Jessica O'Reilly

MyBudget is dedicated to helping people gain control of their finances and manage personal debt.

• Managed owned channels of MyBudget, primarily website, social media, and campaigns.
• Increased the leads generated on various website pages by up to 15%.
• Worked with the senior marketing manager, restructured the marketing team into a best practice structure reflecting the current marketing landscape.
• Oversaw the content strategy, SEO strategy, and social media strategy.
• Project managed the early stages of a website rebuild and replatformed the blog.
• Collaborated with a content producer, strategized and created content to fit the content strategy for the purpose of SEO, social media reach, as well as ad-hoc PR pieces. 

• Planned, managed, and implemented the overarching marketing plan and campaigns with the objective to build awareness of the brand in all markets and generate leads to meet growth objectives.
• Worked on digital project delivery and development, which included implementation and testing of content and having consistent branding across all digital channels.
• Increased organic website traffic from 150,000 yearly visits to 350,000 yearly visits. 
• Developed, executed, and managed campaigns and ongoing brand activity across all channels, including digital media, SEO, SEM, email, and website.
• Used a range of platforms such as the CMS, Magnolia and WordPress, Campaign Monitor for email and reporting systems including Google Analytics.
• Oversaw the marketing for the professional services branch of the business, including developing and ongoing management of integrated campaigns.
• Managed the social media profiles for the brand with the goal to foster a healthy engaged social media community. This included responding to followers and coordinating the responses from other business stakeholders.
• Ensured that all documents and efforts were in alignment marketing with best practice, processes, and procedures.
• Conducted A/B testing and landing page optimization. 

• Implemented marketing plans across the digital and professional services areas of the business to build brand awareness and generate leads across multiple markets. 
• Implemented and managed campaigns and ongoing brand activity across all channels, including digital media, SEO, SEM, email, and website.
• Utilized a range of CMS to maintain digital channels, including multiple websites, apps, and email to achieve marketing objectives while adhering to compliance standards in conjunction with internal and external stakeholders.
• Managed the social media profiles for the brand with the goal to foster a healthy engaged social media community. This included responding to followers and coordinating the responses from other business stakeholders.
• Developed digital analysis recommendations, reporting and benchmarks using a range of tools such as Google Analytics and Campaign Monitor.
• Assisted with user acceptance testing and regression testing of functional sprints and developments from both a marketing and user perspective.
• Ensured that all documents and efforts were in alignment marketing with best practice, processes, and procedures. 

• Managed the service based responses to social media profiles for the brand while adhering to strict privacy and security conditions and provided great service to customers.
• Liaised with marketing and customer service facing staff members to provide online responses that were accurate and followed through until completion.
• Functioned as the QA of the teams’ responses in all digital correspondence, including email, live chat, and social media.