Jan 2000 - Present 26 years 4 months
Journalist, Editor, & Content Writer
Independent
- Conceptualized and produced most-read and clicked lifestyle, health, and business content for all forms of print and digital.
- Managed projects including launch strategy, budget reconciliation, building target audience, and aligning with client aspirations.
- Translated research, reports and statistics into appealing, engaging content across multiple platforms.
- Managed content in WordPress and published content on social media platforms.
- Clients: (Editorial) Life & Leisure and LUXURY (The Australian Financial Review); My Career, Drive, fit, Good Weekend, Good Living, Forum, Radar, (The Sydney Morning Herald); Sunday Life (The Sun-Herald); body+soul, Sunday magazine, Homeowner (The Sunday Telegraph); Better Homes and Gardens: Vogue Australia, marie claire, The Australian, GQ Australia, Australian Women's Weekly, and Australian Yoga Journal. (Custom/corporate advertorial) University of New South Wales, Central Queensland University, News Corp (Dream Homes, SOLD, Birdseye, Spicers Retreats, USC), Foxtel and Austar, National Australia Bank, 9Honey, Swissotel, HCF Health Fund, Q Super, American Express, Australia Post, ACP Books, Commonwealth Bank, KEA Motorhomes, Zhik, Brisbane Marketing, Cape Byron Medical, Beyond Ergo, and LaGaia Skincare.
