Cosmina Alice Draghici

About

Cosmina Alice Draghici is a CRM specialist specializing in email and SMS campaigns. She works at Sephora Romania, wherein she plans and organizes CRM campaigns calendar and manages targeting, creatives, HTML, and printing materials for CRM campaigns (email and rich SMS). Her experience also includes analyzing CRM reports and handling training sessions for CRM projects. Cosmina also worked as a marketing specialist for a winery, responsible for its ATL and BTL campaigns.

Employment

3 roles

Dec 2019 - Present 6 years 5 months

CRM Officer

Sephora Romania

Planned and organized the CRM campaigns calendar.
Managed targeting, creatives, HTML, and printing materials for CRM campaigns (email and rich SMS).
Collaborated internally with various teams (marketing, offer, operational, supply chain, e-commerce) to better implement CRM campaigns.
Managed the complaints received from stores, customer service, or community management.
Analyzed CRM reports, communicated conclusions, trends to the team, including marketing, commercial, and sales.
Followed and analyzed the CRM budget.
Managed invoices and contracts with local agencies.
Oversaw and proposed specific animations in order to recruit and pamper Sephora`s customers.
Managed the training sessions for CRM projects.

Jan 2018 - Dec 2019 1 year 11 months

Marketing Specialist

Budureasca

Budureasca is a wine company based in Romania.

Closely collaborated with the marketing manager and internal teams on marketing strategy.
Worked closely with the executive manager, sales department, and finance department.
Managed and kept the relationships with clients, agencies, and suppliers across BTL and ATL.
Negotiated prices and contracts.
Planned and executed the acquisition budget, including promotional and trade materials.
Managed and implemented the marketing campaigns in order to create brand awareness and increase clients' fidelity.
Created promotional materials such as brochures, flyers, catalogs, roll-ups, in-store materials, in a timely manner.
Monitored and analyzed the consumption rate of trade and promotional materials.
Participated in the decisions of rebranding and marketing strategy across ATL & BTL.
Planned and executed the marketing budget for the events at the cellar.
Promoted and sold wine tasting events at the cellar.
Monitored tasting events sales and proposed new offers in order to increase sales.
Organized and participated at national and international wine fairs and other professional events to represent and promote the company and its portfolio.
Reported the status of the assigned marketing budget and activities.

Mar 2016 - Dec 2017 1 year 9 months

Marketing Assistant

Budureasca

Budureasca is a wine company based in Romania.

Created wine descriptions as a part of clients' information and used them in restaurant menus at the wine fairs.
Contacted agencies and suppliers for different types of promotional in close collaboration with the marketing manager for BTL.
Participated at national wine fairs and other professional events to promote the company and its portfolio.