Kaitlin Brennan
Content Strategist

Kaitlin Brennan

Expert in digital content & media strategy.
Work with Kaitlin Work with a Content Strategist

About

Kaitlin Brennan is a marketing manager with a strong digital content and media strategy background. She is agency-trained with over seven years working for startups and small businesses, as well as managing people and providing creative direction and feedback. As a content strategist, she has developed and implemented digital content management strategies and campaigns for digital ads, websites, newsletters, and social media. Her experience also includes B2B and B2C marketing strategy and execution.

Employment

5 roles
Sep 2014 - Present 11 years 8 months
Digital Content Strategist
Independent
  • Developed and implemented digital content management strategies and campaigns for digital ads, websites, newsletters, and social media.
  • Tailored each marketing strategy to fit the unique company culture, values, and principles.
  • Used analytics to determine key demographic, target audiences, and success of digital marketing campaigns.
Jun 2019 - Nov 2019 5 months
Digital Marketing Specialist
ChowNow

ChowNow is an online food ordering platform that connects customers with local restaurants.

  • Developed automated outbound emails, white papers, case studies, webinars, and landing pages to nurture live clients and decrease churn.
  • Implemented best practices in reporting and content optimization using Google Analytics for digital content campaigns and click-to-purchase metrics on automated email programs.
  • Contributed to an increase in marketing store sales by 50%, through automated emails and other content marketing efforts.
Jun 2018 - Sep 2019 1 year 3 months
Marketing Manager
Sickweather

Sickweather is an app that scans social networks like Twitter and Facebook to see where people are reporting that they’re sick, and then gives an area a “sick” rating based on that data.

  • Developed B2B and B2C inbound and outbound marketing campaigns for an increase in leads and app downloads.
  • Created and project managed all paid digital ads, including social media, PR, SEO, SEM, Google AdWords, banner ads, TV ads, radio, and more.
  • Leveraged Google Analytics, Flurry Analytics, and social media metrics to measure success of all content and marketing campaigns.
Jan 2016 - Jun 2018 2 years 5 months
Digital Content Creator
Rivet

Rivet provides strategic and tactical marketing services, including creative direction and consultation, advertising, print design and production, interactive design and development, and video direction and production.

  • Wrote unique copy for digital advertisements, print advertisements, direct mailers, email campaigns, TV, radio, and more.
  • Developed SEM, SEO, and paid social media advertisements, and coordinate digital marketing efforts with designers.
  • Utilized best practice SEO and Google Analytics to measure the advertisement success.
Jan 2014 - Sep 2015 1 year 8 months
Content Manager
Ollo Wearables (TechStars Company)
  • Managed and executed all social media strategies for Facebook, Twitter, LinkedIn, Crunchbase, and Angel List.
  • Created content for press and news releases, weekly blog posts, and marketing materials.
  • Assisted in local outreach, public relation opportunities, and new business opportunities.

Education

Sep 2010 - Jun 2014 3 years 9 months
Bachelor of Arts, English Language & Literature
The University of Kansas

Portfolio

1 item