Charmaine Lo

Public Relations Specialist

Charmaine Lo

Former assistant manager of PR & media at HKUST.

Charmaine Lo is an accomplished communications professional with over a decade of experience specializing in public relations, internal communications, and digital marketing. She has diverse skillsets with understanding in various industries ranging from technology giants, semi-governmental organizations, multinational financial corporations to startups. At Ketchum, she managed PR strategies and media opportunities planning for brands such as Lenovo, Verizon, IBM, PCCW, and P&G. Charmaine also worked as an assistant manager of PR and media at the Hong Kong University of Science and Technology.

Public RelationsMedia RelationsCommunicationsInternal CommunicationsDigital MarketingSocial Media MarketingPress ReleasesMedia StrategyInfluencer MarketingStrategic CommunicationsCommunication StrategyPR StrategyCorporate CommunicationsInfluencer EngagementContent DevelopmentMedia PitchesProject Management

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Employment Highlights

PR Consultant

Hume Brophy

June 2018 - March 2019 (9 months)

PR Manager

Ambi Labs

August 2016 - March 2018 (1 year 7 months)

Assistant Manager, PR & Media

Hong Kong University of Science & Technology

June 2014 - June 2015 (1 year)

Account Manager

Ketchum Hong Kong

November 2011 - February 2014 (2 years 3 months)

Education Highlights

BA (Hons), Linguistics & Language Technology

City University of Hong Kong

September 2004 - July 2007 (2 years 10 months)

Portfolio

Resume

PR Consultant

Hume Brophy

June 2018 - March 2019 (9 months)

Hume Brophy is an international communications firm specializing in public relations, investor relations, public affairs, and corporate and financial communications.

  • Developed PR strategies and media opportunities planning for multinational corporations, fintech companies, and startups such as Schroders, Enterprise Ireland, Grab, CurrencyFair, and theDesk.
  • Provided corporate messaging and content development, including monthly talking points, bylined articles, executive briefing documents, interview pitches, and industry awards submissions.
  • Helped coaching junior staff on client management skills and PR knowledge.
  • Pitched media interviews and media relations, including international and local finance, fintech and startup media.

PR Manager

Ambi Labs

August 2016 - March 2018 (1 year 7 months)

Ambi Labs is a Hong Kong-based IoT startup that manufactures AI-powered air conditioning add-on device.

  • Functioned as the PR lead driving media and influencer marketing strategies across international markets, including US, AU, SG, MY, JP, TW, and HK.
  • Provided digital marketing support including content marketing, advertising, EDM, and social media.
  • Hired and mentored junior staff to catch up with the expansion of the company.
  • Led a successful Kickstarter campaign in 2017; overachieved KPIs and funding goals.

Assistant Manager, PR & Media

Hong Kong University of Science & Technology

June 2014 - June 2015 (1 year)

  • Developed global PR strategies and project management, including media training for other departments, publicity planning and coordination for the 25th anniversary.
  • Produced marketing communication materials, including press releases, president's speeches, newsletters, and annual report.
  • Pitched media interviews and media relations, including international and local education media.

Account Manager

Ketchum Hong Kong

November 2011 - February 2014 (2 years 3 months)

  • Received Award of Excellence and Best Client Counsel Award in 2013.
  • Developed regional PR strategies and agency management for client Lenovo (Hong Kong, Taiwan, and Korea).
  • Led an award-winning project in 2013 such as Lenovo - Ride Back Home (MARKies, SABRE, PRAwards Asia).
  • Handled brand building projects and crisis and issues management.
  • Pitched media interviews and media relations, including local and international enterprise tech and consumer tech media.
  • Clients: Lenovo, Verizon, IBM, PCCW, and P&G.

Education

BA (Hons), Linguistics & Language Technology

City University of Hong Kong

September 2004 - July 2007 (2 years 10 months)

Best Spanish Student Award by Consulate General of Spain