<ul><li>Graduated with Honors in Communication and was a Dean's list every semester.</li><li>Was an editor of Informer student newspaper.</li><li>Member of Alpha Chi Honor Society.</li><li>Member of student alumni association ambassador.</li><li>Was a candidate for Martin Scholarship Program.</li><li>Recipient of academic and merit scholarship.</li></ul>

<ul><li>Specialized in the defined contribution industry and defined benefit plan.</li><li>Wrote content for retirement plan participants, sponsors, service providers, and advisors including web copy, newsletters, white papers, fact sheets, blog posts, financial wellness articles, and more.</li></ul>

Financial Writer

Seeking Alpha is a crowd-sourced content service for financial markets specializing in investment research, stocks and finance.<ul><li>Managed writing of original content for all marketing assets, implementation of brand guidelines, and support of company PR initiatives.&nbsp;</li><li>Wrote content for a Black Friday campaign that boosted monthly recurring revenue (MRR) for a new subscription product by 21%, and conversion MRR by 18%.&nbsp;</li></ul>

Marketing Content Strategist

<ul><li>Worked hands-on with authors on Marketplace, a subscription platform made up of private investing communities to help improve their marketing and reduce ramp-up period to success from 12 to 6 months.&nbsp;</li><li>Implemented promotions and marketing campaigns, and trained authors on marketing best practices.&nbsp;</li></ul>

Contributor Success Strategist

Russell Investments provides multi-asset investing solutions to institutional investors, as well as to individuals via financial advisors.&nbsp;<ul><li>Managed institutional and retail marketing for the defined contribution segment, including providing strategic direction, project management, content creation/curation, advertising, collateral management and product support.</li><li>Oversaw the launch of Adaptive Retirement Accounts (ARA), a next-generation QDIA solution to the advisor-sold market.</li></ul>

Marketing Manager for Defined Contribution

Somebody Else's Money is a financial education and content provider focused on everything fiduciary from advice to retirement plan administration to investing.<ul><li>Spearheaded social media marketing and branding efforts.</li><li>Focused on the site's mission which is the ethical treatment of Somebody Else's Money.</li></ul>

Social Media Strategist

<ul><li>Grew new Expert Insight platform to over 300 authors and over 6,000 articles in two years via organic growth and active new contributor recruiting efforts, and strategic monitoring and categorizing of submissions.</li><li>Managed Seeking Alpha’s dividends, income, and retirement vertical, which includes income investment strategies and dividend investment-focused content for investors from the accumulation stage to retirement.&nbsp;</li><li>Developed and maintained the site’s Expert Insight platform and designed to provide industry and sector experts the opportunity to showcase their combined company and subject matter expertise to a broad, sophisticated investor audience.</li><li>Wrote Expert Insight articles to inform investors from an industry insider’s perspective, providing valuable, strategic, and unique insights.</li></ul>

Senior Editor for Dividends, Income & Retirement Insight

Ghostwrote an article for a retirement industry trade publication discussing how to convince the younger employees to apply for a retirement plan.

Younger Employees Want to Save, so How Can You Boost Their Retirement Plan Participation?

Robyn Kurdek

Developed a quarterly plan sponsor newsletter on why defined contribution plan participants are looking for additional guidance from sponsors to help improve
their savings habits.

DC Plan Participants Want More Encouragement From Employers to Boost Savings

Customized client campaign featuring a variety of collateral.

Citrus Valley Health Partners

Crafted a thought leadership article with info graphics for Russell Investments.

Hybrid QDIA: A Natural Evolution of Default Investing

Developed one email from a drip campaign for MullinTBG/Prudential for a deferred compensation plan.

MullinTBG Email Newsletter Campaign

Created an advisor education one-sheet for LPL Financial.

Expense Analyzer

Wrote copy for investor subscription product landing page.

Seeking Alpha Essential

Crafted a personal finance article for The Motley Fool, providing tips on how to keep resolutions on track for the entire year.

3 Ways to Improve Your Financial Life in 2019

Wrote a personal finance article for Earnest.com blog, sharing a financial checklist for expecting parents.

How My Money Mindset Changed After Having Kids

Provided some reasons and ways to start investing.

6 Reasons Why You Should Start Investing Right Now

Wrote a blog post designed to educate investors about marketing.

Marketplace Success Tips: Be Specific, Not Generic

Created an article for plan sponsors on how to help workers get their finances in order for the new year.

Financial Resolutions for 401k Participants in 2019

Developed a retirement plan participant communication one-sheet for North Carolina 401k Plan.

North Carolina 401k Plan Brochure

Created a feature article for the Prudential Leader, an award-winning employee magazine by Prudential Financial.

Breaking the Chains of Domestic Violence

Developed a brochure for the International Association of Business Communicators (IABC) IRIS Awards.

How Sweet It Is When Talent and Creativity Clicks

Wrote for plan sponsor brochure for Transamerica Plus 15.

Transamerica Plus 15

Published a feature article in the Prudential Leader providing easy steps to financial fitness.

Marking Your Mark on Retirement

Wrote the profile of Katherine Divney on the last page, but also edited and helped coordinate the publication of the newsletter.

Q2 2018 Alpha Gazette

English (American)

A personal finance and financial education writer, Robyn Kurdek has two decades of financial and investment industry experience, with niche expertise in the defined contribution industry and knowledge of defined benefit plan. Having created content for retirement plan participants, sponsors, service providers, and advisors, her past works include web copy, newsletters, white papers, fact sheets, blog posts, and financial wellness articles. At Seeking Alpha, Robyn has managed writing of original content for all marketing assets, implementation of brand guidelines, and support of company PR initiatives.

Robyn Kurdek

Employment Highlights

Education Highlights

Portfolio

Younger Employees Want to Save, so How Can You Boost Their Retirement Plan Participation?

DC Plan Participants Want More Encouragement From Employers to Boost Savings

Citrus Valley Health Partners

Hybrid QDIA: A Natural Evolution of Default Investing

MullinTBG Email Newsletter Campaign

Expense Analyzer

Younger Employees Want to Save, so How Can You Boost Their Retirement Plan Participation?

DC Plan Participants Want More Encouragement From Employers to Boost Savings

Citrus Valley Health Partners

Hybrid QDIA: A Natural Evolution of Default Investing

MullinTBG Email Newsletter Campaign

Expense Analyzer