Daniel Cody

• Created targeted marketing campaigns which deliver results in terms of increased visibility, relevant organic traffic and revenue.
• Helped large and small-sized businesses grow their online presence, using SEO to increase leads and sales through their websites.

Go Up is an international search marketing and digital design agency based in London, UK and Los Angeles, USA.

• Directly managed SEO campaigns for CoinGeek, MN2S, and Maximise.
• Focused on creating actionable insights at every turn of the campaign, relying on not only analytics, but making new steps to improve organic visibility.
• Performed technical SEO audits, site structure audits, content audits, implementation of actions from SEO audits, and monthly reporting.

Maddox Events is a B2B conference company, dedicated to diversity in the technology, banking, law, music, and sports sectors.

• Managed the performance of the digital marketing channel, creating and implementing a digital strategy to grow revenue via social media content (paid and organic), paid search (AdWords), display advertising (AdWords), and content marketing campaigns.
• Introduced monthly reporting for the content marketing channel and implemented lead generation into content marketing in order to measure ROI and CPA. This reporting is done via Google Analytics, and data related to organic search visibility such as keyword rankings, impressions, and click-through-rate.
• Directly managed the digital marketing team; immediate responsibilities include improving conversion rate and overall on-site engagement for Maddox Events websites. 
• Acted as the central part of replatforming project across more than ten websites, from Wix to the HubSpot CMS/CRM platform.

Maddox Events is a B2B conference company, dedicated to diversity in the technology, banking, law, music, and sports sectors.

• Introduced a content schedule for each sector the company operates within. This is based on SEO keyword research, and market and competitor research.
• Developed a strategic plan for growth in organic visibility across new and existing industry content areas, from initial research, to content publication. This process also can be applied to new event areas and has been applied to sport and media over the past month.
• Grew organic traffic to record levels year-on-year in a short amount of time, by producing keyword-targeted blog content.
• Trained a junior marketer, teaching them the process of content research, including SEO, publication and monitoring lead generation, so that this process may continue naturally. 
• Created a process for creating lead-generating content, which can be applied to events in order to create buzz and drive leads. This has been successfully applied, and content has generated new leads for events in the tech events portfolio, giving tangible returns to the content marketing channel.
• Developed website management skills during the Wix to HubSpot migration project across ten Maddox Events websites. 

Greenlight  is a full-service digital and commerce agency made up of 170 people, with a reputation for producing integrated, transformational strategies across the digital space. 

• Worked with mid-size companies such as Footasylum, Laura Ashley and Simplyhealth, and larger companies such as Hurtigruten and Carphone Warehouse.
• Created a range of deliverable audits, including technical audits and backlink analysis to assess technical performance, and content gap analysis together with keyword analysis to identify opportunities to create new content on-site.

Distinctly is an award-winning search marketing agency that specializes in SEO and PPC advertising.

• Conducted detailed on-site audits of client's sites, using technical SEO knowledge, from content optimization to improving site speed and structure.
• Developed a solid understanding of how to implement changes across popular CMS, including WordPress, Squarespace, and Spotify. 
• Led link building campaigns from content development to targeted outreach, successfully building strong, relevant links for clients in a variety of B2B and B2C industry sectors.
• Created link building techniques and formulated short and long-term strategies for building a link-profile and a brand’s online authority.