Justin Wolinski

About

Justin Wolinski is a B2B SaaS demand generation executive with ten years of experience, five years with management responsibilities. He has diverse expertise in building teams and scaling revenue-generating activities within demand generation, sales, marketing and customer success at B2B SaaS startup companies. Justin is also skilled in leading inbound/outbound campaigns for digital and offline channels including PPC, SEO, social, chat, webinars, email nurture streams, and website properties. At Rentokil Initial, he was awarded the National “Rookie of the Year” in 2011 for consistently achieving and exceeding sales target.

Employment

6 roles

Aug 2018 - Present 7 years 9 months

Marketing Consultant

Independent

Provided B2B SaaS sales, marketing, and demand generation services to various startup companies.
Built a pipeline; hired, developed, and trained a sales team; and established KPIs.

Aug 2018 - Present 7 years 9 months

Independent

BALM

BALM is a digital marketing agency.

Developed social media marketing.
Worked with clients from various industries, particularly healthcare-related businesses.

Feb 2015 - Sep 2018 3 years 7 months

Vice President of Sales & Marketing

Readiness Rounds

Readiness Rounds is a healthcare safety, quality, and patient experience SaaS and staffing service.

Directed report and advisor to the CEO. Functioned as an individual contributor and managed seven employees. Promoted to VP after succeeding as director of sales and marketing and national sales manager.
Developed and owned all marketing, branding, and demand generation strategy. Led inbound/outbound campaigns for digital and offline channels: PPC, SEO, social, chat, webinars, email nurture streams, and website properties.
Oversaw full HubSpot Growth Stack installation and partnership with Agency.
Led multi-disciplinary content creation team for blogs, TOFU, MOFU, and BOFU content.
Achieved over 14x website traffic YoY, over 12x marketing qualified leads YoY.
Increased company revenue goals: 2015 - 113%, 2016 - 133%, 2017 - 97%, 2018 - 175%
Recognized as number one individual contributor company-wide in 2015, 2016, and 2017.
Managed the first $350,000 deal closed in company history.
Increased company average deal size from $40,000 to $200,000.
Revamped customer success strategy and overhauled client training materials resulting in 92% positive client satisfaction scores, over 7% YoY in 2018.

Jan 2014 - Dec 2015 1 year 11 months

Enterprise Account Executive

Soleran – eMediTrack

Soleran is a provider of cloud-based database and application services.

Recognized as the number one individual contributor, company-wide.
Maintained 103-220% of monthly and quarterly activity and revenue goals.

Jan 2013 - Dec 2014 1 year 11 months

Sales Manager

IntegriShield

IntegriShield is a compliance monitoring, tracking, and enforcement service designed to protect companies in online advertising.

Increased over 253% in weekly results by the inside sales team.
Increased over 43% SaaS revenue growth.

Jan 2011 - Dec 2013 2 years 11 months

Commercial Sales Representative

Rentokil Initial / Presto-X

Presto-X is a member of Rentokil, a global pest control and pest management company. It provides pest control services to its commercial and industrial clients throughout the central United States.