Susannah Ryan

Content Strategist

Susannah Ryan

Past clients include Tribal DDB and We Are Social.

Susannah Ryan is an award-winning social media marketer, copywriter, and content strategist with experience creating successful international marketing campaigns across B2B tech, music, FMCG, fashion, lifestyle, and hospitality. Her past clients include Tribal DDB, We Are Social, Matter of Form, Charlotte Olympia, Live Nation, Refinery29, Correxiko, and Eventim. She was the winner of 'Freelancer of the Year' in the Social Media category at the 2016 YunoJuno Awards.

Content StrategyContent MarketingSocial Media MarketingSocial Media StrategyCopywritingSocial Media ManagementSEO StrategyContent EditingContent ManagementCommunity ManagementBrandingCampaign ManagementDigital MarketingEmail MarketingSEO Copywriting

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Employment Highlights

Content & Social Strategist

Independent

December 2015 - Present (10 years 4 months)

Content Marketing Manager

SmarterQueue

September 2018 - Present (7 years 7 months)

Head of Content

Matter Of Form

March 2017 - September 2018 (1 year 6 months)

Head of Social Media

The Hoxby Collective

July 2016 - June 2017 (11 months)

Group Social Media Manager

Harvey Nichols

August 2014 - June 2016 (1 year 10 months)

Education Highlights

New Media, -

University of Leeds

September 2006 - June 2009 (2 years 9 months)

Portfolio

Resume

Content & Social Strategist

Independent

December 2015 - Present (10 years 4 months)

  • Worked at various agencies and brands to provide content and social strategy, SEO strategy, social media management, consulting, and content management.
  • Created successful international marketing campaigns across B2B tech, music, FMCG, fashion, lifestyle, and hospitality.
  • Clients: Tribal DDB, We Are Social, Matter of Form, Charlotte Olympia, Live Nation, Refinery29, Correxiko, and Eventim.

Content Marketing Manager

SmarterQueue

September 2018 - Present (7 years 7 months)

SmarterQueue is a social media management software for scheduling, curation, and analytics.

  • Produced all the content for SmarterQueue across product, email marketing, blog, social, ads, and landing pages.
  • Planned, developed, and implemented the overall content strategy.

Head of Content

Matter Of Form

March 2017 - September 2018 (1 year 6 months)

Matter Of Form is a branding, innovation, and digital transformation agency.

  • Created content strategy for large, global luxury clients (Belmond, Aman, The Rug Company) across luxury retail and hospitality.
  • Worked with design and development teams in an agile environment to identify opportunities for content, delivering on time and to tight deadlines, managing freelance copywriters to ensure all copy is on-brand and SEO-optimized.
  • Contributed articles to the agency’s blog and newsletter.

Head of Social Media

The Hoxby Collective

July 2016 - June 2017 (11 months)

Hoxby is a global community of freelance experts providing future proofing services plus marketing, creative, admin, innovation, PR and HR. 

  • Managed the collective social media output for all clients briefs at this innovative digital agency.
  • Handled all social talent within the roster, assessing skill level to ensure teams are at the highest standard.
  • Managed the team to produce social content for Hoxby's own channels and creating and implementing the global social media strategy.

Group Social Media Manager

Harvey Nichols

August 2014 - June 2016 (1 year 10 months)

  • Defined and implemented Harvey Nichols’ UK social strategy, tripling the collective social following in one year by employing effective, innovative, and strategic social marketing activities in line with Harvey Nichols’ brand guidelines.
  • Managed a team to strategize, manage, create, and report on all social marketing across Instagram, Facebook, Twitter, Snapchat, Pinterest, Google+, and YouTube.

Education

New Media, -

University of Leeds

September 2006 - June 2009 (2 years 9 months)