Benjamin Jacquet
Marketing Automation Expert

Benjamin Jacquet

A Certified Marketo Solution Architect and Salesforce Marketing Cloud expert
Work with Benjamin Work with a Marketing Automation Expert

About

Benjamin Jacquet is a Senior Marketing Technology Leader with over a decade of experience driving marketing automation, CRM integration, and lifecycle marketing excellence across APAC. A certified Marketo Solution Architect and Salesforce Marketing Cloud expert, he specialises in building scalable MarTech ecosystems that align strategy, technology, and data to accelerate growth. He has led enterprise-level transformations for global brands across telecom, finance, and education sectors, optimising customer journeys, unifying data architecture, and enhancing conversion performance through automation. Known for blending strategic vision with hands-on execution, Benjamin consistently delivers measurable impact by transforming complex systems into seamless, high-performing marketing operations.

Employment

7 roles
Jun 2025 - Aug 2025 2 months
Director of Marketing Technology (Contract)
Cybertify (Sydney)
  • Architected a complete marketing automation stack from the ground up using HubSpot and Salesforce, achieving 40% MQL and 15% qualified-lead conversion in the first 3 months.
  • Designed multi-platform nurture and acquisition campaigns across LinkedIn Ads and Google Ads, leveraging automation, dynamic content, and systematic A/B testing by persona.
  • Established full marketing-sales lifecycle governance, defining lead-handoff protocols and SLAs, resulting in 50% faster follow-up and 30% higher sales conversion.
  • Integrated reporting dashboards via HubSpot and Salesforce CRM to measure lead progression and campaign ROI.
  • Optimised campaign workflows and data flows through lifecycle automation and CRM alignment.
Sep 2021 - Sep 2024 3 years
Lead Generation Strategy & Management Director
Optus Enterprise & Business (Sydney)
  • Directed end-to-end lifecycle marketing and lead-generation strategy, increasing qualified leads by 35% and improving conversion by 25%.
  • Streamlined marketing automation and Salesforce CRM integration, cutting lead follow-up time by 50%.
  • Led a large-scale tech-stack merger (Salesforce, Marketo, Eloqua), translating business needs into technical requirements and ensuring data integrity.
  • Developed reporting frameworks and dashboards to track pipeline health and campaign effectiveness across lifecycle stages.
  • Presented campaign performance and data-driven recommendations to C-suite and Sales Enablement forums.
Apr 2020 - Sep 2021 1 year 5 months
Marketing Technology Director
Chartered Accountants ANZ (Sydney)
  • Headed the Strategic Marketing Processes & Operations (SMPO) team, owning enterprise marketing automation and CRM systems (Marketo & Salesforce).
  • Delivered a MarTech stack roadmap covering governance, compliance, data architecture, and automation integration.
  • Led digital-transformation projects focused on lifecycle marketing and cross-channel campaign automation.
  • Defined user journeys and segmentation frameworks to align automation workflows with business objectives.
  • Provided organisation-wide training and change-management support for Marketo and Salesforce users.
May 2018 - Apr 2020 1 year 11 months
Marketing Technology Director
McCorkell Agency (Sydney)
  • Directed a 10-person Marketing Automation team delivering campaigns via Marketo, Salesforce Marketing Cloud, and Eloqua for APAC clients.
  • Achieved 20% YoY revenue growth while expanding MarTech service offerings across APAC.
  • Audited and optimised lifecycle campaigns for an automotive group, driving 300+ additional monthly sales.
  • Developed predictive marketing models that improved engagement by 200% and boosted conversions 5%.
  • Designed ABM and GTM strategies integrating Marketo-Salesforce automation and data reporting.
Dec 2016 - Oct 2018 1 year 10 months
Senior Marketing Technology Consultant
McCorkell Agency (Sydney)
  • Led client lifecycle marketing architecture and automation buildouts using Marketo, SFMC, and custom APIs.
  • Delivered a multi-stage nurture journey that generated $14M+ annual revenue for an automotive client.
  • Built enrollment and lead-nurture campaigns for education clients, achieving record applications.
  • Created a custom two-way SMS-to-automation integration and conducted Marketo training sessions.
Dec 2015 - Dec 2016 1 year
Marketing Technology Specialist
McCorkell Agency (Sydney)
  • Owned campaign setup, segmentation, and automation execution for multiple clients.
  • Implemented lifecycle programs combining Marketo automation with CRM reporting and ROI tracking.
  • Optimised email journeys via A/B testing and dynamic personalisation to improve click-through rates.
Sep 2015 - Dec 2015 3 months
Web Content Developer (Contract)
Tourism Australia (Sydney)
  • Managed multilingual web content deployment and QA across global markets.
  • Coordinated with CRM teams to ensure consistent lead-capture and tracking across digital touchpoints.

Portfolio

1 item