<ul><li>Led marketing position in the Chinese segment that develops, enhances, and launches promotions, campaigns, new products or services and packages that drive overall Home revenue and market share for the Singapore market.</li><li>Managed CPs relationship for TV business and CAST, to ensure the strong partnership is carried out well for the business.</li><li>Handled all key business drivers KPIs that include GA, churn, net adds, ARPU, revenue for TV, Broadband and OTT focusing on Viu products and low dormancy rate for TV among Chinese segment and sports customers.</li><li>Developed all go-to-market plans for both broadband, TV, and OTT products for the Chinese Segment. This includes promotional efforts like road-shows, events in public areas, and engagement activities in the community.</li><li>Worked with the Marketing Communications team to develop a digital campaign to acquire new/existing customers within the relevant communities.</li></ul>

Segment Marketing Manager

<p>Vuclip is a technology-driven media company specializing in mobile video, video alerts, premium content services and mobile advertising.</p><ul><li>Led the marketing function as a new OTT player in the market.</li><li>Developed branding, consumer promotion, social media management, and partnership collaboration.</li></ul>

Marketing Manager

<ul><li>Managed all Chinese business content marketing initiatives, including channel branding, content promotion, and channel partner’s initiative for the Malaysia market.</li><li>Drove innovation beyond TV by focusing on digital, merchandising, and movie marketing.</li><li>Championed annual CNY corporate campaign to own the festive.</li><li>Involved in sports content marketing ensuring Astro as the destination for all sporting events.</li></ul>

Assistant Vice President

<ul><li>Worked on all media strategy, planning and buying scop, including both offline and online media across all brands for Guinness Anchor Berhad and AirAsia.</li><li>Managed clients’ media budget of RM35 million combined.</li></ul>

Manager

Managed Astro Shaw’s movie marketing to promote the upcoming local movie by Chiu – OlaBola to hit the Box Office KPI. This is a companywide initiative that achieved 16 million GBO to date as one of the highest grossing local movies.

Astro Shaw's OlaBola

Matthew Pak

Worked across all brands from Heineken Malaysia Berhad (formerly Guinness Anchor Berhad) such as Tiger, Guiness, Heineken, Kilkenny, Anchor.

Brand Planning for GAB

Led the 2016 CNY festive campaign marketing effort for Astro, introducing Ho Yeah which is the key promotional period for the target audience to build affinity and uplift brand images among subs and non-subs.

Astro's 2016 CNY Mascot

Managed all Chinese business content marketing initiatives for Astro, including channel branding, content promotion, and channel partner’s initiative for the Malaysia market.

Pay TV, Radio, Digital Content and Consumer Services Provider

Worked across all divisions from AirAsia (AirAsia, AirAsia X, and AirAsia Ancillaries) total media budget of RM15 million.

Media Planning for AirAsia

Developed branding, consumer promotion, social media management, and partnership collaboration for a technology-driven media company.

Vuclip (Viu Malaysia)

Managed all key business drivers KPIs that include GA, churn, net adds, ARPU, revenue for TV, broadband and OTT (focusing on Viu) products and low dormancy rate for TV among Chinese segment and sports customers for a Singaporean telecommunications company.

Singtel Chinese Segment

English (British)

Matthew Pak specializes in corporate brand strategy with 11 years of proven advertising and marketing experience. He has a strong background in orchestrating successful advertising campaigns and marketing initiatives designed to increase brand awareness. Having worked in progressive roles within a large organization managing internal and external stakeholders, he has developed his content marketing and media planning skills, and acquisition-driven by having accountability in all business drivers KPIs, including net adds, churn, ARPU for Pay-TV, and OTT products. As a segment marketing manager for Singtel, Matthew works in enhancing and launching promotions, campaigns, new products/services, and packages for the Chinese segment.

Matthew Pak

Employment Highlights

Education Highlights

Portfolio

Astro Shaw's OlaBola

Brand Planning for GAB

Astro's 2016 CNY Mascot

Pay TV, Radio, Digital Content and Consumer Services Provider

Media Planning for AirAsia

Vuclip (Viu Malaysia)

Astro Shaw's OlaBola

Brand Planning for GAB

Astro's 2016 CNY Mascot

Pay TV, Radio, Digital Content and Consumer Services Provider

Media Planning for AirAsia

Vuclip (Viu Malaysia)