Britt Crosby
Social Media and Content Marketer

Britt Crosby

Past clients include Pepsi, Coca-Cola, and Walmart.
Work with Britt Work with a Social Media and Content Marketer

About

Britt Crosby is a creative writer, editor, and social media manager with eight years of experience in digital marketing, content writing and management, social media marketing, in-house media strategy, research, data analysis, and product positioning. She specializes in crafting content in the domains of home and garden, health and wellness, travel, finance, and e-commerce. Her past clients include Pepsi, Coca-Cola, Walmart, Kraft, Intel, Samsung, and Panasonic.

Employment

3 roles
Jan 2018 - Present 8 years 4 months
Content Writer & Social Media Manager
Independent
  • Researched, wrote, and created content based on target audience interests and platform.
  • Crafted thoughtful blog articles, marketing copy, SEO copy, and website content in home and interior design.
  • Assisted in facilitating sales through email marketing campaigns.
  • Managed social media campaigns by tuning into target audiences, creating original content, building awareness and being the trustworthy and genuine voice of the brand.
Apr 2013 - Jan 2018 4 years 9 months
Digital Media Strategist & Account Manager
Triad Retail Media

Triad is a global media, creative, and technology partner that specializes in growing brands in all retail environments.

  • Specialized in e-commerce product development.
  • Oversaw over $3 million in quarterly sales and managed more than 30 programs at any given time for both new business accounts as well as key accounts.
  • Efficiently developed strategic Walmart.com media plans with budgets ranging from $50,000 to $3 million.
  • Developed and executed “Big Ideas” with internal creative, analytics, and operations teams to offer innovative strategies to better serve the needs of the client and Walmart.
  • Clients: Coca-Cola, General Mills, ConAgra, Kraft, Hormel, Mondelez, Pepsi, Campbell’s, Tyson, Hisense, Intel, Samsung, Roku, Vizio, and Panasonic.
Jan 2012 - Apr 2013 1 year 3 months
Content Marketing Manager
Strategic Media Inc.

Strategic Media Inc. is an expert in non-traditional Tampa advertising and website optimization.

  • Created compelling and engaging SEO content for a wide range of local clients.
  • Vetted, interviewed, and hired a team of ten writers to assist in the production of SEO content.
  • Managed content production processes from beginning to end, from content ideation and developing an editorial calendar strategy, to writing, editing, publishing, and promoting content via media partnerships and email.

Education

Jan 2008 - Dec 2012 4 years 11 months
Bachelor of Arts (Hons), Communication
The University of Tampa

Portfolio

9 items