Benjamin Tilly

Blue Earth Diagnostics is a startup radio pharmaceutical company based in Oxford. 

• Designed and implemented an integrated CRM, email, and website platform. The platform combines the functionality of a traditional CRM solution with website landing page and email marketing campaign technology.
• Performed a complete redesign of the corporate website, due to go live in August 2018 that makes full use of the new CRM functions.
• Developed CRM strategy including adoption of iPad and web forms.
• Built email marketing strategy and technical set-up, inline with GDPR and ABPI practice.
• Implemented a HCP verification solution that enables Blue Earth to establish whether or not a subscriber, (such as to email campaigns or a webinar), is a genuine registered HCP.
• Developed virtual reality for use at conference.
• Created animations and other digital assets for internal and external use.
• Set up the capability for webinars and webcasts.
• Developed film projects capturing patient stories, Blue Earth employee stories and filming symposiums.
• Strategized and created content for patients, HCPs, and corporate communications.
• Set up dashboards for analyses of use behaviors across platforms.
• Mentored the communications team and trained them on the use of the new platforms.
• Created documentation for continuation and training purposes.

• Successfully launched rep-led pre-approved emails within the Veeva platform. Brought the end to end process in-house eliminating the need for costly agency overhead. The roll-out included designing emails with best practice in mind, creation of HTML, migration of HTML into the Veeva platform and the national roll-out of the program to representatives over a series of workshops.
• Created a proposal and roadmap for a HCP and patient portal and a multichannel roadmap for Australia, New Zealand, and the Nordics.
• Worked at a global level on a project to reach GPs with LEO's latest psoriasis medicine.
• Implemented a one-to-many email platform to ensure LEO is able to reach target audiences.
• Co-created a robust KPI framework for each channel with brand teams.
• Designed and implemented a highly visual multichannel dashboard for brand teams.

• Led a team of four digital professionals and worked across several therapy business units to set the multichannel strategy for their business planning. Specializing in email and web strategy and influencing the direction of other channel, including representative interactions, eDetail aids, remote one to one meetings and webinars.
• Provided multichannel strategy direction, at international and local therapy and brand level.
• Implemented two email solutions, (INFX and Adobe Campaign), creating training materials, SOPs and running workshops as well as managing email campaigns.
• Consulted for the global team to set the global website strategy for the HCP, patient and public websites in conjunction with the agency (LBI International), and the global multichannel leadership team.
• Ran workshops and training session for email content, web content, SEO to ensure the embedding of technologies and best practice with brand teams.
• Provided one-to-one coaching sessions with individuals of the team as well as individuals aligned to brand.
• customer insight programs including personas and customer journey maps.
• Conducted end-to-end testing of platforms, websites, and emails often using research labs with real customers.

• Worked under the central function of Access Excellence and Innovation; covered the ethical brand teams of diabetes, oncology, and cardiology as well as the ‘OTC’, (over the counter), brand teams. Responsible for creating a strategy for integrating digital with multi channels, while remaining tactically involved in the execution of programs.
• Provided strategy direction, at company and brand level.
• Handled agency selection and management.
• Managed SEO and PPC (Google AdWords).
• Performed website analytics, reporting, and interpreting.
• Initiated and ran an award-winning, (BOBI Award for Best Business Impact), market-research program to identify HCP, (Health Care Professionals), needs that underpinned the multichannel strategy.
• Worked closely with the sales force to better understand HCP needs.
• Travelled extensively to worldwide Sanofi affiliates to understand best practices on a global level, including Istanbul, Frankfurt, Paris, and the New Jersey, USA.