Andrew Davis
Digital Marketer

Andrew Davis

Worked at Flex.
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About

Andrew Davis is a digital marketer with over 12 years of marketing experience producing revenue growth through lead generation, conversion rate improvement, collaborative marketing campaigns, and increasing customer engagement/retention rates. His areas of expertise include project management, digital strategy, process and workflow optimization, campaign creation and execution, data and analytics, and people management. He worked at Flex, where is responsible for global digital channels, including web properties, SEM, SEO, marketing automation, lead generation, analytics, and the underlying marketing technology infrastructure.

Employment

5 roles
Aug 2020 - Nov 2021 1 year 3 months
Digital Marketing Team Lead
Flex
  • Promoted to team lead with four direct reports. Responsible for global digital channels, including web properties, SEM, SEO, marketing automation, lead generation, analytics, and the underlying marketing technology infrastructure.
  • Led transition to agile-based web development practices.
  • Redeveloped and activated SEM and SEO strategies to better align with the user journeys of our ideal customer profiles.
  • Continued to evolve website, marketing technology stack and capabilities.
Nov 2019 - Aug 2020 9 months
Digital Marketing Manager, Demand Generation
Flex
  • Built the global demand generation strategy and technology enablement platform, funnel metrics tracking, and reporting.
  • Collaborated with wider marketing team to develop and execute lead-generating campaigns.
  • Championed the marketing automation platform, develop nurturing pathways, and support internal users.
  • Contributed over $50 million in SQLs to the sales funnel in the first six months.
  • Overhauled marketing automation system to support lead scoring and advanced segmentation for more targeted lead nurture.
Nov 2015 - Nov 2019 4 years
Brand & Digital Manager
New Zealand Couriers
  • Promoted to brand and digital manager and given a direct report. Responsible for creating and executing marketing plans to drive customer acquisition and retention goals in line with the brand, collaborating with sales to action multi-channel campaigns, and ongoing improvement of marketing/sales capabilities and technical platforms.
  • Pioneered new methods of lead generation using existing data that delivered 30,000+ new leads and uncovered $2M of potential upsell revenue within existing customer portfolios for sales teams.
  • Developed and executed a calendar of sales campaigns that contributed over $1 million in annual revenue in conjunction with the sales team.
  • Established the omnichannel content strategy, promoting both brand development and inbound lead attraction goals.
Oct 2012 - Oct 2015 3 years
Marketing Communications Specialist
New Zealand Couriers
  • Promoted to marketing communications specialist.
  • Developed and executed integrated marketing campaigns with cross functional technical and sales teams across channels.
  • Introduced a new customer marketing automation sequence that increased recipient’s engagement with marketing emails by 66%.
  • Initiated the Google AdWords PPC and landing page optimization program that delivered over 500 qualified leads per month to our international services sales team.
Apr 2011 - Oct 2012 1 year 6 months
Marketing Coordinator
New Zealand Couriers
  • Coordinated the flow of information and communication according to plan/strategy, including the design, production, and distribution of sales material. Responded to the day-to-day marketing requirements from the nationwide team.
  • Launched the customer eNewsletter which regularly outperformed the industry average open rate by 60% and the industry average click-through rate by 50%. 

Education

Jan 2010 - Dec 2010 11 months
Graduate Diploma in Business, -
AUT University
Sep 2004 - Jun 2006 1 year 9 months
Bachelor of Communication Studies, -
University of Waikato