Advait Naik

Aditya Birla Wellness Pvt Ltd (ABWPL) is a digitally-enabled wellness and rewards program.

• Launched Multiply across digital platforms through one of the country’s largest influencer campaigns.
• Strategized and implemented digital campaigns inclusive of social media, content, and performance marketing.
• Conceptualized and created non-branded online content to facilitate consumer interaction for #JumpForHealth with a reach of over 10 million social users.
• Awarded Silver under the ‘Mobile Social Category’ for #JumpForHealth at the MMA Global Smarties 2018, New York.
• Won the Best Use of Social Media, Best Branded Content, and Best Online Advertising Campaign - Indian Digital Marketing Awards 2018.

Dentsu Webchutney is a digital agency in India.

• Handled a team of account managers for five clients across industries such as FMCG, BFSI, home furnishing, automobile, and IT services.
• Consistently generated monthly revenue of INR 3.5 million for the agency.
• Conceptualized and implemented in-house and UGC based digital campaigns via social and independent platforms.
• Managed and coordinated localized video content generation, digital magazines, and on-ground activations for clients.
• Awarded ‘Best Use of Social Media 2017-18’ by Life Insurance International Innovation Awards, London.
• Awarded ‘Best Campaign of the Year 2016-17’ by the BFSI client worth INR 1.65 trillion across over 20 verticals.

CouponDunia is a coupon and cashback platform based in India.

• Facilitated the setup of the FMCG division of an online discount couponing startup through business development and coordination with online and offline retailers as well as FMCG brands.
• Introduced the country’s first-ever aggregated FMCG couponing feature in print media, with a redemption rate that was eight times higher than the industry standard.
• Conceptualized and initiated a backend system to consolidate discounts of multiple FMCG retailers for online FMCG consumers.

Law & Kenneth Saatchi & Saatchi is a full-service advertising agency specializing in traditional and digital advertising, branding, and marketing.

• Managed the APAC creative media mandate for a leading global air carrier.
• Strategized and executed the creation of India’s first-ever online home purchasing portal for one of the largest home retailers in the country. Won the CNBC Awaaz ‘Best Technological Innovation in Customer Approach' award for this project.

TechShastra is a digital media company that offers website development and mobile marketing services.

• Liaised between more than seven leading FMCG clients, three external network vendors, and in-house development team to successfully deliver over ten mobile and IVRS (interactive voice response system) based projects.
• Conceptualized and executed the record-breaking Lux Chennai Express Campaign featuring Shahrukh Khan.