Summer Lee
Social Media Marketing Expert

Summer Lee

Worked for L’Oreal and Resorts World Sentosa.
Work with Summer Work with a Social Media Marketing Expert

About

Summer Lee has seven years of digital marketing, social media, and brand management experience, having worked for big brands and companies such as L’Oreal Singapore, Carat Media, and Resorts World Sentosa. At Charles & Keith Group, she has conceptualized and implemented social media strategies and campaigns, handled the budget planning for all social media channels, managed social content calendar, and developed a localized content strategy with the country teams for Japan, Taiwan, Korea, UK, US, and Australia. In 2016, Summer achieved Gold for integrated SPH Media buy for Tripartite Alliance for Fair Employment Practice (TAFEP) Fair@Work campaign.

Employment

4 roles
Mar 2019 - Jul 2019 4 months
Product Manager
L’Oreal Singapore
  • Managed integrated marketing campaigns for YSL Beauté Singapore.
  • Planned, executed, and managed 360 marketing plans for new product launches, including trade marketing, CRM marketing, and integrated media planning.
Jun 2016 - Mar 2019 2 years 9 months
Assistant Marketing Manager, Social Media
Charles & Keith
  • Acted as the social media team lead at Charles & Keith.
  • Managed professional social media accounts.
  • Handled the conceptualization, implementation, and budget planning of O2O (online-to-offline) social media strategies and campaigns.
  • Analyzed daily and quarterly reports to review strategies and campaigns implemented to optimize results and achieve KPIs.
  • Implemented social insights and listening tool to develop benchmarks and monitor the performance of owned and competitors’ social media platforms.
  • Conceptualized and implemented localized contents strategy with the country teams for Japan, Taiwan, Korea, United Kingdom, United States, and Australia.
  • Optimized social media channels and contents to increase follower base, engagement, reach, traffic, and e-commerce revenue.
Oct 2015 - Oct 2016 1 year
Media Planner
Carat Singapore
  • Managed clients from different industries, including FMCG, airlines, government, and telecommunications.
  • Developed successful campaigns for clients to achieve their business objectives.
  • Oversaw digital and social media marketing campaigns, and familiar with offline platforms.
  • Enacted optimizations to improve ROI and achieve clients’ strategic goals. 
Jul 2012 - Sep 2015 3 years 2 months
Senior Marketing Executive
Resorts World Sentosa
  • Acted as the key company representative liaising with Universal Studios and its licensed partners such as DreamWorks Animation, HASBRO, Sesame Workshop, to name a few.
  • Streamlined the approval submissions for RWS marketing campaigns such as movie collaborations with Jurassic World and Minions. 
  • Worked closely with local and international partners such as Singapore Tourism Board (STB), MediaCorp and international media partners from Southeast Asia, Greater China, and India for the execution of content marketing opportunities in Universal Studios Singapore (USS). 

Education

Aug 2009 - Jul 2012 2 years 11 months
Bachelor of Business Administration, Marketing
National University of Singapore

Portfolio

9 items