<ul><li>Selected as one of the top 250 students by the Ministry of Tourism from a pool of approximately 500,000 nationwide applicants.</li><li>Thesis on ‘The Scope and Feasibility of Boutique Hotels in India’ was among the top three projects selected to be archived for educational referencing.</li><li>Awarded ‘Level 1 Certification in Wines’ by the Wine and Spirit Education Trust, London.</li></ul>

<ul><li>Planned digital marketing campaigns, including web, SEO/SEM, email, social media, and display advertising.</li><li>Maintained the social media presence across all digital channels.</li><li>Measured and reported on the performance of all digital marketing campaigns.</li><li>Collaborated with agencies and other vendor partners.</li></ul>

Senior Manager, APAC

Aditya Birla Wellness Pvt Ltd (ABWPL) is a digitally-enabled wellness and rewards program.<ul><li>Launched Multiply across digital platforms through one of the country’s largest influencer campaigns.</li><li>Strategized and implemented digital campaigns inclusive of social media, content, and performance marketing.</li><li>Conceptualized and created non-branded online content to facilitate consumer interaction for #JumpForHealth with a reach of over 10 million social users.</li><li>Awarded Silver under the ‘Mobile Social Category’ for #JumpForHealth at the MMA Global Smarties 2018, New York.</li><li>Won the Best Use of Social Media, Best Branded Content, and Best Online Advertising Campaign - Indian Digital Marketing Awards 2018.</li></ul>

Manager, Digital & Content Marketing

Dentsu Webchutney is a digital agency in India.<ul><li>Handled a team of account managers for five clients across industries such as FMCG, BFSI, home furnishing, automobile, and IT services.</li><li>Consistently generated monthly revenue of INR 3.5 million for the agency.</li><li>Conceptualized and implemented in-house and UGC based digital campaigns via social and independent platforms.</li><li>Managed and coordinated localized video content generation, digital magazines, and on-ground activations for clients.</li><li>Awarded ‘Best Use of Social Media 2017-18’ by Life Insurance International Innovation Awards, London.</li><li>Awarded ‘Best Campaign of the Year 2016-17’ by the BFSI client worth INR 1.65 trillion across over 20 verticals.</li></ul>

Group Account Manager

CouponDunia is a coupon and cashback platform based in India.<ul><li>Facilitated the setup of the FMCG division of an online discount couponing startup through business development and coordination with online and offline retailers as well as FMCG brands.</li><li>Introduced the country’s first-ever aggregated FMCG couponing feature in print media, with a redemption rate that was eight times higher than the industry standard.</li><li>Conceptualized and initiated a backend system to consolidate discounts of multiple FMCG retailers for online FMCG consumers.</li></ul>

Assistant Manager

Law &amp; Kenneth Saatchi &amp; Saatchi is a full-service advertising agency specializing in traditional and digital advertising, branding, and marketing.<ul><li>Managed the APAC creative media mandate for a leading global air carrier.</li><li>Strategized and executed the creation of India’s first-ever online home purchasing portal for one of the largest home retailers in the country. Won the CNBC Awaaz ‘Best Technological Innovation in Customer Approach' award for this project.</li></ul>

Client Servicing Manager

TechShastra&nbsp;is a digital media company that offers website development and mobile marketing services.<ul><li>Liaised between more than seven leading FMCG clients, three external network vendors, and in-house development team to successfully deliver over ten mobile and IVRS (interactive voice response system) based projects.</li><li>Conceptualized and executed the record-breaking Lux Chennai Express Campaign featuring Shahrukh Khan.</li></ul>

Oversaw the execution of Red Bull Jod Ke Tod 2015 campaign.

Red Bull Jod Ke Tod 2015

Advait Naik

Handled the digital mandate of Multiply, India's first wellness and rewards program, a category establishing a product that has paved the way for healthy living in India.

#StayHealthyGetRewarded With Multiply Wellness

Extended the #JumpForHealth campaign to the 2nd year to achieve bigger, better, and greater heights on the World Health Day. The campaign cumulatively received over 57 lakhs jumps or rather 57,21,532 jumps in total which in turn helped more than 572 people to walk again.

#JumpForHealth 2018

Created non-branded online content to facilitate consumer interaction for #JumpForHealth with a reach of over 10 million social users. Awarded silver under the ‘Mobile Social Category’ for #JumpForHealth at the MMA Global Smarties 2018, New York.

#JumpForHealth 2019 With Sadhu Vaswani Mission

Conceptualized and executed the record-breaking Lux Chennai Express Campaign featuring Shahrukh Khan. The Lux Chennai Express Contest was a campaign where Lux presented consumers with a chance to go on "a romantic train ride with SRK".

Lux Chennai Express Campaign

Managed the execution of India's first online home selling portal, Tatavaluehomes.com, winning the 'Best Technological innovation in Customer Approach' by CNBC.

Tata Value Homes Campaign

English (British)

Specializing in performance and digital campaigns, Advait Naik is a marketing professional with over seven years of experience across both agencies and brands, including Emirates, Red Bull, and Reliance Jio. He has led the ideation, conceptualization, and execution of #JumpForHealth, the most successful digital campaign across the insurance industry, where he has won several awards such as The Global Smarties, New York and Smarties India. At Saatchi & Saatchi, he has managed the development of India's first online home selling portal, Tatavaluehomes.com, winning the 'Best Technological Innovation in Customer Approach' by CNBC.

Advait Naik

Employment Highlights

Education Highlights

Portfolio

Red Bull Jod Ke Tod 2015

#StayHealthyGetRewarded With Multiply Wellness

#JumpForHealth 2018

#JumpForHealth 2019 With Sadhu Vaswani Mission

Lux Chennai Express Campaign

Tata Value Homes Campaign

Red Bull Jod Ke Tod 2015

#StayHealthyGetRewarded With Multiply Wellness

#JumpForHealth 2018

#JumpForHealth 2019 With Sadhu Vaswani Mission

Lux Chennai Express Campaign

Tata Value Homes Campaign