Natalie Wright
Communications Specialist

Natalie Wright

Former PR & internal communications manager at Carlson Wagonlit Travel.
Work with Natalie Work with a Communications Specialist

About

Natalie Wright is an award-winning marketing and communications professional, specializing in digital PR, SEO, outreach, copywriting, 360 marketing, launch campaigns, ghostwriting, award writing, and traditional national PR coverage. Her clients include Ocado, The Independent, and London Evening Standard. At Carlson Wagonlit Travel, she worked as a PR and internal communications manager who designed and implemented CWTV, a visual solution to employee engagement with internal communications. She also wrote the winning Business Travel Award entries for Best CSR Program 2014, Rising Star 2015, and Best TMC 2016. As a journalist, she contributed to the METRO newspaper and Hertfordshire Life magazine, as well as The Sunday Mirror.

Employment

5 roles
Sep 2019 - Present 6 years 8 months
Communications Specialist
Independent
  • Specialized in digital PR, SEO, outreach, copywriting, 360 marketing, launch campaigns, ghostwriting, award writing, and traditional national PR coverage.
  • Wrote for The Independent and The Telegraph and ghostwrote a regular column for The London Evening Standard.
  • Provided PR consultancy for several local clients and acted as ad-hoc marketing director for a startup HR business. 
  • Clients: Ocado, The Independent, OurHRpeople, Mindful Chef, and Evening Standard.
May 2017 - Oct 2019 2 years 5 months
Digital PR Specialist
iThinkMedia (Honcho)

iThinkMedia (now Honcho) offers SEO, PPC, content, outreach, and digital PR services.

  • Designed and implemented digital PR campaigns for a variety of clients, such as Renault Retail and Simply Be as well as promoting the company. Also created several original and successful campaigns.
  • Created and managed a very successful, large-budget campaign for Renault harnessing the power of social media to see how far Santa could get around the UK in an electric sleigh (a Renault Zoe). 
  • Worked as a content writer for fashion client Simply Be, and engineered viral content around finding jeans that fit.
  • Took a new client from having no marketing strategy to being on the homepage of Bride.co.uk and gaining them more than 2,000 new social media followers in three months.
Nov 2015 - May 2017 1 year 6 months
PR & Internal Communications Manager
Carlson Wagonlit Travel
  • Designed and implemented CWTV, a visual solution to employee engagement with internal communications.
  • Brought multimedia into the communications strategy, starting a series of videos from senior leaders to staff.
  • Managed the annual Business Travel Journalism Awards from start to finish. Achieved excellent press coverage. A highlight was getting the vice president in a deckchair on BBC Breakfast TV.
  • Provided media training for senior company spokespersons and managers.
  • Wrote the winning Business Travel Award entries for Best CSR Program 2014, Rising Star 2015, and Best TMC 2016.
  • Won a CWT Spirit Award in 2016 for creative work in communications.
Aug 2013 - Nov 2015 2 years 3 months
PR & Marketing Communications Executive
Carlson Wagonlit Travel
  • Built and maintained great relationships with press.
  • Edited and redesigned the internal staff magazine and worked across all internal communications, bringing together a strategy to streamline messaging and engage staff.
  • Succeeded in engaging diverse sections of the company with internal social media tool Yammer via training and engagement tactics.
Jun 2011 - Aug 2013 2 years 2 months
Media Executive & Deputy Alerts Editor
Gorkana Group

Gorkana Group is a UK-based media intelligence and data insights market leader. 

  • Managed communication between PRs and journalists, to help them pitch and receive the most relevant press releases.
  • Interviewed journalists for the 'Gorkana Meets' feature. 

Education

Jan 2008 - Dec 2009 1 year 11 months
Postgraduate Qualification, Journalism
NCTJ Newspaper Journalism Training
Sep 2004 - Jun 2007 2 years 9 months
B.A. (Hons), English Literature
University of Warwick

Portfolio

3 items