Chow Wen Feng
E-commerce Manager

Chow Wen Feng

E-commerce marketing manager at SCI E-commerce.
Work with Chow Wen Work with a E-commerce Manager

About

Chow Wen Feng has four years of digital marketing experience in the e-commerce sector with management expertise. As an e-commerce marketing manager at SCI E-commerce, he leads the e-commerce team to plan and execute marketing campaigns and promotional mechanics for clients' marketplaces and develops digital brand presence. He also has experience in designing and copywriting for marketing collaterals, planning and managing social media content, and optimizing performance ads.

Employment

3 roles
Sep 2020 - Present 5 years 8 months
E-commerce Marketing Manager
SCI E-commerce
  • Appointed as the head of marketing department with a team of five members.
  • Handled the breakdown of department goals assigned by the higher management into monthly and quarterly KPIs for individual team members.
  • Led individual team members and e-commerce team to plan marketing campaigns and promotional mechanics for clientele marketplaces.
  • Oversaw the execution of marketing campaigns by team members.
  • Developed clientele brands' digital brand presence (average 15% monthly followers growth).
  • Optimized collaborative Facebook Ads of clientele brands, achieving an average ROAS of 5.6 for marketplaces.
  • Managed and oversaw client's e-commerce websites operations, with sales fulfillment of at least 70%.
  • Revamped the company's PR image and initiated lead generation advertising, expanding the company's clientele portfolio.
  • Spearheaded social commerce initiative via integration of Facebook and Instagram shop and community building to achieve 5-digit monthly sales figures with an 18% monthly growth rate.
  • Spearheaded a WeChat Ecosystem initiative named BuyWhat to provide value-add to clients through the entrance to new social media and sales channels, targeting Chinese audiences.
  • Kickstarted WeChat ecosystem initiatives with multiple clientele brands like Aptamil, achieving a six-digit monthly sales figure with a 13% monthly growth rate.
May 2020 - Sep 2020 4 months
Marketing & Operations Executive
The Skin Pharmacy
  • Designed marketing visual collaterals for all social media, e-commerce, and physical outlet banners.
  • Engaged in copywriting for marketing collaterals across all social media, e-commerce, and physical outlet banners.
  • Planned and managed social media content creation, EDMs and performance advertising.
  • Optimized performance advertising, achieving an average ROAS of 3.7 (increased of 1.3 from past records).
  • Managed e-shop order fulfillment, customer inquiries via email or phone call, and accurate inventory status.
  • Utilized CRM system Deskera to manage brand membership.
  • Generated consignment notes/delivery orders for Isetan outlets and flagship store.
  • Handled merchandising of Isetan outlets and flagship store.
  • Placed in charge of the port-over of the brand website from Weebly to WordPress.
  • Initiated and managed the onboarding of multiple Enterprise Singapore (ESG) grants such as Multichannel E-commerce Platform (MEP) Program, Singapore E-Commerce Program (SEP), Digital Marketing Program (DMP).
  • Worked with SEP Shopee enabler to establish Shopee Official Brand Store.
  • Coordinated with DMP agency to derive with strategic marketing campaign to drive brand awareness and increase online presence of brand.
  • Spearheaded a collaboration with the first-ever e-GSS with Singapore Retail Association (SRA). 
  • Introduced new Standard Order Procedure (SOP) to ensure smooth and efficient logistics movements, increasing on-time fulfillment by 23%.
Jan 2018 - Apr 2019 1 year 3 months
Executive Director
MUSCBOX
  • Established business model for the new startup.
  • Projected sales forecast to assess business feasibility.
  • Consolidated data on the consumer behavior of the Singapore beauty industry through market and product research.
  • Sourced and liaised with potential suppliers to negotiate advantageous front margins and purchase rebates.
  • Raised brand awareness through performance advertising & SEM.
  • Engaged in product copywriting for official website and marketplaces such as Shopee and Lazada.
  • Initiated e-commerce platforms and online campaigns to drive sales.
  • Spearheaded influencer and affiliate marketing to build brand awareness and drive sales.
  • Built and maintained business relationships with local businesses such as 99SME through marketing events.
  • Collaborated with various e-payment platforms to enhance customers' digital shopping experience.
  • Achieved five-digit sales within the first year.

Education

May 2017 - Dec 2020 3 years 7 months
Bachelor of Science in Business Administration, -
University at Buffalo
Apr 2012 - Mar 2015 2 years 11 months
Diploma in Business Information Technology, -
Temasek Polytechnic