Jimmy Chiu
Digital Design

Jimmy Chiu

Regional digital designer at Samsonite.

About

Jimmy Chiu is a bilingual (Chinese) digital designer with skills in visual identity, multimedia creative, UI/UX and website design. He works at Samsonite as the regional digital designer for the APAC e-commerce team. Jimmy has designed and created websites and assets for the company's brands such as Samsonite, American Tourister, Tumi, and Lipault. His design technical skills include Adobe CC, Sketch, Invision, WordPress CMS, HTML/CSS, and Trello.

Employment

4 roles
Dec 2018 - Present 7 years 5 months
Digital Designer APAC
Samsonite
  • Acted as the digital designer of Samsonite regional e-commerce team.
  • Designed and created e-commerce-focused website and assets for multiple brands such as Samsonite, American Tourister, Tumi, and Lipault.
  • Guided and supported 13 APAC countries.
  • Designed and created mobile-first e-commerce website for Samsonite Group, from research, site map, wireframe to design, presentation, and UAT stage.
  • Handled site improvement and quality control.
  • Designed other digital experiences and products and different digital assets.
  • Managed external vendors and guided junior designers.
Nov 2017 - Sep 2018 10 months
Lead Designer
DSIGN Branding

DSIGN is a brand experience design startup based in Hong Kong.

  • Focused on all print design execution, branding design project, website, and UX/UI designs.
  • Designed WeChat H5 and Official Accounts.
  • Executed all the website and creative projects from ideas to live, and polished their image to more international and on-brand.
  • Successfully redesigned and launched the new brand site, pushing its brand image to the next level.
Sep 2016 - Aug 2017 11 months
Graphic Designer
iPulse Design Limited

iPulse is a Hong Kong design agency with proven experience across three main services such as branding, marketing, and web design.

  • Worked as a team member, mainly handling all creative projects, including branding, all kinds of graphic design, animation, social media, and also assisted on the website design projects.
  • Participated in meetings, art direction, mockup and follow-up on production. 
Jul 2015 - Jun 2016 11 months
Graphic Designer
TOTAL Branding & Design

TOTAL provides a diversified array of professional services, including brand development, visual identity, application design and usage guideline, marketing and sales materials, interior and retail design, digital and printed materials, and more.

  • Handle all creative projects, provided creative services from concept development, design analysis, design presentation to execution.
  • Provided art direction and coordination between the clients and suppliers.
  • Communicated with production parties to ensure website quality.
  • Identified and communicated bugs, UI problems and possible solutions.
  • Analyzed web design brief to develop and document website design requirements.
  • Managed website design including prepare mock-ups, wireframes, demo or storyboards, and final artwork.
  • Created and optimized website content, including texts, typography, graphics, or images.
  • Developed website design guidelines and CMS usages guidelines.

Education

Jan 2014 - Jan 2015 1 year
BA (Hons), Visual Communication
Birmingham City University
Sep 2010 - Jun 2013 2 years 9 months
Higher Diploma, Creative Media Design
Hong Kong Design Institute (HKDI)

Portfolio

18 items