Terry Burr

Marketplace Ignition, a Wunderman Thompson Commerce company, is the leading strategy consultancy focused on helping brands and retailers grow their business on Amazon and other online marketplaces. 

• Offered strategic planning and consulting services for both branded manufacturers and retailers, representing thousands of SKUs and optimizing product display pages and listings to maximize marketplaces like Amazon, eBay, and more.
• Executed product page optimizations to improve search engine ranks, promote cross-selling opportunities, and address customer queries and reviews through effective content methodology.
• Maximized the opportunity of a channel like Amazon by leveraging product data, keywords, imagery, and copy into their basic and enhanced content tools such as A+ and brand stores within Seller Central and Vendor Central.
• Submitted and resolved Amazon support cases for clients utilizing Vendor Central (1P) and Seller Central (3P).
• Utilized tools like ARA, CommerceHub, 2Sales, and Profitero to both gather and input product information data and analytics.
• Implemented process and internal organization standards for software including SharePoint, Salesforce, 2Sales, and Egnyte.
• Created process and resource documents, templates, spreadsheets, presentations, and graphics for both internal and client use.

• Created and edited designs, layouts, and custom typesetting for a variety of products and accessories for the company’s Tiny Prints and Wedding Paper Divas brands, while meeting or exceeding aggressive productivity and accuracy goals.
• Provided photo retouching, image manipulation, layout, and color customization for customer satisfaction and print quality standards.
• Assisted the production design team with any computer issues while processing customer orders that may have temporary art file problems or require special attention to resolve.
• Researched any art files or order history that show issues for printed color variation, incorrect setup, or quality checks to ensure it will be up to the customers' expectations on corrected reprints.
• Managed client-facing position, including e-mail, written, and telephone communications.

JournalBooks is a wholesale manufacturer of made-to-order journals, notebooks, planners, and hybrids.

• Created and edited logos and typesetting for stationery products and accessories.
• Finalized and optimized production files for a variety of media, including offset printing, digital press, die stamping, screen printing, and web.
• Prepared and shipped proofs and production samples for client review.
• Photographed materials, personnel, equipment, and products for company brochures, web content, and office stationery.