Stacy Gever
Copywriter

Stacy Gever

Skilled medical content and video producer.

About

A healthcare copywriter and content producer, Stacy Gever has several years of experience writing, proofreading, conceptualizing video ideas, and creating copy for social media. She has scouted and managed freelance videographers and worked side-by-side with journalists to produce video and print features for a medical news website. At DDB Health (Omnicom Health Group), Stacy has written copies of migraine, hemophilia, and colorectal cancer for healthcare personnel and patient audiences.

Employment

6 roles
Oct 2018 - Dec 2018 2 months
Senior Copywriter
FCB Health

FCB Health provides marketing services to healthcare professionals, patients, and consumers.

  • Conceptualized original ideas for Spiriva virtual reality experience.
  • Annotated General Launch Pad and maintained references.
  • Wrote creative patient profiles and called dialog for pharmaceutical representatives.
Dec 2017 - Oct 2018 10 months
Copywriter
DDB Health (Omnicom Health Group)

DDB Health is a medical marketing and advertising agency specializing in pharmaceutical advertising, biotech and innovation.

  • Wrote copy on migraine, hemophilia, and colorectal cancer for healthcare personnel and patient audiences.
  • Transformed detailed briefs into compelling stories while incorporating the brand strategy.
  • Created and transposed copy for digital, print, and video.
  • Presented ideas to the team during internal reviews.
  • Wrote new perspectives to existing campaigns.
  • Marked up and incorporated comments from client and legal teams.
  • Tagged and linked annotations for the U.S. and global accounts.
Oct 2017 - Nov 2017 1 month
Writer
Healthegy Inc

Healthegy is a healthcare multimedia/event production company aiming to deliver best-in-class content and conferences on healthcare innovation.

  • Wrote compelling articles summarizing original health and science podcasts in 400 words or less.
  • Created headlines and persuasive social media copy.
Apr 2017 - Sep 2017 5 months
Producer
MedPage Today

MedPage Today is a healthcare media company that delivers breaking medical news to physicians and patients.

  • Pitched ideas to the team and conceptualized multiple 2-10 minute feature video segments or print stories with journalists.
  • Produced and edited projects on topics in all areas of medicine, including new discoveries, trials, and studies.
  • Booked physicians and experts for video segments and oversaw productions.
Apr 2014 - Apr 2017 3 years
Associate Producer
MedPage Today
  • Wrote social media copy and scheduled posts (152,746 Facebook likes; 54,900 Twitter followers). 
  • Supervised, directed, and oversaw video shoots on the scene at major medical.
  • Liaised between videographers, journalists, and editors.
Apr 2012 - Apr 2014 2 years
Production Assistant
MedPage Today
  • Proofread and posted original medical news stories such as columns, surveys, and articles 
  • Created and sent newsletters and breaking news alerts to online subscribers.

Education

Aug 2007 - May 2011 3 years 9 months
Bachelor of Arts, Mass Communications (& Video Production)
Bloomsburg University

Portfolio

12 items