Joshua Fountaine
Growth Marketer

Joshua Fountaine

Expert in digital strategy, PPC, social media & YouTube ads.
Work with Joshua Work with a Growth Marketer

About

Joshua Fountaine is a digital analyst and paid advertising specialist with expertise in growth marketing, digital strategy, PPC management, social media advertising, remarketing, YouTube advertising, and analytics. At Healthgrades, he has built, managed, and optimized digital marketing campaigns for healthcare systems utilizing Google Ads, Bing Ads, Yahoo Gemini, and Facebook Ads. He also has analyzed campaign performance using various data sources like Google Analytics, Google Data Studio, and third party call tracking platforms. His experience also includes landing page development, blog content creation, direct mail campaigns, and lead nurturing.

Employment

5 roles
Sep 2013 - Present 12 years 8 months
Digital Marketing Consultant
Independent
  • Assisted businesses in establishing paid media and e-commerce best practices increasing awareness, engagement, and conversion for their brands.
  • Worked with clients from the travel, retail, and home improvement industries with ad spends ranging from hundreds of dollars per month to clients investing more than $100,000 per month.
Jul 2017 - Dec 2019 2 years 5 months
Digital Analyst
Healthgrades

Healthgrades is an online resource for comprehensive information about physicians and hospitals.

  • Built, managed, and optimized paid advertising and digital media accounts for leading healthcare systems utilizing various advertising platforms such as Google Ads, Bing Ads, Yahoo Gemini, and Facebook Ads.
  • Analyzed campaign performance using various data sources like Google Analytics, Google Data Studio, and third party call tracking platforms. 
  • Worked within client constraints and sought methods of lowering the cost to the client per interaction.
  • Used machine learning to suggest account improvements and automate common management tasks.
Dec 2016 - Jul 2017 7 months
Marketing Paid Media Analyst
Republic Wireless

Republic Wireless is an American mobile virtual network operator that sells low-cost mobile phone service, which defaults to Wi-Fi.

  • Managed paid media efforts across a wide range of platforms, including Google AdWords, Bing Ads, Twitter, Facebook advertising, Instagram, and DoubleClick digital marketing. 
  • Developed and implemented a paid media strategy in-house for the Republic Wireless brand. 
Nov 2015 - Dec 2016 1 year 1 month
Associate Search Engine Marketing Analyst
COCG (acquired by Healthgrades)

COCG is an integrated digital marketing firm, acquired by Healthgrades in 2014.

  • Created, managed, and optimized paid search accounts for leading healthcare systems utilizing Google AdWords, Bing AdCenter, Facebook Advertising, and Yahoo Gemini.
  • Regularly identified new opportunities for effective strategy using conversion data, web analytics, and trends recognized through research.
Jan 2014 - Nov 2015 1 year 10 months
Digital Marketing Manager
PromoLogics

PromoLogics is a healthcare communications company focused on pharmaceuticals and biotechnology.

  • Led email campaign creation, QA, scheduling, and reporting on behalf of leading pharmaceutical clients.
  • Ensured appropriate resources were in place to accomplish all digital and marketing goals, including landing page development, blog content creation, direct mail campaigns, and lead nurturing.
  • Reported to senior leadership with regular analysis and optimization suggestions for all digital marketing efforts.

Education

May 2011 - May 2013 2 years
Bachelor of Science, Sport Management
North Carolina State University
May 2008 - May 2010 2 years
Associate in Arts, Humanities
Wake Technical Community College

Portfolio

1 item