<ul><li>Graduated with 2nd Upper-Class Honors.</li></ul>

<ul><li>Took up courses on analyzing and critiquing journalism, and other interest-based electives such as metalsmithing for jewellery.</li></ul>

Lifestyle Asia&nbsp;is a digital news platform around the luxury lifestyle in Asia which covers many topics like travel, dining, fashion, living, beauty, culture, and motoring.<ul><li>Contributed food, jewelry, and culture stories – creating restaurant reviews, feature stories, interviews, and the occasional investigative pieces.</li><li>Worked with the sales and marketing teams to develop and create sponsored content, including micro-sites, advertorials, photoshoots, and videos.</li><li>Managed the magazine’s Facebook page and created weekly e-newsletters.&nbsp;</li></ul>

Senior Writer

Gastro-Sense Pte Ltd is a hospitality and lifestyle consulting company that specializes in providing conceptual, operational, marketing, branding expertise as well as technical assistance.<ul><li>Oversaw public relations for clients including Birds of A Feather, Folklore, Labyrinth, and The Garage. Activities include tastings, writing press releases, assisting with media queries, and pitching.</li><li>Involved with branding exercises for new concepts.</li></ul>

Senior Account Executive

SPH Magazines is a media company with a portfolio of more than 80 brands and products in Singapore and the region.<ul><li>Contributed food, travel, design, and art features and news stories on the luxury title, The Peak and its quarterly food title, Gourmet &amp; Travel.</li><li>Created food reviews, roundups, galleries, and videos to The Peak’s online platform.</li><li>Assisted with social media engagement via Facebook through daily posts.</li><li>Transferred to women’s magazine HerWorld as a writer for the Features and Lifestyle section.</li></ul>

Writer

Gastro-Sense Pte Ltd is a hospitality and lifestyle consulting company that specializes in providing conceptual, operational, marketing, branding expertise as well as technical assistance.<ul><li>Wrote press releases, assisted with media inquiries and media monitoring for restaurants, such as Corner House, Labyrinth, Fat Lulu’s, and Antoinette.</li><li>Coordinated tasting sessions and managed relations with the media.</li><li>Assisted with marketing and branding activities on F&amp;B concepts, such as creating brand papers and providing training to staff.</li></ul>

Account Executive

Featured the new casual range of jewellery, designed by local jeweller Simone Ng, which is customisable: from the type of gold to the gems and in-lays used in each piece.

Simone Jewels Launches Jouer by Simone, a Customisable Jewellery Line

Jasmine Tay

Created an article featuring Fujifilm’s new hybrid Instax camera that adds sound to photos and doubles up as a portable printer for smartphones.

Fujifilm’s New Instax Camera Takes Instagrammable Moments to Print

Wrote about the National Gallery Singapore’s latest exhibition, Awakenings: Art in Society in Asia 1960s-1990s.

National Gallery Singapore's Exhibition Is a Timely Conversation on Activism

Featured award-winning restaurants and bars to look out for in Bugis, Singapore.

The 13 Must-Visit Restaurants and Cafes Around Bugis

Created a review about Bao Boy, a restaurant-bar serving steamed bao sandwiches with a twist on Asian flavors.

Bao Boy's Messy Bites Has the Potential for a Cult Following

Produced content about Tiffany and Co's latest collection as takes on a more forthright interpretation of the popular T motif in rings and bracelets.

Tiffany T True Embodies Style and Sophistication Through Versatility

Showed how baking can be made easy with Kenwood baking appliances.

Kenwood Appliances Are What You Need to Make Baking Simple

Wrote content for a microsite on the Lifestyle Asia platform, featuring videos and stories showcasing the various activities and shopping to do around the high-end mall, ION Orchard.

A Christmas Well-Celebrated With ION Orchard

Microsites and Photoshoots

Created a series of articles for The Peak magazine.

The Peak Magazine

English (British)

Jasmine Tay is a media and communication professional with a background in public relations and journalism, specializing in the food and art beats. She currently works as a senior writer at Lifestyle Asia, creating restaurant reviews, feature stories, interviews, and the occasional investigative pieces. Her experience also includes writing e-newsletters and developing sponsored content such as microsites, advertorials, photoshoots and videos. At SPH Magazines, Jasmine has contributed posts and maintained The Peak’s social media platforms, including Instagram and Facebook.

Jasmine Tay

Employment Highlights

Education Highlights

Portfolio

Simone Jewels Launches Jouer by Simone, a Customisable Jewellery Line

Fujifilm’s New Instax Camera Takes Instagrammable Moments to Print

National Gallery Singapore's Exhibition Is a Timely Conversation on Activism

The 13 Must-Visit Restaurants and Cafes Around Bugis

Bao Boy's Messy Bites Has the Potential for a Cult Following

Tiffany T True Embodies Style and Sophistication Through Versatility

Simone Jewels Launches Jouer by Simone, a Customisable Jewellery Line

Fujifilm’s New Instax Camera Takes Instagrammable Moments to Print

National Gallery Singapore's Exhibition Is a Timely Conversation on Activism

The 13 Must-Visit Restaurants and Cafes Around Bugis

Bao Boy's Messy Bites Has the Potential for a Cult Following

Tiffany T True Embodies Style and Sophistication Through Versatility