Work With High Performing Talent On Demand
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Work With High Performing Talent On Demand
Work With Talent
Brand Strategist
Matthew Pak
Proficient in Chinese content marketing & market segment.
Matthew Pak Chung Yih specializes in corporate brand strategy with 11 years of proven advertising and marketing experience. He has a strong background in orchestrating successful advertising campaigns and marketing initiatives designed to increase brand awareness. Having worked in progressive roles within a large organization managing internal and external stakeholders, he has developed his content marketing and media planning skills, and acquisition-driven by having accountability in all business drivers KPIs, including net adds, churn, ARPU for Pay-TV, and OTT products. As a segment marketing manager for Singtel, Matthew works in enhancing and launching promotions, campaigns, new products/services, and packages for the Chinese segment.
Matthew is Available for Projects
Work with MatthewEmployment Highlights
Segment Marketing Manager
Singtel
June 2017 - Present (5 years 3 months)
Marketing Manager
Vuclip Inc. (Viu Malaysia)
July 2016 - June 2017 (1 year)
Assistant Vice President
Astro
April 2012 - June 2016 (4 years 3 months)
Manager
Mindshare
April 2008 - March 2012 (4 years)
Education Highlights
Bachelor of Communication, Communication
Monash University
January 2005 - December 2007 (3 years)
Portfolio
AstroShaw
Astro Shaw's OlaBola
Heineken Malaysia Berhad
Brand Planning for GAB
Astro's 2016 CNY Mascot
astroonline
Pay TV, Radio, Digital Content and Consumer Services Provider
www.airasia.com
Media Planning for AirAsia
www.vuclip.com
Vuclip (Viu Malaysia)
AstroShaw
Astro Shaw's OlaBola
Heineken Malaysia Berhad
Brand Planning for GAB
Astro's 2016 CNY Mascot
astroonline
Pay TV, Radio, Digital Content and Consumer Services Provider
www.airasia.com
Media Planning for AirAsia
www.vuclip.com
Vuclip (Viu Malaysia)
Resume
Segment Marketing Manager
Singtel
June 2017 - Present (5 years 3 months)
- Led marketing position in the Chinese segment that develops, enhances, and launches promotions, campaigns, new products or services and packages that drive overall Home revenue and market share for the Singapore market.
- Managed CPs relationship for TV business and CAST, to ensure the strong partnership is carried out well for the business.
- Handled all key business drivers KPIs that include GA, churn, net adds, ARPU, revenue for TV, Broadband and OTT focusing on Viu products and low dormancy rate for TV among Chinese segment and sports customers.
- Developed all go-to-market plans for both broadband, TV, and OTT products for the Chinese Segment. This includes promotional efforts like road-shows, events in public areas, and engagement activities in the community.
- Worked with the Marketing Communications team to develop a digital campaign to acquire new/existing customers within the relevant communities.
Marketing Manager
Vuclip Inc. (Viu Malaysia)
July 2016 - June 2017 (1 year)
Vuclip is a technology-driven media company specializing in mobile video, video alerts, premium content services and mobile advertising.
- Led the marketing function as a new OTT player in the market.
- Developed branding, consumer promotion, social media management, and partnership collaboration.
Assistant Vice President
Astro
April 2012 - June 2016 (4 years 3 months)
- Managed all Chinese business content marketing initiatives, including channel branding, content promotion, and channel partner’s initiative for the Malaysia market.
- Drove innovation beyond TV by focusing on digital, merchandising, and movie marketing.
- Championed annual CNY corporate campaign to own the festive.
- Involved in sports content marketing ensuring Astro as the destination for all sporting events.
Manager
Mindshare
April 2008 - March 2012 (4 years)
- Worked on all media strategy, planning and buying scop, including both offline and online media across all brands for Guinness Anchor Berhad and AirAsia.
- Managed clients’ media budget of RM35 million combined.
Education
Bachelor of Communication, Communication
Monash University
January 2005 - December 2007 (3 years)