Lorenzo Gutierrez

About

Lorenzo Gutierrez has ten years of experience in digital marketing, consulting, strategy, SEO, and digital advertising, having generated revenue for clients in competitive industries, such as B2B, healthcare, and legal. Specializing in SEO, Google Ads, and social media marketing, he has worked for and with corporate brands such as BioChain Institute Inc and NovaBay Pharmaceuticals, as well as small- and medium-sized companies. He also has written and published several articles on digital marketing for B2B websites like TheManifest, Hackernoon, Convert, and Clicktotweet. His experience includes providing conferences, workshops, and courses about Google, SEO, digital marketing, and digital advertising.

Employment

3 roles

Mar 2013 - Present 13 years 2 months

Digital Marketing Specialist

Independent

Consulted with business owners strategizing and formulating an effective web marketing campaign to bring in more inbound leads.
Ran site audits.
Leveraged Google Webmaster tools, Google Analytics, and to identify opportunities for improvement.
Determined the target market and its needs.
Optimized both on-site and off-site content.
Built out an inbound link-building program from authoritative and relevant third-party websites.
Reported on successes and challenges of SEO priorities, analyzing them and optimizing them based on data.
Designed, developed, and managed SEO initiatives aimed at increasing rankings and organic traffic to various websites.
Increased clients search engine ranking bringing clients to the first page for their desired keywords through search engine optimization.

Jun 2017 - Feb 2019 1 year 8 months

Online Marketing Specialist

BioChain Institute Inc

BioChain provides processed bio-sample products and analysis services used in advancing translational medicine, companion diagnostics, and clinical product research and development.

Managed all digital marketing strategy and execution.
Worked with scientists, sales force, and marketing staff to create and manage the content of BioChain’s website, applying best SEO practices and analytics to make them more visible to the world, improve the user experience, and increase conversion rates.
Planned, coordinated, and executed marketing initiatives across diverse channels, including paid search, display ad networks, email marketing, and social media.
Provided reporting and data analysis, identified opportunities, and measured the progress of web-marketing efforts.
Worked closely with sales, marketing, and R&D to develop consistent messaging and visuals to implement in marketing campaigns, collateral, and on the web.
Continually discovered and leveraged best practices and new tools for online marketing.
Increased BioChain’s annual organic web traffic by 3,485%. This amounts to $35,000 in free organic traffic each month after month. As a result, digital leads have increased 400% from some of the biggest players in the industry.

Apr 2013 - Aug 2013 4 months

Marketing Manager

The Cheap Squad

The Cheap Squad is a company specializing in computer repair and IT for small businesses as well as enterprise clients.

Developed comprehensive digital marketing plans, including advertising, SEO, SEM, social media marketing, and PR, aimed at lead generation and conversion.
Built and executed a social media strategy.
Implemented brand voice across all communication platforms.
Created content for newsletters, social media, and website.
Worked closely with the CEO and upper management on strategic marketing and communications efforts and plans.