Had the chance to deep dive into marketing field such as research, strategies, and reports.

<ul><li>Planned and organized the CRM campaigns calendar.</li><li>Managed targeting, creatives, HTML, and printing materials for CRM campaigns (email and rich SMS).</li><li>Collaborated internally with various teams (marketing, offer, operational, supply chain, e-commerce) to better implement CRM campaigns.</li><li>Managed the complaints received from stores, customer service, or community management.</li><li>Analyzed CRM reports, communicated conclusions, trends to the team, including marketing, commercial, and sales.</li><li>Followed and analyzed the CRM budget.</li><li>Managed invoices and contracts with local agencies.</li><li>Oversaw and proposed specific animations in order to recruit and pamper Sephora`s customers.</li><li>Managed the training sessions for CRM projects.</li></ul>

CRM Officer

Budureasca is a wine company based in Romania.<ul><li>Closely collaborated with the marketing manager and internal teams on marketing strategy.</li><li>Worked closely with the executive manager, sales department, and finance department.</li><li>Managed and kept the relationships with clients, agencies, and suppliers across BTL and ATL.</li><li>Negotiated prices and contracts.</li><li>Planned and executed the acquisition budget, including promotional and trade materials.</li><li>Managed and implemented the marketing campaigns in order to create brand awareness and increase clients' fidelity.</li><li>Created promotional materials such as brochures, flyers, catalogs, roll-ups, in-store materials, in a timely manner.</li><li>Monitored and analyzed the consumption rate of trade and promotional materials.</li><li>Participated in the decisions of rebranding and marketing strategy across ATL &amp; BTL.</li><li>Planned and executed the marketing budget for the events at the cellar.</li><li>Promoted and sold wine tasting events at the cellar.</li><li>Monitored tasting events sales and proposed new offers in order to increase sales.</li><li>Organized and participated at national and international wine fairs and other professional events to represent and promote the company and its portfolio.</li><li>Reported the status of the assigned marketing budget and activities.</li></ul>

Marketing Specialist

Budureasca is a wine company based in Romania.<ul><li>Created wine descriptions as a part of clients' information and used them in restaurant menus at the wine fairs.</li><li>Contacted agencies and suppliers for different types of promotional in close collaboration with the marketing manager for BTL.</li><li>Participated at national wine fairs and other professional events to promote the company and its portfolio.</li></ul>

Marketing Assistant

Developed a project Summer must-haves to pamper Sephora's best clients. As Cosmina managed the entire project, she had to select the best target, negotiated with brands in order to get free gifts and a discount offer for the targeted clients, created the flyer (see attached), stayed in contact with the local agency to manage the deliveries, and informed all interested parties in the company about the campaign, including offer, supply, and financial. The report was based on the offer code and it tracked all the purchases of the targeted customers during a month after the campaign, as they want to know if the mini gifts have pushed the clients to purchase the full size.

Flyer CRM Summer Must-haves - Women Update

Cosmina Alice Draghici

Created editorial content about the make-up that will enhance features in a video call. The campaigns were sent by email and have increased the opening rates, as well as the return rate. It was a real opportunity for us to keep customers engaged and loyal.

Lockdown Campaigns - Make-up Brand

Replenished CRM strategy for a skincare brand. As the brands had stopped their paid campaigns, Cosmina planned a calendar with more editorial content so they can still keep customers engaged and focus more on home care, instead of pushing specific offers or products. This way, she created from scratch campaigns about masks, skincare rituals, and haircare. Reports were encouraging, as the open rate and reactivity had increased and more and more store-only customers were buying online, as a result of campaigns. In order to save the budget, the campaigns had been sent only by email, to a wider target, thanks to the lower costs of email sendings vs rich SMS.

Lockdown Campaigns - Skincare Brand

English (British)

Cosmina Alice Draghici is a CRM specialist specializing in email and SMS campaigns. She works at Sephora Romania, wherein she plans and organizes CRM campaigns calendar and manages targeting, creatives, HTML, and printing materials for CRM campaigns (email and rich SMS). Her experience also includes analyzing CRM reports and handling training sessions for CRM projects. Cosmina also worked as a marketing specialist for a winery, responsible for its ATL and BTL campaigns.

Cosmina Alice Draghici

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Flyer CRM Summer Must-haves - Women Update

Lockdown Campaigns - Make-up Brand

Lockdown Campaigns - Skincare Brand

Flyer CRM Summer Must-haves - Women Update

Lockdown Campaigns - Make-up Brand

Lockdown Campaigns - Skincare Brand