Vorrink Intelligence offers market research consultancy and project management.<ul><li>Provided consulting for clients regarding the optimal research methodology to answer the marketing queries of the client in question.</li><li>Conducted qualitative research and consulted clients based on the research results.</li><li>Performed quantitative research and consulted clients based on the research results.</li><li>Delivered consultancy based on quantitative research, nationally as well as internationally.</li><li>Gave consultancy on business-to-business, consumer services and durable consumer goods.</li></ul>

Market Research Consultant

<ul><li>Performed several responsibilities, including consulting of Marcom, as well as advertising and media agencies, regarding the optimization of global ATL advertising campaigns.</li><li>Provided recommendations based on creative development research, pre-testing, post-testing, and ad-hoc studies.</li><li>Chaired the Communication Intelligence task-force with the objective to harmonize research methodologies and achieve a standard approach to communication research.</li><li>Managed large, complex multi-country, cross-PD research project.</li></ul>

Senior Manager Marketing Communication Intelligence

<ul><li>Chaired different taskforces with the objective to harmonize research methodologies and achieve a One Philips approach.</li><li>Managed and deployed large, complex scale multi-country, cross-PD research project. Actively engaged with various stakeholders and balanced interests to achieve full alignment and endorsement for project implementation and deployment.</li></ul>

Senior Manager Market Intelligence

Interview-NSS&nbsp;operates as a market research and consulting company in Netherlands.<ul><li>Managed the core market research project process, from the client briefing through research methodology selection and execution to giving recommendations to achieve clients’ marketing objectives.</li><li>Coached and taught junior employees in the course of their daily activities.</li><li>Acted as the quality manager for the entire organization: responsible for the adaptation of the quality system to the new ISO quality norms.</li><li>Contributed to overall business growth through the acquisition of new customers and the extension of current customers’ portfolio. Accountable for turnover as well as purchasing and budget control.</li></ul>

Senior Account & Research Manager

MarketResponse is a market research agency specializing in human insights, data creativity, design thinking, strategy, implementation and consultancy. <ul><li>Performed project management of market research projects: from the client briefing through research methodology selection and execution to reporting/presentation of research results.</li><li>Designed, organized, and managed the distribution of research materials.</li></ul>

Research Executive

Managed qualitative b-t-b research project for a Dutch conglomerate of florists.

Royal FloraHolland

Marianne Vorrink

Utilized internal data to create a thorough research design for a classified advertising site based in the Netherlands.

Marktplaats

Executed several successful B2B research projects for a market research and data analytics firm.

GemSeek

Worked with tracking research for a Dutch non-profit organization which promotes consumer protection.

Consumentenbond

Conducted in-depth interviews with general practitioners, analyzed the results, and translated them into clear and actionable insights.

UMC Utrecht

Managed research projects for an emergency aid organization in the Netherlands. Helped with the translation of a new strategy into a research-calendar, the startup of a segmentation-project and moderation within several communities.

Red Cross Netherlands

Tested the concepts of first TV commercials of a media company based in the Netherlands. Designed, set up the tests, supervised the research agency during the implementation and then skillfully analyzed the results and provided useful advice.

NRC Media

English (British)

Marianne Vorrink has strong expertise in market research and market intelligence, specializing in communication, product or services, advertising or campaign, image, and international research. She has managed national and international research projects, both on the customer and agency side, including Philips International. Working for a variety of clients, with each of their own marketing goals, she has gained extensive experience in qualitative, including in-depth interviews, online communities and focus groups, and quantitative, consumer and business-to-business, ad-hoc, and tracking.

Marianne Vorrink

Employment Highlights

Education Highlights

Portfolio

Royal FloraHolland

Marktplaats

GemSeek

Consumentenbond

UMC Utrecht

Red Cross Netherlands

Royal FloraHolland

Marktplaats

GemSeek

Consumentenbond

UMC Utrecht

Red Cross Netherlands