Sarah Lee

• Effectively strategized and executed large scale projects with a team of ten for marketing campaigns and new product launches, contributing to 10% of total company sales.
• Achieved record sales twice in July 2017 and May 2018 with joint efforts from the sales team through aggressive marketing efforts and tactical promotions .
• Worked with PR agency for marketing campaigns and new product launches. Instrumental in maintaining brand’s number one position in the category.
• Monitored and analyzed market trends, competitors’ activities, and market research data to formulate revenue driving strategies.

PSB Academy offers certificate, diploma, bachelor's, and master's degree programs in Singapore.

• Exceeded intake target by 10% through various digital marketing strategies, such as Google SEM, GSP (Gmail Sponsored Promotions), print media and outdoor events.
• Collaborated with media agency and various stakeholders to ensure smooth delivery of marketing materials during campaign period.
• Utilized digital platforms such as SEM, GDN, Facebook, and Instagram for leads generation.
• Planned and executed large scale outreach programs with 500 persons attendance.

Mandom Corp is a Japanese consumer goods company with an umbrella of toiletries and cosmetics brands under its name, such as leading hairstyling brand, Gatsby, makeup remover products, Bifesta and cosmetic items, Dollywink. 

• Oversaw large scale new product launch campaign for Gatsby Hair Jam series involving the use of digital media. Garnered 29,000 views for a YouTube video within one month. Contributed to a sales increase of 15% during the campaign period.
• Managed projects from inception to campaign execution, oversaw communication with internal stakeholders and external vendors, monitored campaign budgets.
• Analyzed market trends, formulated and executed brand's ATL and BTL marketing activities to meet business objectives.
• Proposed, planned, and implemented effective new in-store merchandising and promotion ideas for retailers.
• In charged of a 4-month long large scale sample distribution event, which increased brand sales by 10% due to campaign efforts. Key liaison with events company, handled logistics and marketing aspects of events.
• Served as project leader for regional event, Gatsby Dance Competition, for three consecutive years. In charged of events planning and execution which saw a turnout of 300 persons.
• Collaborated with tertiary institutions to conduct hair grooming workshops and large-scale events in schools, with crowd turnout of 500 persons.