Charmaine Lo
Public Relations Specialist

Charmaine Lo

Former assistant manager of PR & media at HKUST.
Work with Charmaine Work with a Public Relations Specialist

About

Charmaine Lo is an accomplished communications professional with over a decade of experience specializing in public relations, internal communications, and digital marketing. She has diverse skillsets with understanding in various industries ranging from technology giants, semi-governmental organizations, multinational financial corporations to startups. At Ketchum, she managed PR strategies and media opportunities planning for brands such as Lenovo, Verizon, IBM, PCCW, and P&G. Charmaine also worked as an assistant manager of PR and media at the Hong Kong University of Science and Technology.

Employment

4 roles
Jun 2018 - Mar 2019 9 months
PR Consultant
Hume Brophy

Hume Brophy is an international communications firm specializing in public relations, investor relations, public affairs, and corporate and financial communications.

  • Developed PR strategies and media opportunities planning for multinational corporations, fintech companies, and startups such as Schroders, Enterprise Ireland, Grab, CurrencyFair, and theDesk.
  • Provided corporate messaging and content development, including monthly talking points, bylined articles, executive briefing documents, interview pitches, and industry awards submissions.
  • Helped coaching junior staff on client management skills and PR knowledge.
  • Pitched media interviews and media relations, including international and local finance, fintech and startup media.
Aug 2016 - Mar 2018 1 year 7 months
PR Manager
Ambi Labs

Ambi Labs is a Hong Kong-based IoT startup that manufactures AI-powered air conditioning add-on device.

  • Functioned as the PR lead driving media and influencer marketing strategies across international markets, including US, AU, SG, MY, JP, TW, and HK.
  • Provided digital marketing support including content marketing, advertising, EDM, and social media.
  • Hired and mentored junior staff to catch up with the expansion of the company.
  • Led a successful Kickstarter campaign in 2017; overachieved KPIs and funding goals.
Jun 2014 - Jun 2015 1 year
Assistant Manager, PR & Media
Hong Kong University of Science & Technology
  • Developed global PR strategies and project management, including media training for other departments, publicity planning and coordination for the 25th anniversary.
  • Produced marketing communication materials, including press releases, president's speeches, newsletters, and annual report.
  • Pitched media interviews and media relations, including international and local education media.
Nov 2011 - Feb 2014 2 years 3 months
Account Manager
Ketchum Hong Kong
  • Received Award of Excellence and Best Client Counsel Award in 2013.
  • Developed regional PR strategies and agency management for client Lenovo (Hong Kong, Taiwan, and Korea).
  • Led an award-winning project in 2013 such as Lenovo - Ride Back Home (MARKies, SABRE, PRAwards Asia).
  • Handled brand building projects and crisis and issues management.
  • Pitched media interviews and media relations, including local and international enterprise tech and consumer tech media.
  • Clients: Lenovo, Verizon, IBM, PCCW, and P&G.

Education

Sep 2004 - Jul 2007 2 years 10 months
BA (Hons), Linguistics & Language Technology
City University of Hong Kong

Portfolio

3 items