Cosmina Alice Draghici

• Planned and organized the CRM campaigns calendar.
• Managed targeting, creatives, HTML, and printing materials for CRM campaigns (email and rich SMS).
• Collaborated internally with various teams (marketing, offer, operational, supply chain, e-commerce) to better implement CRM campaigns.
• Managed the complaints received from stores, customer service, or community management.
• Analyzed CRM reports, communicated conclusions, trends to the team, including marketing, commercial, and sales.
• Followed and analyzed the CRM budget.
• Managed invoices and contracts with local agencies.
• Oversaw and proposed specific animations in order to recruit and pamper Sephora`s customers.
• Managed the training sessions for CRM projects.

Budureasca is a wine company based in Romania.

• Closely collaborated with the marketing manager and internal teams on marketing strategy.
• Worked closely with the executive manager, sales department, and finance department.
• Managed and kept the relationships with clients, agencies, and suppliers across BTL and ATL.
• Negotiated prices and contracts.
• Planned and executed the acquisition budget, including promotional and trade materials.
• Managed and implemented the marketing campaigns in order to create brand awareness and increase clients' fidelity.
• Created promotional materials such as brochures, flyers, catalogs, roll-ups, in-store materials, in a timely manner.
• Monitored and analyzed the consumption rate of trade and promotional materials.
• Participated in the decisions of rebranding and marketing strategy across ATL & BTL.
• Planned and executed the marketing budget for the events at the cellar.
• Promoted and sold wine tasting events at the cellar.
• Monitored tasting events sales and proposed new offers in order to increase sales.
• Organized and participated at national and international wine fairs and other professional events to represent and promote the company and its portfolio.
• Reported the status of the assigned marketing budget and activities.

Budureasca is a wine company based in Romania.

• Created wine descriptions as a part of clients' information and used them in restaurant menus at the wine fairs.
• Contacted agencies and suppliers for different types of promotional in close collaboration with the marketing manager for BTL.
• Participated at national wine fairs and other professional events to promote the company and its portfolio.

Had the chance to deep dive into marketing field such as research, strategies, and reports.