles Squeeze Retail Incumbents

Like Swachh Bharat, Demonetisation Is a Movement to Clean India From Corruption, Black Money: PM Modi

Spectrum Panel in Logjam as Telecom Nominees Spar

Look Before You Lend Your Cellphone

Low-hanging Fruits of Telecom War Shouldn't Turn Sour

Moser Baer, Norway Firm in $880-m Deal

English (British)

Archana Khatri Das is a communications professional with experience in business writing, copywriting, and developing consumer-centric content for global companies such as Everest Industries and Zee Media. She writes and edits various content, including press releases, newsletters, presentations, blogs, and other marketing collaterals. As a journalist for ten years, she has worked for publications like NewsWire18 and Hindustan Times.

Archana Khatri Das

Employment Highlights

Education Highlights

Portfolio

How Flipkart Is Using Artificial Intelligence to Stay Ahead of Competition

Data Harvesting and the Privacy Problematic

Slaughterbots Ban Shift Focus to Commercial Drones

SVOD Killing Video Tsars

Biometrics to be Mainstream by 2020

UDGAM Fuels Startups Growth With Integrated Incubation Programme

How Flipkart Is Using Artificial Intelligence to Stay Ahead of Competition

Data Harvesting and the Privacy Problematic

Slaughterbots Ban Shift Focus to Commercial Drones

SVOD Killing Video Tsars

Biometrics to be Mainstream by 2020

UDGAM Fuels Startups Growth With Integrated Incubation Programme