Claudius Gunter
Performance Marketing Expert

Claudius Gunter

Specializes in social ads, PPC, native ads, & real-time bidding.
Work with Claudius Work with a Performance Marketing Expert

About

Claudius Gunter is a performance marketer with over 12 years of experience in biddable media (social ads, PPC, native ads, and real-time bidding (RTB)), mobile, SEO, analytics, and affiliates. His key skills include data analysis, ad optimization strategies, and media buying. At Noatel Europe, he produced performance-based digital advertising campaigns in multiple markets promoting mobile subscription e-commerce products. Claudius also worked in SEO roles for Cheapflights and Oban International.

Employment

4 roles
Aug 2014 - Jan 2020 5 years 5 months
Mobile Marketing Manager
Noatel Europe Ltd.

Noatel Europe develops and distributes digital content subscription services for mobile users. 

  • Produced high volume performance-based digital advertising campaigns in multiple markets promoting mobile subscription e-commerce products.
  • Managed 5-figure per day ad spend with positive ROI/ROAS.
  • Led the company advertising strategy resulting in very performance-effective advertising strategies. Trained the team to be able to operate within the new strategy guidelines. This resulted in multiple 7-figure per year profitable campaigns.
  • Introduced a campaign tracking and analytics solution and thereby improved the effectiveness and efficiency for the company’s marketing performance.
  • Slashed the time spent on daily statistics in half by optimizing and automating processes.
  • Expanded and maintained marketing partners and affiliate relationships. This includes monthly invoicing and reports, performance analysis, and compliance verifications.
  • Analyzed customer lifetime value, profitability, and ROI for each campaign in all markets. Updated CPA goals and adjusted campaigns and partners accordingly.
Dec 2011 - Jul 2014 2 years 7 months
Mobile Marketing Manager
ValiMobi

ValiMobi is a marketing and advertising agency specializing in helping clients optimize mobile advertising campaigns whether branding or performance-oriented.

  • Created, analyzed, and optimized performance-based mobile advertising campaigns worldwide generating mobile app downloads, mobile content subscriptions and leads.
  • Promoted a variety of apps. For example, promoted an RPG (role playing game) app in the US on AdMob mobile ad network (now acquired by Google). Using optimizations it was possible to hit the CPA target. A key was to use Google Insights/Trends to find out which states in the US have a higher interest in RPG, and then targeting these states.
  • Created highly converting and optimized landing pages to further increase conversion rates and ROI/ROAS.
  • Consulted other agencies expanding into the fast-growing but fragmented mobile advertising space.
  • Gained a very good understanding of the mobile advertising industry, optimization methodology and workflows having routinely generated tens of thousands of leads per month.
  • Ran international campaigns in over 28 countries. Conducted extensive campaign research of local mobile user behavior, demographics, and interests to help create high-converting campaigns.
  • Beta-tested and provided quality control for mobile campaign tracking and landing page optimization and split-testing software which provided even greater insights and understanding into the technical side of the mobile marketing industry. 
Feb 2011 - Nov 2011 9 months
SEO & Conversion Rate Consultant
Independent
  • Provided specialized and advanced SEO consulting services.
  • Consulted on technical SEO and analysis.
  • Conducted SEO performance analysis and forecasting.
  • Performed link building effectiveness analysis and link building strategy consulting.
  • Optimize and increased conversion rates.
  • Implemented and advised on web-server settings to speed up load times.
Aug 2010 - Jan 2011 5 months
SEO Manager (DE)
Cheapflights

Cheapflights is a travel fare aggregator and travel fare metasearch engine.

  • Managed the German SEO program in addition to the emerging markets websites (AU, ES, FR, IT). This constitutes of managing internal as well as external link building teams and agencies, coordinating technical implementation recommendations and functionality with departments across the company, and reporting and analysis/
  • Successfully created and implemented a new rank tracking analysis system to aid investigation of independent website segment rankings and keyword group rankings in order to accelerate analysis of link building performance and to aid ranking investigations.