Amel Ibrisimovic
Product Manager

Amel Ibrisimovic

Product manager at Allianz.
Work with Amel Work with a Product Manager

About

Amel Ibrisimovic is an international professional with 20 years of experience in the management of large scale operations. He works as a product manager at Allianz, providing overall product visual direction to increase customer and user interaction. His experience includes adjusting products based on A/B tests, trends, analytics, and wide data; managing product roadmap and features; as well as using advanced data tools such as Tableau and Microsoft BI. At UNICEF, Amel led the implementation of global digital UNICEF intelligence and business insight systems in multiple countries.

Employment

4 roles
Nov 2019 - Present 6 years 6 months
Product Manager
Allianz
  • Influenced overall product visual direction that resulted in increased customer and user interaction.
  • Drove site traffic through data analytics supported research and content that results in user conversion and retention.
  • Measured engagement based on the number of returning users, purchases made, engagement, as well as determined timing for social engagement based on user interest.
  • Oversaw product roadmap and features by managing backlog, project inter-dependencies, features design, by collaborating with the team, understanding the user needs, and constantly updating user stories and journeys, as well as pain points.
  • Managed financial and operational resources, by overseeing budgets, timelines and costs allocated for features, development, and more.
  • Handled marketing and content staff by guiding staff in research of trending topics, on-page SEO as well as selection of appropriate communications media.
  • Adjusted product based on A/B tests, trends, analytics, and wide data.
  • Used advanced data tools such as Tableau and Microsoft BI for product development, user stories, testing hypothesis, and making decisions and recommendations based on real time insight.
Jun 2017 - May 2019 1 year 11 months
Creative Director
Herbascript
  • Increased site traffic fourfold based on data and insight gained from traffic analytics.
  • Increased user retention rate based on the content analysis and recommendations made to content teams.
  • Adjusted business model that resulted in one fold increase in revenue based on competitive analysis and other data insights.
  • Developed junior staff into more senior intelligence analysts through training and analysis of training needs.
  • Created and implemented a market intelligence strategy, effectively addressing coverage of market trends, competitive landscape, market needs, and customer experience, along with modeling market opportunities to guide corporate, product, marketing, and sales strategy.
  • Identified and aggregated existing internal and external, gaps in knowledge, and developed and executed plan to fill the gaps through market research and/or data modeling.
  • Managed the overall design and implementation of all market research and analysis, including the gathering of information related to industry, competitors, market, and product technology trends.
  • Commissioned, analyzed, and developed quantitative and qualitative data from primary and secondary research.
  • Recommended and managed syndicated research purchases to maximize data and insight inflow.
  • Encouraged team to utilize creative resources and multiple data sources, including but not limited to all forms of primary research, web research, blog monitoring, purchased industry databases, and analyst reports.
  • Ensured up-to-date competitive intelligence and assumptions are shared with all appropriate teams (includes competitive data, news flashes, pipeline updates, business area landscape reviews).
  • Led competitive threat assessments and developed rigorous team assumptions about key competitors.
  • Worked on innovative programs to increase the value of competitive intelligence processes and practice, and analyzed the success of these programs. As a member of the strategy and market intelligence management team, assisted in developing SMI’s strategic plan aligned with the company’s long-range plan.
  • Developed and recommended an annual plan for the market intelligence department.
  • Identified market data trends and led indicators that influence strategic and tactical decisions across the company including organic growth and acquisition plans.
  • Worked closely with the SMI and corporate development teams in evaluation of market adjacencies and inorganic growth opportunities.
  • Assessed market demand and validated investments in specific product areas. 
Jun 2016 - Jun 2017 1 year
Global Manager Insights
UNICEF (United Nation’s Children Fund)
  • Led implementation of global digital UNICEF intelligence and business insight system in 128 countries (40.000 staff).
  • Influenced senior and executive management on data insight methodologies, business areas to be under intelligence systems and oversight.
  • Crafted and maintained professional relationships with the many members of the team while being solely responsible for the consistent level of quality in communications and deliverables for the entire team that serves on the client’s behalf.
  • Worked throughout the year with internal (PHM) and external (client team, partner agencies/consulting groups) stakeholders to craft measurement plans/proposals that satisfy all the management needs/objectives and addressing business challenges/opportunities with clearly defined goals and definitions for the program success.
  • Oversaw the creation of the business rules and parameters of the engagement, as well as participating in conjunction with internal finance and operations teams in the scoping process and any necessary requests for proposal from outside vendors/data companies.
  • Managed the internal data sources and (where applicable) third-party vendors/data streams that comprise UNICEF’s custom measurement platform while keeping workstreams on task within the established timelines and delivery dates.
  • Synthesized the data available into insights/recommendations about the success of programs in transforming the behavior of the target audience while identifying opportunities for program optimization and enhancement.
  • Utilized the insights/recommendations as the foundation for presentations, reports, assorted client deliverables in either a face-to-face setting or via WebEx/teleconferences. 
Nov 2008 - Nov 2016 8 years
Management Advisor
UNICEF, (United Nation’s Children Fund)
  • Used creativity increased UNICEF’s revenue by $100 million through design thinking principles.
  • Identified and made a large number of recommendations to executive operational management in the area of digital transformation, web presence, human resources, operations, and program management.
  • Managed and led advisory assignments requested by UN senior management, and led work in the area of technology improvements, branding, digital content strategies, and management.
  • Designed and implemented innovative digital tools for fundraising audience outreach.
  • Designed and developed strategic global risk assessment for UNICEF (128 countries, $6 billion).
  • Managed preparation of annual and quarterly digital reports for the executive board and executive director.

Education

Jan 2010 - Dec 2012 2 years 11 months
MBA, Marketing & Communication
Manchester Business School