Jasmine Tay
Feature Writer

Jasmine Tay

Experienced lifestyle and luxury sector writer.
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About

Jasmine Tay is a media and communication professional with a background in public relations and journalism, specializing in the food and art beats. She currently works as a senior writer at Lifestyle Asia, creating restaurant reviews, feature stories, interviews, and the occasional investigative pieces. Her experience also includes writing e-newsletters and developing sponsored content such as microsites, advertorials, photoshoots and videos. At SPH Magazines, Jasmine has contributed posts and maintained The Peak’s social media platforms, including Instagram and Facebook.

Employment

4 roles
Oct 2018 - Present 7 years 7 months
Senior Writer
Lifestyle Asia, Singapore

Lifestyle Asia is a digital news platform around the luxury lifestyle in Asia which covers many topics like travel, dining, fashion, living, beauty, culture, and motoring.

  • Contributed food, jewelry, and culture stories – creating restaurant reviews, feature stories, interviews, and the occasional investigative pieces.
  • Worked with the sales and marketing teams to develop and create sponsored content, including micro-sites, advertorials, photoshoots, and videos.
  • Managed the magazine’s Facebook page and created weekly e-newsletters. 
Jul 2018 - Sep 2018 2 months
Senior Account Executive
Gastro-Sense Pte Ltd

Gastro-Sense Pte Ltd is a hospitality and lifestyle consulting company that specializes in providing conceptual, operational, marketing, branding expertise as well as technical assistance.

  • Oversaw public relations for clients including Birds of A Feather, Folklore, Labyrinth, and The Garage. Activities include tastings, writing press releases, assisting with media queries, and pitching.
  • Involved with branding exercises for new concepts.
Apr 2017 - Jun 2018 1 year 2 months
Writer
SPH Magazines Pte Ltd

SPH Magazines is a media company with a portfolio of more than 80 brands and products in Singapore and the region.

  • Contributed food, travel, design, and art features and news stories on the luxury title, The Peak and its quarterly food title, Gourmet & Travel.
  • Created food reviews, roundups, galleries, and videos to The Peak’s online platform.
  • Assisted with social media engagement via Facebook through daily posts.
  • Transferred to women’s magazine HerWorld as a writer for the Features and Lifestyle section.
Sep 2015 - Mar 2017 1 year 6 months
Account Executive
Gastro-Sense Pte Ltd

Gastro-Sense Pte Ltd is a hospitality and lifestyle consulting company that specializes in providing conceptual, operational, marketing, branding expertise as well as technical assistance.

  • Wrote press releases, assisted with media inquiries and media monitoring for restaurants, such as Corner House, Labyrinth, Fat Lulu’s, and Antoinette.
  • Coordinated tasting sessions and managed relations with the media.
  • Assisted with marketing and branding activities on F&B concepts, such as creating brand papers and providing training to staff.

Education

Aug 2011 - Aug 2015 4 years
Bachelor of Communication Studies, Journalism
Nanyang Technological University
Jan 2013 - Apr 2013 3 months
Exchange Programme, Communication and Media Studies
Hong Kong Baptist University

Portfolio

10 items