Courtney Scioli

• Developed branding and marketing growth strategies for clients in diverse industries, including retail, home improvement, and tech.
• Planned and managed marketing campaigns.

SAFE 2 SAVE is a free app that promotes safe driving.

• Oversaw, managed, and approved all brand and marketing initiatives.
• Spearheaded and executed a complete overhaul of brand guidelines, brand voice, social media aesthetic, digital and print representation of S2S.
• Worked with graphics, social media, sales and account management teams to vision board and create marketing campaigns to meet revenue, redemption, user and additional company goals.
• Managed all digital marketing channels, including the S2S blog, in-app notifications, newsletters, website, video production, Google Analytics and Ads, social media ads, SEO/SEM initiatives, and more.
• Recruited and managed over 300 brand ambassadors across Texas to meet user download goals.
• Managed, staffed, supported, and executed all S2S events.
• Handled all PR objectives including press conferences, media alerts, press releases, news story circulation, and relationships with media.
• Reported on company data to identify KPIs and user acquisition trends to lead sales, marketing, and user growth tactics.
• Sought and represented the brand at small and large audience speaking opportunities, including media stories, conferences, and summits.
• Worked in a remote environment, reported to headquarters in College Station, Texas and managed a team of remote employees across Texas.

Bumble is the parent company that operates Badoo and Bumble, dating and connection apps with millions of users globally. 

• Managed localized marketing teams and all field marketing efforts across 15 cities throughout the US.
• Oversaw and assisted in development of marketing initiatives to delegate responsibilities to team members.
• Recruited and onboarded local field marketing leads in new target cities.
• Reported city activity to headquarters in Austin, Texas with weekly calls and attended daily meetings digitally.
• Managed allocated budget for additional sponsorships, partnerships, and/or stunts.
• Utilized guerrilla marketing tactics to spread the mission and awareness of Bumble to the Houston area.
• Brainstormed, promoted, executed, and reported on four events monthly.
• Generated relationships with key partners in Houston to utilize as support for events and media coverage.
• Recruited and led a team of ten field marketing team members.
• Utilized market research to determine monthly and quarterly objectives and tactics.

rewardStyle is an invitation-only, end-to-end content monetization platform.

• Managed a portfolio of the top 55 digital influencers on the community development team, with a focus on growing revenue profits at an average of 600% YoY.
• Handled a team of nine individuals, filled with senior members, new members, and new hires.
• Used data to create a recruiting plan which lead to 120% YoY growth for new recruits, now implemented company wide as a team processes.
• Researched needs of clients and community of influencers to elevate strategies to increase company revenue, client revenue, and maintain client satisfaction and retention.
• Worked cross team with international offices to assist in meeting global revenue goals, initiatives, and region objectives. Traveled to London to align on quarterly processes with international team. Determined global areas for growth within client base of over 10,000.
• Organized and execute events and team travel to grow relationships with clients in target regions. Partnered with local brands for events to grow local influence, and achieve brand recognition.

T.C. Elli's is an online clothing boutique with a flagship store in Lubbock, TX.

• Designed and produced all in store and front window merchandising designs.
• Facilitated all PR and marketing initiatives. Created, executed, and marketed all promotional events, both in-store and out of store. Marketed the company, new arrivals and specific target products across various social media outlets.
• Trained all new hires and served as a leader and key holder.
• Managed all in-store merchandise from time of arrival to delivery on sales floor.
• Created synergy between employees to reach maximum revenue profits and efficiency in store.

Minor in Psychology.