Modules included:Advertising and Promotion in Brand MarketingModern Business in a Comparative PerspectiveMarketing ResearchConsumer BehaviorE-commerce: Putting Business on the WebEconomics

Spun Gold is a BAFTA award-winning UK production company, making programs for all the top broadcasters and increasingly online platforms.<ul><li>Developed and wrote a truly diverse array of unscripted T.V. show ideas in the genres of factual entertainment, reality, documentary, entertainment, game shows, panel shows, specialist factual, features and formats for BBC1/2/3, ITV1/2/Be, Channel 4/E4/More4, UKTV, Discovery, National Geographic, MTV, Bravo, A+E, USA, Sky arts/living, Netflix, Amazon Prime, Disney+, and Quibi.</li><li>Created the idea of ‘End Of Days’ which was shortlisted to the final four for the “E4 Pitch Live” event at the 2019 Edinburgh TV Festival. Pitched and presented the taster tape for the youth skewing reality game show to Karl Warner and a group of Channel 4 commissioners as well as a panel of under 25’s in front of a live festival audience.</li><li>Wrote eye-catching treatments, pitch decks and posters that have lead to commissions.</li><li>Shot and edited taster tapes, rip tapes, and short-form content.</li><li>Regularly attended and contributed to pitch meetings with commissioners.</li><li>Gained access to a myriad of organizations and fascinating contributors, as well as producing thorough yet succinct research documents.</li><li>Regularly met with potential new talent and contributors to help develop new concepts and vehicles for them.</li><li>Contributed to the development and fine-tuning of quiz and game show formats during the run through stages.</li></ul>

Development Assistant Producer

Brave Bison specializes in cross-platform video content, connecting global audiences through social media.&nbsp;<ul><li>Acted as the creative lead on a new multiplatform channel called Perk, focused on young entrepreneurs, artists, actors, and people in the workplace who love their jobs. </li><li>Led a creative team in developing concepts, pitching and writing formats, directing shoots, and managing post-production. </li><li>Wrote and directed video that gained over 1.2 million views in the space of one month.&nbsp;</li><li>Developed the concepts and wrote scripts for various multiplatform digital shows, including a weekly mini-documentary series, a talk show, and scripted reality series. </li><li>Wrote and produced daily viral online videos for Facebook.</li><li>Managed a creative team of five to produce regular, funny, gen-z and millennial-focused content for YouTube, Facebook, and Instagram.</li><li>Hosted multiple screen tests and casting for both documentary, scripted and talk show talent.</li><li>Closely managed all aspects of the production process, including post-production edits, color grading, and scoring.</li><li>Led talks with potential brand partners and sponsors for future branded content series.</li><li>Designed the set of a monthly talk show with celebrity guests and forward-thinking young entrepreneurs.</li><li>Regularly managed talent and keep open lines of communication with actors and guests.</li></ul>

Creative Lead & Copywriter

Left Productions is an award-winning video production company specializing in commercials, music videos, and branded content.<ul><li>Wrote and produced adverts and branded content for high-profile clients, including Net-a-Porter, Octopus Energy, Revolut, Farmdrop, Ottspott, HEC Paris, among others.</li><li>Wrote and pitched various series ideas to distributors, including one that is currently being brought into production by Endemol Shine.</li><li>Regularly came up with creative concepts, pitched them to clients and then wrote the scripts for production.</li><li>Edited and contributed to the work of external writers and directors.</li><li>Built strong relationships with and regularly pitched to world-leading advertising agencies as well as a wide range of major record labels, video commissioner's, reps, studios, and global advertisers. Also maintained and nurtured the longstanding relationships with their established clients.&nbsp;</li><li>Took a diligent approach in keeping channels of communication open constantly with clients throughout the entire project lifecycle.</li><li>Regularly attended networking events and new director showcases to find the best talent and build mind catching spec reels to promote to clients.</li><li>Led pitches at reel meetings, as well as the timely delivery of treatments from directors. As well as pitching TV series to production partners and distributors.</li><li>Created and managed the budget, much of the time under tight time constraints.</li><li>Organized and hosted the casting actors and talent for roles in various international shoots as well as the scouting of the ideal locations.</li><li>Oversaw the shoots, working with small to larger sized teams in both the UK and overseas.</li><li>Managed the animation and post-production at the end of the project lifecycle.</li></ul>

Copywriter, Producer & Head of Business Development, UK&I

Wrote a digital advertisement for the release of Revolut's new metal card.

Revolut (Banking)

Alexander Smith

Produced a digital advertisement for Otsspott's global digital campaign.

Ottspott (Application)

Created a digital advertisement for Octopus Investment's new savings service.

Octopus Cash (Banking)

Developed rip tape for one of TV format ideas that was presented to Channel 4 and an audience at the Pitch Live event during the 2019 Edinburgh International TV Festival.

End of Days (TV Format)

Wrote a digital advertisement for the release of Skyminer, blockchain internet 2.0 hardware.

Skycoin (Blockchain)

Produced a digital advertisement for the release of a new Cryptocurrency bank card.

TenX (Cryptocurrency)

English (British)

Alexander Smith is a creative with vast experience in writing, directing, and producing short-form multiplatform content, adverts, social media campaigns, linear TV shows, SVOD TV shows, and scripted comedy and drama. As a former copywriter for a production company, he wrote branded content for high-profile clients such as Net-a-Porter, Octopus Energy, Revolut, Farmdrop, Ottspott, HEC Paris, among others. Alexander has also worked for the Emmy and BAFTA award-winning Spun Gold TV, creating TV ideas for BBC1/2/3, ITV1/2/Be, Channel 4/E4/More4, UKTV, Discovery, National Geographic, MTV, Bravo, A+E, USA, Sky arts/living, Netflix, Amazon Prime, Disney+, and Quibi.

Alexander Smith

Employment Highlights

Education Highlights

Portfolio

Revolut (Banking)

Ottspott (Application)

Octopus Cash (Banking)

End of Days (TV Format)

Skycoin (Blockchain)

TenX (Cryptocurrency)

Revolut (Banking)

Ottspott (Application)

Octopus Cash (Banking)

End of Days (TV Format)

Skycoin (Blockchain)

TenX (Cryptocurrency)