Artur Margaryan

Performance Marketing Expert

Artur Margaryan

Former performance account lead at OMD EMEA.

Artur Margaryan is a performance marketing professional with over a decade of experience and a proven track record in shaping media and data management solutions for commercial success. At OMD EMEA, he served as a performance account lead responsible for the development of scalable performance media strategies across search, shopping, social, display, email, affiliate, and Amazon marketing channels. He also worked at Kenshoo UK and Resolution Media EMEA.

Performance MarketingPerformance ManagementDigital MarketingE-Commerce StrategyDigital TransformationCustomer RetentionCustomer AcquisitionMarketing StrategyAccount ManagementPPCPaid SearchGoogle ShoppingPaid SocialProgrammatic DisplayAffiliate Marketing

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Employment Highlights

Performance Marketing Consultant

Independent

October 2018 - Present (7 years 6 months)

Director of Strategic Initiatives & Solution Consulting Lead, EMEA & APAC

Kenshoo UK

January 2019 - March 2020 (1 year 2 months)

Performance Accounts Lead & Associate Director

OMD EMEA (Omnicom Media Group)

November 2015 - June 2018 (2 years 7 months)

Account Manager

Resolution Media EMEA (Omnicom Media Group)

November 2010 - November 2015 (5 years)

Education Highlights

Master of Laws (LLM) With Merit, -

University College London (UCL)

January 2007 - December 2008 (1 year 11 months)

Bachelor of Jurisprudence With Commendation, -

Yerevan State University, Armenia

January 1998 - December 2002 (4 years 11 months)

Resume

Performance Marketing Consultant

Independent

October 2018 - Present (7 years 6 months)

  • Helped brands in the expansion and monetization of their digital presence by transforming business insights into vision and strategic plans. 
  • Acted as an interim team lead for Biddable Media and e-commerce at MullenLowe Mediahub. Streamlined internal processes to effectively leverage first party data to power personalization of paid media across performance channels. Helped to create operational framework to enable integrated business approach through cross-functional alignment between the performance, CRM, data science, analytics, and brand management. Developed integrated media strategies for the agency’s flagship multi-million-pound accounts to help drive effective digital transformation, customer acquisition, customer retention, and lifecycle marketing.
  • Advised on the creation of the go-to-market strategy for Stackdev.io, an innovative online knowledge sharing start-up. Helped to outline the business trajectory and develop omnichannel performance marketing strategy. Provided guidance to solutions and methodology to enable insight into audience segmentation, markets, and digital technology.

Director of Strategic Initiatives & Solution Consulting Lead, EMEA & APAC

Kenshoo UK

January 2019 - March 2020 (1 year 2 months)

  • Tasked with identifying opportunities and developing strategies to create incremental value for the business and the clients.
  • Led strategic partnership initiatives with key publishers, helping the business to gain exposure into untapped markets and verticals, and deliver incremental income equivalent to 10% of the company’s annual revenue target.
  • Initiated and coordinated effort with internal stakeholders aimed at designing a go-to-market commercial strategy to leverage existing cross-channel automation and audit capabilities, effectively creating a new service proposition.
  • Acted as the liaison between key clients and product/engineering team, helping to identify client needs, funnel the feedback, and define scope of work for the delivery of adequate product integration and solutions.
  • Revised internal policies and sales process to reinforce SC role and maximize productivity. Developed KPIs to measure efficiency of SC engagements (SC engagement/new business conversion rate) and, in some instances, achieved up to 20% improvement.
  • Championed creation of internal training programs to improve SC industry and solution knowledge, develop core competencies and consultative acumen.

Performance Accounts Lead & Associate Director

OMD EMEA (Omnicom Media Group)

November 2015 - June 2018 (2 years 7 months)

  • Managed the top and bottom-line growth of global client accounts.
  • Built, mentored, and managed performance marketing teams of up to 15.
  • Helped tier 1 clients increase the volume of online revenue contribution to their businesses by up to 400%.
  • Led the development of effective and scalable performance media strategies across search, shopping, social, display, email, affiliate, and Amazon marketing channels.
  • Supported a major global retail brand through expansion of its e-commerce business in over ten European markets, delivering growth in online sales by up to 300%.
  • Cultivated a relationship of trust and mutual benefit with senior client leaderships up to VP level, helping to secure long term partnerships.
  • Negotiated expansion of the existing scope of work through cross-sell of new services, driving 20% additional revenue for the agency.
  • Pioneered collaboration with vendors and recruited clients to sign up to participate in innovative trials.
  • Negotiated preferential agency rates with publishers and ad-tech providers (including Yandex, ProductsUp, Kenshoo, Commission Junction), aided in rolling these out to the wider agency network.
  • Helped OMD management to strengthen existing and build new specialist capabilities, particularly its e-commerce proposition. This effort resulted in the on-boarding of the agency's first Amazon advertising business.
  • Drove evaluation of the ad-tech stack for digital activation and analytics, and coordinated adaptation of a number of technology solutions for the clients. This included projects for transition of feed management platforms, ad servers, rollout of custom attribution model in collaboration with Google, and development of a bespoke integrated media dashboards.
  • Established as a leader in search and performance media strategy; presented at dmexco; published a blogpost.

Account Manager

Resolution Media EMEA (Omnicom Media Group)

November 2010 - November 2015 (5 years)

  • Activated and managed multi-channel digital marketing campaigns for a range of B2B and B2C businesses.
  • Acted as a channel integration lead, provided strategic support to the leadership in cultivating client and media partnerships.
  • Developed hands on knowledge of analytics and campaign management platforms such as Google and Adobe tech stack, Yandex.

Education

Master of Laws (LLM) With Merit, -

University College London (UCL)

January 2007 - December 2008 (1 year 11 months)

Bachelor of Jurisprudence With Commendation, -

Yerevan State University, Armenia

January 1998 - December 2002 (4 years 11 months)