Amy Barratt-Boyes
Content Strategist

Amy Barratt-Boyes

Former digital marketing manager at Tupperware Australia & New Zealand.
Work with Amy Work with a Content Strategist

About

Amy Barratt-Boyes is a digital marketer with over a decade of experience specializing in social media and content marketing for well-known brands. Her expertise lies in content strategy, SEO-led content planning, influencer outreach, social media strategy (paid and organic), and creative production management. She established and directed the social media and content team throughout Tupperware worldwide and created best-in-class content strategy for the company in 2019.

Employment

5 roles
Apr 2020 - Present 6 years 1 month
Digital Marketing Consultant
Oakridge Wines

Oakridge Wines is award-winning Yarra Valley restaurant and winery.

  • Developed and executed digital, content, social media strategy to drive e-commerce sales, reach new customers and stay connected with existing customers.
  • Managed and directed small marketing and sales team of two staff plus contractors (e.g. videographer) to establish processes, tools and templates for briefing, content planning and production.
  • Created and managed a marketing calendar.
  • Optimized website to improve UX and conversion rate working with external development agency.
  • Handled Facebook advertising (Facebook and Instagram).
  • Managed content production including directing talent and collaborating with suppliers. 
Jul 2015 - Jan 2020 4 years 6 months
Digital Marketing Manager
Tupperware Australia & New Zealand
  • Directed and collaborated with a production team and digital coordinator (direct report), to conceptualize, produce and publish high-caliber digital content.
  • Trained and mentored community managers in a busy online community with high volumes of daily feedback on the brand and its products and services.
  • Developed and executed playbooks for all digital channels, including EDM, email automation, social media and web, as well as copywriting and copyediting.
  • Conducted SEO keyword research to inform and evolve content strategy, creative pillars and areas of opportunity for reaching new consumers through content.
  • Managed stakeholder expectations and collaborated to meet business objectives across departments.
  • Handled agency and supplier partnerships including RFP and selection process.
  • Created monthly reports and provided recommendations to SLT and broader business.
Jan 2014 - Apr 2015 1 year 3 months
Senior Account Manager
Nitty Gritty

Nitty Gritty is a social media and content agency based in Melbourne.

  • Established and maintained client relationships across key accounts such as Cocobella Coconut Water, Neff Appliances, and Cannon Gas Log Heaters.
  • Managed and mentored three direct reports and contractors.
  • Developed and implemented social media and content marketing strategies and playbooks to ensure agency efficiency and a client results.
  • Created and implemented the agency’s first influencer marketing service.
  • Developed and implemented reporting template and reports for all clients.
  • Provided copywriting for social media, blogs and websites, including interviewing talent.
Jun 2012 - Dec 2013 1 year 6 months
Account Manager
Ellis Jones

Ellis Jones is a social media and PR agency that creates social impact through award-winning research, strategy, communications and design.

  • Established and maintained client relationships on several accounts (Ambulance Victoria, City of Melbourne, Citywide, Parks Victoria, Vic Health).
  • Developed and implemented brand, content and social media strategies.
  • Provided copywriting for social media, websites, blogs, press releases and writing for trade magazines.
  • Pitched to journalists and secured coverage in trade and mainstream media.
  • Managed and briefed production team, contractors, and account executives.
  • Attended business pitches and contributed to proposal development.
  • Developed and delivered social media training workshops and masterclasses.
Jan 2011 - Jun 2012 1 year 5 months
Account Manager
Thinktank Social

Thinktank Social is a social media marketing agency that specializes in growing brands through education, strategy, creativity, and partnerships.

  • Established and maintained relationships with clients such as Fernwood Fitness, and Fit N Fast.
  • Developed and implemented social media strategies, campaigns and reporting.
  • Managed and briefed production team and contractors (designers and developers).
  • Attended business pitches and contribute to proposal development. Developed and delivered social media training workshops including the “Small Business, Big Marketing” conference hosted by Small Business Victoria.
  • Provided copywriting for social media, websites, blogs and press releases.

Education

Jan 2010 - Dec 2011 1 year 11 months
Graduate Diploma of Arts, Media & Communications/Journalism
Swinburne University of Technology
Sep 2001 - Jun 2004 2 years 9 months
BA, Social Sciences & Public Relations
Auckland University of Technology