Marianne Vorrink
Market Research Specialist

Marianne Vorrink

Previously from Philips International.
Work with Marianne Work with a Market Research Specialist

About

Marianne Vorrink has strong expertise in market research and market intelligence, specializing in communication, product or services, advertising or campaign, image, and international research. She has managed national and international research projects, both on the customer and agency side, including Philips International. Working for a variety of clients, with each of their own marketing goals, she has gained extensive experience in qualitative, including in-depth interviews, online communities and focus groups, and quantitative, consumer and business-to-business, ad-hoc, and tracking.

Employment

5 roles
Apr 2009 - Present 17 years 1 month
Market Research Consultant
Independent

Vorrink Intelligence offers market research consultancy and project management.

  • Provided consulting for clients regarding the optimal research methodology to answer the marketing queries of the client in question.
  • Conducted qualitative research and consulted clients based on the research results.
  • Performed quantitative research and consulted clients based on the research results.
  • Delivered consultancy based on quantitative research, nationally as well as internationally.
  • Gave consultancy on business-to-business, consumer services and durable consumer goods.
Jun 2006 - Apr 2009 2 years 10 months
Senior Manager Marketing Communication Intelligence
Philips International
  • Performed several responsibilities, including consulting of Marcom, as well as advertising and media agencies, regarding the optimization of global ATL advertising campaigns.
  • Provided recommendations based on creative development research, pre-testing, post-testing, and ad-hoc studies.
  • Chaired the Communication Intelligence task-force with the objective to harmonize research methodologies and achieve a standard approach to communication research.
  • Managed large, complex multi-country, cross-PD research project.
May 2003 - Jun 2006 3 years 1 month
Senior Manager Market Intelligence
Philips International
  • Chaired different taskforces with the objective to harmonize research methodologies and achieve a One Philips approach.
  • Managed and deployed large, complex scale multi-country, cross-PD research project. Actively engaged with various stakeholders and balanced interests to achieve full alignment and endorsement for project implementation and deployment.
Mar 1997 - May 2003 6 years 2 months
Senior Account & Research Manager
Interview-NSS

Interview-NSS operates as a market research and consulting company in Netherlands.

  • Managed the core market research project process, from the client briefing through research methodology selection and execution to giving recommendations to achieve clients’ marketing objectives.
  • Coached and taught junior employees in the course of their daily activities.
  • Acted as the quality manager for the entire organization: responsible for the adaptation of the quality system to the new ISO quality norms.
  • Contributed to overall business growth through the acquisition of new customers and the extension of current customers’ portfolio. Accountable for turnover as well as purchasing and budget control.
Dec 1989 - Mar 1997 7 years 3 months
Research Executive
MarketResponse

MarketResponse is a market research agency specializing in human insights, data creativity, design thinking, strategy, implementation and consultancy.

  • Performed project management of market research projects: from the client briefing through research methodology selection and execution to reporting/presentation of research results.
  • Designed, organized, and managed the distribution of research materials.

Education

Jan 1999 - Dec 2006 7 years 11 months
Bachelor of Arts, Labor & Organizational Psychology
University of Amsterdam

Portfolio

7 items