James Treacher

About

James Treacher is a full-stack digital marketer with experience implementing marketing strategies for UK startups, and global brands, addressing every stage of the funnel, from acquisition through to customer engagement, and retention. Specializing in HubSpot marketing automation, he has led B2B marketing initiatives for clients such as PwC, Cisco, CloudBees, and LzLabs. His broad expertise also includes customer segmentation and lead scoring, implementation of Google, Instagram, Facebook, and YouTube ad campaigns, brand management, SEO/SEM audit, keyword search, and competitor analysis. James holds HubSpot Inbound, Content Marketing, and Social Media Marketing certifications.

Employment

4 roles

Jul 2018 - Present 7 years 10 months

Digital Marketing Consultant

Independent

James has worked with startups, SMEs, and global brands implementing various marketing initiatives including HubSpot marketing automation, Google AdWords, Facebook, Instagram, and LinkedIn advertising, email, social, event partnerships, SEO, and multi-channel campaign management.

As a digital marketer for BEE Midtown:

ManagedHubSpot CRM, including clean-up of data, implementation of automated lead scoring, nurturing workflows, and email campaigns for C-Suite level BID clients, across a range of sectors.
Provided strategic marketing support around a website relaunch, and digital and print campaigns.

As a digital marketing consultant for Third Bridge Group Ltd:

Provided digital marketing support for a global financial insights company, including strategic input around organic and paid social, employee engagement, stakeholder audit, and SEO optimization for website relaunch.

As a digital marketing consultant for CognitionX & CogX:

Developed digital marketing strategy and implementation for CogX, the AI and Emerging Tech festival at King's Cross gaining 20,000 attendees, over 600 speakers, and corporate partners including HSBC, Accenture, QuantumBlack, IBM, and 2030Vision.

As a marketing consultant for AxiCom, WPP:

Led B2B marketing strategy and execution of paid digital, event partnerships, email, social, SEO, and HubSpot automation for clients, including PwC, Cisco, CloudBees, and LzLabs.

Jan 2018 - Jul 2018 6 months

Head of Marketing

Workshop

Workshop is a technology-driven company developing innovative and new learning experiences for mobile and web.

Led marketing strategy through to implementation across high growth marketing channels, including paid social, affiliate, PR, partnerships, email, SEO, events, and social.
Identified opportunities to reach new market segments and expand market share.

Aug 2016 - Jan 2018 1 year 5 months

Senior Marketing Manager

TrendWatching

TrendWatching is an independent and opinionated trend firm scanning the globe for promising consumer trends, insights, and related hands-on business ideas.

Owned all aspects of marketing for free product, including creative email and social campaigns, UX consideration, extensive marketing automation, and workflow implementation, PR, SEO audit, on-site promos, and content/event partnerships.
Explored ways of improving existing products and services and increased profitability.

Apr 2016 - Jul 2016 3 months

Head of Marketing

Homyze

Homyze is a marketplace and develops a mobile app for home service professionals such as electricians and plumbers.

Developed and implemented a strategic marketing plan.
Conducted extensive A/B testing, data analysis, and developed customer personas, tracking set-up, PR outreach and creative input on all marketing material.