Market Research Specialist

Carmen Castro

Specializes in consumer and shopper behavior.

Carmen Castro is a market research consultant with over 25 years of experience in market studies, specializing in consumer and shopper behavior, point of sale, and retail studies. Working at a global market research company for 20 years, she has crafted her skills in the proposal and preparation of inquiry instruments, interpretation of data, and presentation of key findings and operationalization for clients' businesses. She has also developed research projects for companies from various industries, such as Danone, Milupa, Dancake, Santa Casa Games, Mondelez, Sonae, Pingo Doce, ISCTE, CTT Correios, Makro, Tetrapak, Makro, Alliance Healthcare and Unicer.