Joann Li

• Created content from press releases to emailers to web content to blog writing to SEO friendly articles to social media content. 
• Helped a lifestyle retail company increase its e-commerce sales by six times over three months through tweaking the e-commerce website and employing several content strategies.
• Wrote a press release for an organic tea company and got it featured on eight traditional media, including Simply Her, Business Times, and Zaobao.
• Produced EDMs, grant papers, brochures, and research papers for investment decks.
• Designed content strategies for clients to increase their brand awareness and conversions.
• Clients: Yankee Candle Singapore, Nesuto Patisserie, Agva Singapore, OneLife SG, Stackers Singapore, and Lombardo's Burger.

Pure Senses Pte Ltd is a distributor and retailer of brands in home and living, specialized in fragrances market.

• Managed all social media platforms such as Facebook and Instagram for Yankee Candle Singapore to promote engagement between customers, and to increase brand awareness. 
• Established Yankee Candle as a leader in the industry by writing quality content for the blog (www.puresenses.com.sg), web content for the e-commerce site (www.yankeecandle.com.sg), and press releases to introduce new product launches. 
• Worked together with the in-house designer to create weekly emailers to be sent out to the mailing list to promote new fragrances and drive traffic to the website. 
• Managed the e-commerce site and made it SEO-friendly to increase search ranking results. 
• Conceptualized and implemented marketing campaigns for members to increase engagement and brand loyalty. One event generated at least a 10x increase in sales on the day of the event.
• Led the implementation of a new membership program, including retraining and educating the frontline retail staff on how to use the system. 
• Drove all ad-hoc events such as the charity collaboration between Singapore Hearts Foundation and Yankee Candle Singapore and Christmas booths at atrium spaces.

Awfully Chocolate is a Singaporean shop that sells chocolate desserts.

• Led and developed a new business concept ("Sinpopo," a local traditional food and desserts restaurant) end to end, from conceptualization of the restaurant’s innovative approach to the management of the budget for the entire project to the design of operational processes, and management of the overall functioning of the restaurant. 
• Helmed the operations of the central kitchen and two retail stores when in Taipei, including drawing up monthly P&L and cashflow statements, managing and forecasting sales and directing operational workflows during peak seasons, analyzing the market for potential business expansion, planning and implementing a series of successful marketing and promotional campaigns to increase sales, and coordinated franchise operations to tide through peak seasons. 
• Managed a team of six key account personnel when in Taipei, including hiring and training two management trainees. 
• Co-led the sourcing of potential retail spaces for business expansion in Shanghai and Taipei, involving negotiation with various local property agents and landlords, studying building floor plans, and analyzing the feasibility of each location for business growth. 
• Developed a crisis management strategy and led the company through a public relations crisis involving a close competitor, which could potentially have negative reputational damage when in Taipei. 
• Managed and worked with the franchisees based in China on all sales and marketing, and providing pieces of advice on sales forecasting, developmental, and operational aspects of the outlets in major cities. 
• Managed the set up of the franchise outlet in Dalian, China, including drafting of contracts and term sheets, developing a 5-year projection plan, sourcing for retail and production locations, sourcing for appropriate equipment, retail and production staff training, and conceptualizing and implementing publicity campaigns. 
• Conducted regular reviews to the China territories to track implementation of marketing and expansion plans, and ensure that the action plans were in place.