Matthew Pak

About

Matthew Pak specializes in corporate brand strategy with 11 years of proven advertising and marketing experience. He has a strong background in orchestrating successful advertising campaigns and marketing initiatives designed to increase brand awareness. Having worked in progressive roles within a large organization managing internal and external stakeholders, he has developed his content marketing and media planning skills, and acquisition-driven by having accountability in all business drivers KPIs, including net adds, churn, ARPU for Pay-TV, and OTT products. As a segment marketing manager for Singtel, Matthew works in enhancing and launching promotions, campaigns, new products/services, and packages for the Chinese segment.

Employment

4 roles

Jun 2017 - Present 8 years 11 months

Segment Marketing Manager

Singtel

Led marketing position in the Chinese segment that develops, enhances, and launches promotions, campaigns, new products or services and packages that drive overall Home revenue and market share for the Singapore market.
Managed CPs relationship for TV business and CAST, to ensure the strong partnership is carried out well for the business.
Handled all key business drivers KPIs that include GA, churn, net adds, ARPU, revenue for TV, Broadband and OTT focusing on Viu products and low dormancy rate for TV among Chinese segment and sports customers.
Developed all go-to-market plans for both broadband, TV, and OTT products for the Chinese Segment. This includes promotional efforts like road-shows, events in public areas, and engagement activities in the community.
Worked with the Marketing Communications team to develop a digital campaign to acquire new/existing customers within the relevant communities.

Jul 2016 - Jun 2017 11 months

Marketing Manager

Vuclip Inc. (Viu Malaysia)

Vuclip is a technology-driven media company specializing in mobile video, video alerts, premium content services and mobile advertising.

Led the marketing function as a new OTT player in the market.
Developed branding, consumer promotion, social media management, and partnership collaboration.

Apr 2012 - Jun 2016 4 years 2 months

Assistant Vice President

Astro

Managed all Chinese business content marketing initiatives, including channel branding, content promotion, and channel partner’s initiative for the Malaysia market.
Drove innovation beyond TV by focusing on digital, merchandising, and movie marketing.
Championed annual CNY corporate campaign to own the festive.
Involved in sports content marketing ensuring Astro as the destination for all sporting events.

Apr 2008 - Mar 2012 3 years 11 months

Manager

Mindshare

Worked on all media strategy, planning and buying scop, including both offline and online media across all brands for Guinness Anchor Berhad and AirAsia.
Managed clients’ media budget of RM35 million combined.