Antoni Swidlicki
E-Commerce Writer

Antoni Swidlicki

Specializes in PR, content marketing, SEO, and social media.
Work with Antoni Work with a E-Commerce Writer

About

Antoni Swidlicki is a content marketer with six years of experience at the intersection of e-commerce, brand, PR, SEO, and social media. He has produced content for companies across a variety of industries, including insurance, legal, retail, fashion, antiques, recruitment, and travel, as well as funeral services. His work has earned natural coverage from the likes of the BBC, the Guardian, and the Wall Street Journal.

Employment

5 roles
Dec 2019 - Present 6 years 5 months
Content Marketing Strategy Consultant
Independent
  • Produced content for companies across a variety of industries, including insurance, legal, retail, fashion, antiques, recruitment, and travel.
  • Reviewed and developed social media and content strategies.
  • Generated ideas for content pieces large and small.
  • Trained teams across SEO, social media, and content marketing.
  • Supported in hiring new team members and agencies.
Oct 2017 - Dec 2019 2 years 2 months
Content Account Director
Croud

Croud is a full-service digital agency providing services including SEO, PPC, content, programmatic, paid social, and analytics.

  • Brought in to lead the content team as the main senior point of contact while the agency prepared for a sale.
  • Oversaw the rapid growth and development of content at Croud, from three employees to seven, with monthly billings increasing from approximately 15,000 to over 100,000.
  • Drove target profitability margins across all accounts.
  • Developed the content offering into a multi-channel performance proposition.
  • Established processes and templates for the most frequently completed tasks by the team.
  • Trained junior team members.
  • Acted as the senior escalation point across all content clients.
  • Led new business pitches across SEO, content, and organic social.
Jan 2017 - Oct 2017 9 months
Content Marketing Manager
Funeralbooker Ltd.

Funeralbooker is a startup aiming to provide greater transparency, choice, and information within the funeral industry.

  • Drove organic growth and brand engagement in readiness for the next round of VC funding.
  • Managed the creation, maintenance, and direction of all owned and earned content.
  • Grew the number of referring domains to funeralbooker.com from 39 to over 260, with 60% of all followed links DA 30 or higher.
  • Increased the average daily number of organic visits to the website by 500% YoY.
Jun 2015 - Jan 2017 1 year 7 months
Content Marketing Strategist
Greenlight Digital

Greenlight is an award-winning digital agency in Europe.

  • Devised content marketing campaigns to hit client KPIs and fit within a set budget.
  • Project managed every stage of a campaign from research to production and outreach/PR.
  • Maintained regular communication with clients and responding to ad hoc requests.
Feb 2014 - Jun 2015 1 year 4 months
SEO & Content Executive
Barracuda Digital

Barracuda Digital is a multilingual digital marketing agency specialising in SEO, PPC management, link building strategy, social media management, usability, display, online video production, mobile search, analytics, and training. 

  • Delivered over 100 backlinks each month through blogger outreach.
  • Developed ideas for larger scale pieces of link bait.
  • Outreached content to press and online publications.
  • Carried out technical SEO audits, putting forward recommendations and producing implementation plans.
  • Performed monthly reporting on clients’ SEO performance.

Education

Oct 2010 - Jul 2013 2 years 9 months
Bachelor of Arts, History
University of Bristol

Portfolio

3 items