Kristen Gode

• Managed and deployed digital marketing assets for an international lighting manufacturing company to support lead generation objectives for over 20 brands.
• Led implementation of Pardot migration from HubSpot and created procedures for standard work and training material.
• Assisted with integration of third-party platforms on Pardot, including Feedotter, Bee Pro, and Leadpages.
• Collaborated with project managers and design team to create, manage, and optimize lead generation and awareness campaigns.
• Presented and answered questions weekly at company Pardot training sessions.
• Audited and edited content and HTML/CSS code for emails, forms, and landing pages to ensure responsiveness and best practices.
• Executed timely email and landing page campaign launches averaging 5,000-10,000 sends per day to achieve company goals and objectives.
• A/B tested to optimize email performance by measuring open and CTRs.
• Reported, tracked, and analyzed weekly campaign metrics and suggested improvements for higher ROI.

Golden Gate Talent is a San Francisco talent agency providing clients with event staff, brand ambassadors, and promotional models for conferences, trade shows, and festivals.

• Implemented Salesforce CRM and HubSpot marketing to manage interactions throughout the customer lifecycle.
• Performed retention-based marketing campaign management by lead scoring and trigger events.
• Managed all ongoing digital marketing efforts, including social, email, lead generation, and content.
• Built and A/B tested email campaigns and landing pages to generate and nurture leads.
• Developed and analyzed Google AdWords campaigns using SEO strategies that improved traffic by 20%.

• Worked for over 80 clients to increase brand awareness, advocacy, and in-store purchases by crafting and communicating brand messaging to the public.
• Led teams to increase brand engagement through shareable social media experiences at festivals and trade shows.

Mouse and Man is a digital marketing firm specializing in SEO, paid online advertising, inbound marketing, and consulting.

• Composed and delivered targeted messaging through SEM to increase sales by 50%.
• Built, managed, monitored, and engaged users on social media.
• Designed promotional and informational marketing display materials.
• Launched targeted messaging campaigns using Advanced Twitter Search to move target market groups onto company landing pages and increased traffic and B2C product sales.
• Boosted content visibility using backlinks and SEO tactics for Aglobalworld.com via WordPress blog posts.