<ul><li>Created content from press releases to emailers to web content to blog writing to SEO friendly articles to social media content.&nbsp;</li><li>Helped a lifestyle retail company increase its e-commerce sales by six times over three months through tweaking the e-commerce website and employing several content strategies.</li><li>Wrote a press release for an organic tea company and got it featured on eight traditional media, including Simply Her, Business Times, and Zaobao.</li><li>Produced EDMs, grant papers, brochures, and research papers for investment decks.</li><li>Designed content strategies for clients to increase their brand awareness and conversions.</li><li>Clients: Yankee Candle Singapore, Nesuto Patisserie, Agva Singapore, OneLife SG, Stackers Singapore, and Lombardo's Burger.</li></ul>

Content Marketer & Copywriter

<p>Pure Senses Pte Ltd is a distributor and retailer of brands in home and living, specialized in fragrances market.</p><ul><li>Managed all social media platforms such as Facebook and Instagram for Yankee Candle Singapore to promote engagement between customers, and to increase brand awareness.&nbsp;</li><li>Established Yankee Candle as a leader in the industry by writing quality content for the blog (www.puresenses.com.sg), web content for the e-commerce site (www.yankeecandle.com.sg), and press releases to introduce new product launches.&nbsp;</li><li>Worked together with the in-house designer to create weekly emailers to be sent out to the mailing list to promote new fragrances and drive traffic to the website.&nbsp;</li><li>Managed the e-commerce site and made it SEO-friendly to increase search ranking results.&nbsp;</li><li>Conceptualized and implemented marketing campaigns for members to increase engagement and brand loyalty. One event generated at least a 10x increase in sales on the day of the event.</li><li>Led the implementation of a new membership program, including retraining and educating the frontline retail staff on how to use the system.&nbsp;</li><li>Drove all ad-hoc events such as the charity collaboration between Singapore Hearts Foundation and Yankee Candle Singapore and Christmas booths at atrium spaces.</li></ul>

Marketing Manager

<p>Awfully Chocolate is a Singaporean shop that sells chocolate desserts.</p><ul><li>Led and developed a new business concept ("Sinpopo," a local traditional food and desserts restaurant) end to end, from conceptualization of the restaurant’s innovative approach to the management of the budget for the entire project to the design of operational processes, and management of the overall functioning of the restaurant.&nbsp;</li><li>Helmed the operations of the central kitchen and two retail stores when in Taipei, including drawing up monthly P&amp;L and cashflow statements, managing and forecasting sales and directing operational workflows during peak seasons, analyzing the market for potential business expansion, planning and implementing a series of successful marketing and promotional campaigns to increase sales, and coordinated franchise operations to tide through peak seasons.&nbsp;</li><li>Managed a team of six key account personnel when in Taipei, including hiring and training two management trainees.&nbsp;</li><li>Co-led the sourcing of potential retail spaces for business expansion in Shanghai and Taipei, involving negotiation with various local property agents and landlords, studying building floor plans, and analyzing the feasibility of each location for business growth.&nbsp;</li><li>Developed a crisis management strategy and led the company through a public relations crisis involving a close competitor, which could potentially have negative reputational damage when in Taipei.&nbsp;</li><li>Managed and worked with the franchisees based in China on all sales and marketing, and providing pieces of advice on sales forecasting, developmental, and operational aspects of the outlets in major cities.&nbsp;</li><li>Managed the set up of the franchise outlet in Dalian, China, including drafting of contracts and term sheets, developing a 5-year projection plan, sourcing for retail and production locations, sourcing for appropriate equipment, retail and production staff training, and conceptualizing and implementing publicity campaigns.&nbsp;</li><li>Conducted regular reviews to the China territories to track implementation of marketing and expansion plans, and ensure that the action plans were in place.</li></ul>

Business Development Manager

This is a summary of the content marketing work I had done for the F&B industry previously. They include social media marketing, PR management, articles. I had also written SEO articles before based on the keywords given to me by the SEO expert.

F&B Portfolio Joann Li 05022021.pdf

Joann Li

This is a portfolio of my works writing for business / B2B. I had also wrote an investment pitch deck for Xiaoban Soya in 2017, but it would not be appropriate to post the presentation here.

My Extraordinary Portfolio Joann Li for Telecommunications Client - Business : B2B Writing.pdf

My complete portfolio for reference. I help companies to structure their content strategy and through social media marketing, influencer campaigns, emailers, website copy, and blog articles.

Joann Li Portfolio - 16062020.pdf

Managed food influencer tasting sessions and traditional media tasting sessions for a dessert shop. Fifty-four food influencers on Instagram were invited through a direct message from the Nesuto Instagram page. Resulted in 103 total number of IG posts and 41, 219 number of likes.

Nesuto Patisserie

Wrote a press release and sent out to 142 contacts on various industries, including traditional media, online publications, food bloggers, and lifestyle influencers. Resulted in 24 social media posts, four videos, 30 online articles, and 16 lifestyle and food influencers.

Lombardo's Burger

English (British)

Joann Li is a content marketer and copywriter with expertise in creating content from press releases to emailers to web content to blog writing to SEO-friendly articles to social media content. Specializing in social media marketing, including Facebook and Instagram, she has managed all social media platforms and produced content for multiple clients like Yankee Candle Singapore, Nesuto Patisserie, Agva Singapore, OneLife SG, Stackers Singapore, and Lombardo's Burger. Joann also writes EDMs, grant papers, brochures, and research papers for investment decks.

Joann Li

Employment Highlights

Education Highlights

Portfolio

F&B Portfolio Joann Li 05022021.pdf

My Extraordinary Portfolio Joann Li for Telecommunications Client - Business : B2B Writing.pdf

Joann Li Portfolio - 16062020.pdf

Nesuto Patisserie

Lombardo's Burger

F&B Portfolio Joann Li 05022021.pdf

My Extraordinary Portfolio Joann Li for Telecommunications Client - Business : B2B Writing.pdf

Joann Li Portfolio - 16062020.pdf

Nesuto Patisserie

Lombardo's Burger