<ul><li>Provided marketing consulting to a range of brands, including retail businesses, publishing houses, and small to medium local businesses. </li><li>Created and executed digital marketing strategies to help businesses generate more leads and inquiries through digital channels such as websites, social media, online advertising, and email.&nbsp;</li></ul>

Marketing Consultant

<p>MyBudget is dedicated to helping people gain control of their finances and manage personal debt.</p><ul><li>Managed owned channels of MyBudget, primarily website, social media, and campaigns.</li><li>Increased the leads generated on various website pages by up to 15%. </li><li>Worked with the senior marketing manager, restructured the marketing team into a best practice structure reflecting the current marketing landscape.</li><li>Oversaw the content strategy, SEO strategy, and social media strategy.</li><li>Project managed the early stages of a website rebuild and replatformed the blog.</li><li>Collaborated with a content producer, strategized and created content to fit the content strategy for the purpose of SEO, social media reach, as well as ad-hoc PR pieces.&nbsp;</li></ul>

Digital Platforms Lead

<ul><li>Planned, managed, and implemented the overarching marketing plan and campaigns with the objective to build awareness of the brand in all markets and generate leads to meet growth objectives.</li><li>Worked on digital project delivery and development, which included implementation and testing of content and having consistent branding across all digital channels. </li><li>Increased organic website traffic from 150,000 yearly visits to 350,000 yearly visits.&nbsp;</li><li>Developed, executed, and managed campaigns and ongoing brand activity across all channels, including digital media, SEO, SEM, email, and website.</li><li>Used a range of platforms such as the CMS, Magnolia and WordPress, Campaign Monitor for email and reporting systems including Google Analytics. </li><li>Oversaw the marketing for the professional services branch of the business, including developing and ongoing management of integrated campaigns. </li><li>Managed the social media profiles for the brand with the goal to foster a healthy engaged social media community. This included responding to followers and coordinating the responses from other business stakeholders. </li><li>Ensured that all documents and efforts were in alignment marketing with best practice, processes, and procedures. </li><li>Conducted A/B testing and landing page optimization.&nbsp;</li></ul>

Digital Marketing Specialist

<ul><li>Implemented marketing plans across the digital and professional services areas of the business to build brand awareness and generate leads across multiple markets.&nbsp;</li><li>Implemented and managed campaigns and ongoing brand activity across all channels, including digital media, SEO, SEM, email, and website. </li><li>Utilized a range of CMS to maintain digital channels, including multiple websites, apps, and email to achieve marketing objectives while adhering to compliance standards in conjunction with internal and external stakeholders. </li><li>Managed the social media profiles for the brand with the goal to foster a healthy engaged social media community. This included responding to followers and coordinating the responses from other business stakeholders. </li><li>Developed digital analysis recommendations, reporting and benchmarks using a range of tools such as Google Analytics and Campaign Monitor. </li><li>Assisted with user acceptance testing and regression testing of functional sprints and developments from both a marketing and user perspective. </li><li>Ensured that all documents and efforts were in alignment marketing with best practice, processes, and procedures.&nbsp;</li></ul>

Digital Marketing Officer

<ul><li>Managed the service based responses to social media profiles for the brand while adhering to strict privacy and security conditions and provided great service to customers. </li><li>Liaised with marketing and customer service facing staff members to provide online responses that were accurate and followed through until completion. </li><li>Functioned as the QA of the teams’ responses in all digital correspondence, including email, live chat, and social media.&nbsp;</li></ul>

Digital Member Service Consultant

Jessica O'Reilly

English (British)

Jessica O'Reilly is a digital marketing specialist with over seven years of experience working for both large brands and small businesses. Her expertise lies in website builds and management, SEO, content strategy, social media management, funnel conversion, branding, campaign management, and email marketing. At Beyond Bank Australia, she implemented marketing plans and campaigns across the digital and professional services, including financial management and insurance.

Jessica O'Reilly

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