Carmen Castro

• Developed research projects for companies from various industries, such as Danone, Milupa, Dancake, Santa Casa Games, Mondelez, Sonae, Pingo Doce, ISCTE, CTT Correios, Makro, Tetrapak, Makro, Alliance Healthcare and Unicer.
• Elaborated proposal according to the client’s needs.
• Constructed data collection instruments.
• Coordinated data collection and processing.
• Prepared reports, with descriptive and statistical analysis of the data.
• Elaborated executive summary - main conclusions and strategic recommendations. 

Porto Business School is the business school of the University of Porto in Portugal.

• Prepared and delivered lectures in the module of marketing research in executive programs of companies.
• Planned, evaluated, and revised curricula, course content, and course materials and methods of instruction.

As an associated teacher of shopper behavior and consumer at European University in the Executive Master of Sales Management:

• Taught courses on consumer and shopper behavior, sales management, and marketing research.
• Assisted students with their research and worked with each student to address individual issues.

GfK is a global market research company.

• Managed project monitoring – proposal and preparation of inquiry instruments, interpretation of data, and finalizing the presentation of key findings and operationalization for clients’ businesses.
• Monitored and forecasted marketing and sales trends.
• Measured the effectiveness of marketing programs and strategies.
• Devised and evaluated methods for collecting data, such as surveys, questionnaires, and opinion polls.