Lee Weiling
Growth Marketer

Lee Weiling

Past clients include Jaguar Land Rover, William Grant & Sons, UOB, & NTUC.
Work with Lee Work with a Growth Marketer

About

Lee Weiling is an integrated marketing and communications professional with nine years of experience managing branding, marketing, and PR for a wide spectrum of global brands within APAC. She works as a head of marketing for a licensed insurance technology firm. Her expertise lies in growth marketing, brand building, content marketing, campaign planning, social media management, and influencer engagement. At an award-winning digital agency in Singapore, Lee developed marketing campaigns for clients such as BOSCH Home Appliances, Jaguar Land Rover, William Grant & Sons, Danone Nutricia, and Monde Nissin.

Employment

3 roles
Jul 2019 - Present 6 years 10 months
Head of Marketing
Axinan (now Igloo)

Axinan, now Igloo, is Southeast Asia’s first licensed full-stack insurance technology firm based in Singapore.

  • Worked closely with the product team to find product-market fit, do product optimization and developed go-to-market strategy.
  • Oversaw brand marketing, marketing communications, corporate communications, and coordinate efforts for these different functions across four markets (SG, ID, TH, PH).
  • Supported the commercial team who drives Axinan’s sales function through generating top- and mid-funnel leads and ensuring that value proposition and product benefits are well represented in their sales materials. Employed B2B channels most frequented by key stakeholders including email, events (podcast, webinars), PR and SEO to generate leads.
  • Launched Igloo D2C app on the Appstore and Playstore, registering 1 million downloads. Launched Igloo B2B2C transit insurance on Bukalapak, Lazada, Shopee, and RedDoorz, with new pilot launches in the works for Shopify, KrungSri bank, and Krung Thai bank. Resulted in USD 11.3M worth of shipments covered; 908,925 policies sold; USD 106,000 in premiums collected.
Sep 2014 - Jun 2019 4 years 9 months
Associate Director
GOODSTUPH

GOODSTUPH is an award-winning digital agency based in Singapore.

  • Worked as part of the pioneering team who helped the agency to establish itself as one of the most disruptive and sought-after marketing agencies in Singapore.
  • Developed marketing campaigns for a wide range of global B2C brands, including Bosch Home Appliances, Jaguar Land Rover, William Grant & Sons, Danone Nutricia, and Monde Nissin that earned industry recognition such as three Creative Circle awards, eight Marketing Excellence Awards, seven MARKies, five Marketing Events Awards, and two Loyalty and Engagement Awards.
Nov 2012 - Sep 2014 1 year 10 months
Media Associate
The Media Shop

The Media Shop is an award-winning independent media agency focused on Asia and founded on genuine planning and buying experience across the full spectrum of communication channels.

  • Provided market research, customer purchase journey management, full-funnel testing and optimization across ATL (print and outdoor media) and BTL platforms (digital and social media).
  • Pitched and won two government accounts valued in six-figure range.
  • Clients: CA Technologies, Bosch Home Appliances, Ngee Ann Polytechnic, and Lee Kuan Yew School of Public Policy.

Education

Aug 2018 - Mar 2020 1 year 7 months
MA, Digital Management
Hyper Island / Teesside University
Jan 2010 - Dec 2012 2 years 11 months
Bachelor of Mass Communication, Asian Media
Royal Melbourne Institute of Technology

Portfolio

8 items